Introducing Marketo's Marketing Calendar
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Introducing the first marketing calendar to fuse campaign planning and execution, Marketing Calendar from Marketo. Marketing Calendar enables campaign building through a familiar calendar view empowering marketing teams to coordinate better, be more productive, and move faster than ever before. Want to see it in action? Join us for a live demonstration to experience firsthand how Marketo’s new calendar product can help teams plan, organize and communicate marketing plans across the organization. Attend to learn how to: - Streamline and coordinate - avoid unwanted conflicts and gaps in planning - Move faster - spend less time setting up campaigns and managing schedules - Get better results - improve engagement and conversions across channels
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Introducing Marketo's Marketing Calendar
- 1. Introducing the Marketo Marketing Calendar September 16, 2014 © 2014 Marketo, Inc. Marketo Proprietary and Confidential
- 2. © 2014 Marketo, Inc. Marketo Proprietary and Confidential Your Speaker Brian Glover Senior Product Marketing Manager Marketo
- 3. Quick Housekeeping • Chat box is available if you have any questions • There will be time for a Q&A at the end • We will be recording the webinar for future viewing • All attendees will receive a copy of the slides/recording • Twitter hashtag: #mktocalendar Page 3 © 2014 Marketo, Inc. Marketo Proprietary and Confidential
- 5. The Bicholim Conflict… • 17th century war between Portual and India’s Maratha Empire • Helped cement Goa as an independent Indian state • Mostly unknown because it only lasted a year and had few casualties
- 6. The Bicholim Conflict… • 17th century war between Portual and India’s Maratha Empire • Helped cement Goa as an independent Indian state • Mostly unknown because it only lasted a year and had few casualties …And it never happened!
- 7. The Marketing Team Coordination Challenge “It was on the calendar, but never happened.”
- 8. The Marketing Team Coordination Challenge “It was on the calendar, but never happened.” “It happened, but was not on the calendar.”
- 9. The Marketing Team Coordination Challenge “It was on the calendar, but never happened.” “It happened, but was not on the calendar.” “Every new campaign interferes with others already planned.”
- 10. The Marketing Team Coordination Challenge “It was on the calendar, but never happened.” “It happened, but was not on the calendar.” “I spend too much time figuring out what’s really scheduled.” “Every new campaign interferes with others already planned.”
- 11. The Marketing Team Coordination Challenge “It was on the calendar, but never happened.” “It happened, but was not on the calendar.” “I spend too much time figuring out what’s really scheduled.” “Every new campaign interferes with others already planned.” “It’s hard to coordinate all the activities in flight across teams & regions.”
- 12. The Marketing Team Coordination Challenge “It was on the calendar, but never happened.” “It happened, but was not on the calendar.” “I spend too much time figuring out what’s really scheduled.” “Every new campaign interferes with others already planned.” “It’s hard to coordinate all the activities in flight across teams & regions.” “I’m sending overlapping messages to customers & prospects.”
- 13. Disconnected Calendars Hinder Coordination 70% of marketers still using rudimentary tools for Calendar • Marketo Research, 2014 Resource: http://www.marketo.com/reports/marketing-trend-watch-2014-planning-edition/
- 14. Disconnected Calendars Hinder Coordination 70% of marketers still using rudimentary tools for Calendar • Marketo Research, 2014 Resource: http://www.marketo.com/reports/marketing-trend-watch-2014-planning-edition/
- 15. Marketo Marketing Calendar Industry’s First Marketing Calendar to Fuse Campaign Planning and Execution Helping global marketing teams coordinate better, move faster and get better results than ever before.
