More Related Content
Similar to Rev your Marketing Engine: Ensure Hyper-Efficient Marketing Performance with Data Quality (20)
Rev your Marketing Engine: Ensure Hyper-Efficient Marketing Performance with Data Quality
- 1. Page
© 2013 Marketo, Inc. Marketo Proprietary and Confidential© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Rev your Marketing Engine: Ensure Hyper-
Efficient Marketing Performance with Data
Quality
#LaunchPoint
Jeff Shearer, Egencia
Jaime Muirhead, RingLead
Courtney McAra, Marketo
- 2. Page
© 2013 Marketo, Inc. Marketo Proprietary and Confidential© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Your Speakers
Jeff Shearer
Marketing Manager
Jaime Muirhead
Vice President, Sales
Courtney McAra
Marketing Operations
Manager
- 3. Page
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Quick Housekeeping
• Chat box is available if you have any
questions
• There will be time for a Q&A at the end
• We will be recording the webinar for
future viewing
• All attendees will receive a copy of the
slides and the recording of today’s
webinar
• Twitter hashtag: #LaunchPoint
- 4. Page
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Data Integrity
Lead Record
Duplicates
Primary
Product
Interest
Lead Source
Geographic
Segmentation
Firmographics
Language
Preference
- 5. Page
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
The Challenges of Duplicates
jshearer@egencia.com
New Lead created in
Marketo
jshearer@egencia.com
Existing Contact in
Marketo/CRM
- 6. Page
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
New Lead, Different Email
jshearer@egencia.com
New Lead created in
Marketo
jshearer@expedia.com
Existing Contact in
Marketo/CRM
- 7. Page
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
The Challenges of Duplicates
jshearer@egencia.com
New Contact Created in
CRM
jshearer@expedia.com
Existing Lead/Contact
in Marketo/CRM
- 8. Page
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Lead Creation in Marketo
Jane@company.com
fills out a form
Does this
email
already
exist?
Yes, update the
existing record
(lead/contact)
No, Create a
new lead
Identifier: Email Address
- 9. Page
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
What’s the Problem Here?
Some problems caused by duplicates
21 18
Inaccurate Lead Scoring
Decreased Open Rates
Lead Routing Issues &
Missed Opportunities
- 10. Page
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
About RingLead
RingLead creates easy-to-use yet powerful applications that will keep
each record in your database normalized, unique and complete.
- 12. Page
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Trusted Brands
Strong Brands in
Every
Established
Market
Solid Foothold in
Emerging Markets
31 Countries 33 Countries 62 Countries67 Countries
- 13. Page
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Our Audience
• Procurement
• Finance
• HR
Acquisition
Marketing
• Travel Managers
• Travel Arrangers
• Travelers
Customer
Marketing
- 15. Page
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
The Solution: Expand the list of duplicate
identifiers
Email
Address
Full
Name
Company
Name
Phone
Number
- 16. Page
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
After
Jane@company.com
fills out a form
Does this
record match
an existing
lead, contact,
OR account?
Update the
existing record
(lead/contact)
Create a new
lead
New contact
created on
existing account
- 17. Page
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Egencia Results
• A happy, efficient
sales team
• An informed and
proactive account
management team
• A shift from
reactive to
proactive
duplicate
management 80%
20%
New Records Run
Through Ringlead in
2014 YTD
New Leads
New Contacts Matched
to Accounts
- 20. Page
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Webhooks
Your Apps
Download Three Cool Things You Can Do with Marketo Webhooks
RingLead.com/MarketoWebhooks
- 25. Page
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Jeff Shearer
Marketing Manager
Jaime Muirhead
Vice President, Sales
Courtney McAra
Marketing Operations
Manager
- 26. Page
© 2013 Marketo, Inc. Marketo Proprietary and Confidential© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Thank you!