Marketers that Matter: Creating Extraordinary Results & Leading Differently in 2015

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Exceptional marketers advance our profession by inspiring and leading teams, engaging customers, and leveraging new technologies to drive success. Each year, Marketers that Matter®, sponsored by WSJ and Twitter, awards these marketers, highlighting their innovative strategies and tactics. See the slides from special guest speaker Cara France, CEO of The Sage Group and founder of Marketers that Matter®, and Sanjay Dholakia, CMO of Marketo, to learn about three real examples of true marketing innovation from Skype, Google, and the creators of #BatKid.

Technology

Marketers that Matter: Creating
Extraordinary Results & Leading
Differently in 2015
Cara France, CEO, The Sage Group
Sanjay Dholakia, CMO, Marketo

Housekeeping
• We will send out slides after the webinar concludes
• Please type questions in the chat box to be
answered in the live Q&A session after the webinar

On-demand information
Change in consumption
Shift of power
Customers co-create
Personalization
Relevance

Targeting audiences
with messages
through channels
to drive transactions
The Old World
Engaging communities
with shared purpose
through experiences
to sustain relationships
The New World

Providing marketing talent to leading Bay Area companies for over a decade.
Our clients include 50% of Silicon Valley's
top technology firms, largest banks, and best global brands.

Our finalists, council and judges are pushing the boundaries of marketing.

Organizing for continuous engagement, turning audiences into communities.

Delivering meaningful content to the right place, at the right time.

Think of attracting and retaining talent as a marketing challenge, not HR.

There’s no “magic” answer, but we’ve seen some things help.

Marketing teams are looking for talent with dualing superpowers.
creative + analytical
leadership + digital acumen
content creation + product expertise
innovation + execution

Marketing executives are asking similar questions.

The best executives are leading differently.

We need a model that enables & empowers, not just persuades & promotes.

Applications are open through January 23, 2015.

Finalists and all applicants enjoy a variety of benefits.

Past finalists’ prep time was 1-3 hours.

Let us know about the innovative marketing you’re doing.
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Join our community and stay abreast of where marketing is heading.

2015: A New Era of Marketing
Sanjay Dholakia

Page 5Marketo Proprietary and Confidential | © Marketo, Inc. 12/17/2014
Engagement Marketing
Build personalized, meaningful & lifelong relationships
New rules for marketing in
2015…
“As simple as A, B, C…”

Mass Advertising 1:1 Communication
THEN NOW
As Indivduals…

Demographic Behavioral Segmentation
THEN NOW
Based on what they do…

Point in time Blasts Continuous Relationships
THEN NOW
Continuously over time…

Intuitive decision making Data-driven automation
THEN NOW
Directed towards an outcome…

Few / isolated channels Exploding / integrated channels
THEN NOW
Everywhere they are…

Page 16Marketo Proprietary and Confidential | © Marketo, Inc. 12/17/2014
Engagement Marketing
Build personalized, meaningful & lifelong relationships
Engage People:
• As individuals
• Based on what they do
• Continuously over time
• Directed towards an outcome
• Everywhere they are

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Passkeys: Developing APIs to enable passwordless authentication Cody Salas, Sr Developer Advocate | Solutions Architect - Yubico Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...

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💥 You’re lucky! We’ve found two different (lead) developers that are willing to share their valuable lessons learned about using UiPath Document Understanding! Based on recent implementations in appealing use cases at Partou and SPIE. Don’t expect fancy videos or slide decks, but real and practical experiences that will help you with your own implementations. 📕 Topics that will be addressed: • Training the ML-model by humans: do or don't? • Rule-based versus AI extractors • Tips for finding use cases • How to start 👨‍🏫👨‍💻 Speakers: o Dion Morskieft, RPA Product Owner @Partou o Jack Klein-Schiphorst, Automation Developer @Tacstone Technology

DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam

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Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows. We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases. This video focuses on the deployment of external web forms using Jotform for Bonterra Impact Management. This solution can be customized to your organization’s needs and deployed to support the common use cases below: - Intake and consent - Assessments - Surveys - Applications - Program registration Interested in deploying web form automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.

