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Back to Basics: Generating More and Better Leads

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Back to Basics: Generating More and Better Leads

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The most basic of marketing tasks is generating more qualified leads. And where exactly might you find thousands of relevant prospects, unknown to you but actually very actively interested in your products? Your website!

The most basic of marketing tasks is generating more qualified leads. And where exactly might you find thousands of relevant prospects, unknown to you but actually very actively interested in your products? Your website!

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Notes de l'éditeur

  • All optimized, Where can you improve, SIGNIFICANTLY?
  • Marketers putting time for lead gen in these activities: - Events, Paid, Lists,
    Missing out out on untapped, unused, under utilized (iceberg) potential


  • Anonymous web visitors
    they are active, interest and relevant
    what is the problem?
    they unaddressable
    (no email no phone number)
    on avg 98% anonymous,
    avg SMB 20K show 19800 unreachable going to waste
  • Anonymous web visitors
    they are active, interest and relevant
    what is the problem?
    they unaddressable
    (no email no phone number)
    on avg 98% anonymous,
    avg SMB 20K show 19800 unreachable going to waste
  • Marketing resource allocation, why PAID, EVENT, EMAIL
    Solution
  • Engagement is low, people leave your site to quickly, don’t read many pages, don’t educate
    Conversions are even worse, 1-5%, many of them unqualified

    Online engagement
    Convert more anonymous into leads
    It’s not easy
    Show stats low percentage of conversion rates (negative web visitor stats)
  • + Gated Content
    Define it
    Must be right gated content, and offer you cant refuse
    Based on Vertical, Company Size, Stage in Cycle + Behavior
  • + Gated Content
    Define it
    Must be right gated content, and offer you cant refuse
    Based on Vertical, Company Size, Stage in Cycle + Behavior

  • + Gated Content
    Define it
    Must be right gated content, and offer you cant refuse
    Based on Vertical, Company Size, Stage in Cycle + Behavior

  • + Apprenda 3 or more visits to page – PRO REPORT
  • + Gated Content
    Define it
    Must be right gated content, and offer you cant refuse
    Based on Vertical, Company Size, Stage in Cycle + Behavior

  • Increase web engagements and generate more qualified leads
    Acquire customers faster and grow their lifetime value
    Maximize marketing efficiencies and impact on revenue

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