- 16. Marketo Marketing Calendar Page 16 © 2014 Marketo, Inc. Marketo Proprietary and Confidential
- 17. Marketo Marketing Calendar Instantly View Campaigns & Details 1 1 Unified Page 17 © 2014 Marketo, Inc. Marketo Proprietary and Confidential
- 18. Marketo Marketing Calendar Instantly View Campaigns & Details 1 Content Direct Mail Sponsored Email 1 Unified Track Any Activity 1 Page 18 © 2014 Marketo, Inc. Marketo Proprietary and Confidential
- 19. Marketo Marketing Calendar 1 Create views Instantly View Campaigns & Details 1 Content Direct Mail Sponsored Email Track Any Activity Page 19 © 2014 Marketo, Inc. Marketo Proprietary and Confidential unique to marketers Marketing & Stakeholders 2 3 1 Unified 2 Specialized
- 20. Marketo Marketing Calendar 1 Unified 2 Specialized 3 Actionable 1 Create views Instantly View Campaigns & Details 1 Content Direct Mail Sponsored Email Track Any Activity Page 20 © 2014 Marketo, Inc. Marketo Proprietary and Confidential unique to marketers Marketing & Stakeholders 2 Build & modify campaigns 3
- 21. How Does Marketo Helps Marketers? PLAN & BUDGET Plan marketing campaigns and track expenses Page 21 © 2014 Marketo, Inc. Marketo Proprietary and Confidential
- 22. How Does Marketo Helps Marketers? GENERATE DEMAND Attract more potential customers PLAN & BUDGET Plan marketing campaigns and track expenses Page 22 © 2014 Marketo, Inc. Marketo Proprietary and Confidential
- 23. How Does Marketo Helps Marketers? Page 23 © 2014 Marketo, Inc. Marketo Proprietary and Confidential BUILD RELATIONSHIPS Establish deep and lasting 1:1 customer relationships GENERATE DEMAND Attract more potential customers PLAN & BUDGET Plan marketing campaigns and track expenses
- 24. How Does Marketo Helps Marketers? Page 24 © 2014 Marketo, Inc. Marketo Proprietary and Confidential BUILD RELATIONSHIPS Establish deep and lasting 1:1 customer relationships DRIVE CONVERSIONS Drive effective conversion from new prospect to sale GENERATE DEMAND Attract more potential customers PLAN & BUDGET Plan marketing campaigns and track expenses
- 25. How Does Marketo Helps Marketers? PLAN & BUDGET Plan marketing campaigns and track expenses Page 25 © 2014 Marketo, Inc. Marketo Proprietary and Confidential BUILD RELATIONSHIPS Establish deep and lasting 1:1 customer relationships DRIVE CONVERSIONS Drive effective conversion from new prospect to sale GENERATE DEMAND Attract more potential customers MEASURE & OPTIMIZE Maximize impact of marketing investments
- 26. Marketing Calendar © 2014 Marketo, Inc. Marketo Proprietary and Confidential Demo
- 27. Unified See everything in one calendar “Marketing Calendar gives everyone on the team the visibility they need to plan campaigns better from the start” -Melissa Davies, global marketing operations at SLI Systems
- 28. Specialized Views built for marketers “Marketing Calendar lets me proactively share marketing plans by tailoring the views for peers, sales and executive leadership” -Melissa Davies, global marketing operations at SLI Systems
- 29. Actionable Build and modify campaigns directly in Calendar “With Marketing Calendar, we can avoid scheduling conflicts and create a well-orchestrated experience for our customers” -Amanda Wolff, executive manager of digital marketing at Elsevier Education
- 30. Q&A Webinar: Introducing the Marketo Marketing Calendar Page 30 © 2014 Marketo, Inc. Marketo Proprietary and Confidential
- 31. Thank you! Brian Glover Sr. Product Marketing Manager Marketo bglover@marketo.com © 2014 Marketo, Inc. Marketo Proprietary and Confidential
Editor's Notes
- Voted “good article” by readers and nominated to become a featured article (4 million English Wikipedia articles, only 3,772 are ‘featured) It was on wikipedia, so everyone believed it happened
- Voted “good article” by readers and nominated to become a featured article (4 million English Wikipedia articles, only 3,772 are ‘featured) It was on wikipedia, so everyone believed it happened
- Voted “good article” by readers and nominated to become a featured article (4 million English Wikipedia articles, only 3,772 are ‘featured) It was on wikipedia, so everyone believed it happened
- Marketo Marketing Calendar changes all of this by bringing your calendar to life and keeping teams coordinated, so they can be more productive and avoid costly mistakes. Unlike other calendar solutions, Marketing Calendar is built on the overall Customer Engagement Platform, so it instantly displays all of your emails, events and more. You can add other marketing activities to your calendar, like content assets, press releases and blog posts, to create a single source of truth for marketing activities. Marketing Calendar provides personalized views to everyone on the team and empowers them to find and resolve scheduling conflicts and gaps, and to avoid them altogether. With Marketing Calendar, marketing teams can more easily plan, coordinate and communicate everything marketing is doing.
- Marketo Marketing Calendar changes all of this by bringing your calendar to life and keeping teams coordinated, so they can be more productive and avoid costly mistakes. Unlike other calendar solutions, Marketing Calendar is built on the overall Customer Engagement Platform, so it instantly displays all of your emails, events and more. You can add other marketing activities to your calendar, like content assets, press releases and blog posts, to create a single source of truth for marketing activities. Marketing Calendar provides personalized views to everyone on the team and empowers them to find and resolve scheduling conflicts and gaps, and to avoid them altogether. With Marketing Calendar, marketing teams can more easily plan, coordinate and communicate everything marketing is doing.