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Effective data discovery is crucial for maintaining compliance and mitigating risks in today's rapidly evolving privacy landscape. However, traditional manual approaches often struggle to keep pace with the growing volume and complexity of data. Join us for an insightful webinar where industry leaders from TrustArc and Privya will share their expertise on leveraging AI-powered solutions to revolutionize data discovery. You'll learn how to: - Effortlessly maintain a comprehensive, up-to-date data inventory - Harness code scanning insights to gain complete visibility into data flows leveraging the advantages of code scanning over DB scanning - Simplify compliance by leveraging Privya's integration with TrustArc - Implement proven strategies to mitigate third-party risks Our panel of experts will discuss real-world case studies and share practical strategies for overcoming common data discovery challenges. They'll also explore the latest trends and innovations in AI-driven data management, and how these technologies can help organizations stay ahead of the curve in an ever-changing privacy landscape.

TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery

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Join our latest Connector Corner webinar to discover how UiPath Integration Service revolutionizes API-centric automation in a 'Quote to Cash' process—and how that automation empowers businesses to accelerate revenue generation. A comprehensive demo will explore connecting systems, GenAI, and people, through powerful pre-built connectors designed to speed process cycle times. Speakers: James Dickson, Senior Software Engineer Charlie Greenberg, Host, Product Marketing Manager

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Marketers that Matter: Creating Extraordinary Results & Leading Differently in 2015

1. Marketers that Matter: Creating Extraordinary Results & Leading Differently in 2015 Cara France, CEO, The Sage Group Sanjay Dholakia, CMO, Marketo

2. Thank You Partners!

3. Housekeeping • We will send out slides after the webinar concludes • Please type questions in the chat box to be answered in the live Q&A session after the webinar

7. On-demand information Change in consumption Shift of power Customers co-create Personalization Relevance

8. Targeting audiences with messages through channels to drive transactions The Old World Engaging communities with shared purpose through experiences to sustain relationships The New World

9. Providing marketing talent to leading Bay Area companies for over a decade. Our clients include 50% of Silicon Valley's top technology firms, largest banks, and best global brands.

10. C H L

11.

12. CMOs and senior mktg execs from…

13. Our finalists, council and judges are pushing the boundaries of marketing.

14. Organizing for continuous engagement, turning audiences into communities.

15. • • • •

16. • • • •

17. Making customers and colleagues co-creators of the brand.

18. • • • •

19. • • • •

20. Delivering meaningful content to the right place, at the right time.

21. • • • •

22. • • • •

23.

24. Think of attracting and retaining talent as a marketing challenge, not HR.

25. There’s no “magic” answer, but we’ve seen some things help.

26. Marketing teams are looking for talent with dualing superpowers. creative + analytical leadership + digital acumen content creation + product expertise innovation + execution

27.

28. Marketing executives are asking similar questions.

29. The best executives are leading differently.

30. We need a model that enables & empowers, not just persuades & promotes.

31. Applications are open through January 23, 2015.

32. Finalists and all applicants enjoy a variety of benefits.

33. Past finalists’ prep time was 1-3 hours.

34. Let us know about the innovative marketing you’re doing.     

35. Join our community and stay abreast of where marketing is heading.

36.

37. 2015: A New Era of Marketing Sanjay Dholakia

38. Page 5Marketo Proprietary and Confidential | © Marketo, Inc. 12/17/2014 Engagement Marketing Build personalized, meaningful & lifelong relationships New rules for marketing in 2015… “As simple as A, B, C…”

39. Mass Advertising 1:1 Communication THEN NOW As Indivduals…

40.

41. Demographic Behavioral Segmentation THEN NOW Based on what they do…

42.

43. Point in time Blasts Continuous Relationships THEN NOW Continuously over time…

44.

45. Intuitive decision making Data-driven automation THEN NOW Directed towards an outcome…

46.

47. Few / isolated channels Exploding / integrated channels THEN NOW Everywhere they are…

48.

49. Page 16Marketo Proprietary and Confidential | © Marketo, Inc. 12/17/2014 Engagement Marketing Build personalized, meaningful & lifelong relationships Engage People: • As individuals • Based on what they do • Continuously over time • Directed towards an outcome • Everywhere they are

50. Thank You Sanjay Dholakia @sdholakia

51. Questions?

Marketers that Matter: Creating Extraordinary Results & Leading Differently in 2015

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