Up to 85 percent of incoming email is considered abusive. Mailbox providers often apply aggressive measures to deter spam and protect customers. As a result, marketers need sophisticated tools to understand when emails deliver to the Inbox or Spam folder and why. With the enhanced partner integration between 250ok and Marketo, get the proactive insights you need to manage sender reputation, optimize deliverability, and improve email-driven ROI.
This presentation will show:
- Email Informant delivers better emails with comprehensive analytics, device and browser tracking
- Reputation PowerPack offers granularity with automated SNDS, and spam trap reporting
- More features of the Email Deliverability PowerPack boost ROI