- Marketo Marketing Calendar changes all of this by bringing your calendar to life and keeping teams coordinated, so they can be more productive and avoid costly mistakes. Unlike other calendar solutions, Marketing Calendar is built on the overall Customer Engagement Platform, so it instantly displays all of your emails, events and more. You can add other marketing activities to your calendar, like content assets, press releases and blog posts, to create a single source of truth for marketing activities. Marketing Calendar provides personalized views to everyone on the team and empowers them to find and resolve scheduling conflicts and gaps, and to avoid them altogether. With Marketing Calendar, marketing teams can more easily plan, coordinate and communicate everything marketing is doing.
- Marketo Marketing Calendar changes all of this by bringing your calendar to life and keeping teams coordinated, so they can be more productive and avoid costly mistakes. Unlike other calendar solutions, Marketing Calendar is built on the overall Customer Engagement Platform, so it instantly displays all of your emails, events and more. You can add other marketing activities to your calendar, like content assets, press releases and blog posts, to create a single source of truth for marketing activities. Marketing Calendar provides personalized views to everyone on the team and empowers them to find and resolve scheduling conflicts and gaps, and to avoid them altogether. With Marketing Calendar, marketing teams can more easily plan, coordinate and communicate everything marketing is doing.
- Marketo Marketing Calendar changes all of this by bringing your calendar to life and keeping teams coordinated, so they can be more productive and avoid costly mistakes. Unlike other calendar solutions, Marketing Calendar is built on the overall Customer Engagement Platform, so it instantly displays all of your emails, events and more. You can add other marketing activities to your calendar, like content assets, press releases and blog posts, to create a single source of truth for marketing activities. Marketing Calendar provides personalized views to everyone on the team and empowers them to find and resolve scheduling conflicts and gaps, and to avoid them altogether. With Marketing Calendar, marketing teams can more easily plan, coordinate and communicate everything marketing is doing.
- The areas of transformation taking place in Marketing create a roadmap for defining the solution modern marketers need: Mission of being found = need for Inbound Marketing Customer intelligence and tactics that are behavior-based and deliver a continuous relationship with customers = need for Relationship Marketing Measurement with owned, Big Data = need for Analytics & Measurement In addition, marketers need a solution that delivers: Revenue Effectiveness to build and maintain tight alignment between Marketing and Sales A Customer System of Record that is the source of truth for marketing.
- The areas of transformation taking place in Marketing create a roadmap for defining the solution modern marketers need: Mission of being found = need for Inbound Marketing Customer intelligence and tactics that are behavior-based and deliver a continuous relationship with customers = need for Relationship Marketing Measurement with owned, Big Data = need for Analytics & Measurement In addition, marketers need a solution that delivers: Revenue Effectiveness to build and maintain tight alignment between Marketing and Sales A Customer System of Record that is the source of truth for marketing.
- The areas of transformation taking place in Marketing create a roadmap for defining the solution modern marketers need: Mission of being found = need for Inbound Marketing Customer intelligence and tactics that are behavior-based and deliver a continuous relationship with customers = need for Relationship Marketing Measurement with owned, Big Data = need for Analytics & Measurement In addition, marketers need a solution that delivers: Revenue Effectiveness to build and maintain tight alignment between Marketing and Sales A Customer System of Record that is the source of truth for marketing.
- The areas of transformation taking place in Marketing create a roadmap for defining the solution modern marketers need: Mission of being found = need for Inbound Marketing Customer intelligence and tactics that are behavior-based and deliver a continuous relationship with customers = need for Relationship Marketing Measurement with owned, Big Data = need for Analytics & Measurement In addition, marketers need a solution that delivers: Revenue Effectiveness to build and maintain tight alignment between Marketing and Sales A Customer System of Record that is the source of truth for marketing.
- The areas of transformation taking place in Marketing create a roadmap for defining the solution modern marketers need: Mission of being found = need for Inbound Marketing Customer intelligence and tactics that are behavior-based and deliver a continuous relationship with customers = need for Relationship Marketing Measurement with owned, Big Data = need for Analytics & Measurement In addition, marketers need a solution that delivers: Revenue Effectiveness to build and maintain tight alignment between Marketing and Sales A Customer System of Record that is the source of truth for marketing.