Notes de l'éditeur

• Update with new cover from visual brand deck.
• ALM: CRM integration/business process alignment with S/M; scoring; lead lifecycle/RCM
  AN: Eng progs for new cust onboarding; retention/lapsed; top of the funnel etc.
  ABM: see JA/MT materials
  WP: see JA/MT materials
• ALM: CRM integration/business process alignment with S/M; scoring; lead lifecycle/RCM
  AN: Eng progs for new cust onboarding; retention/lapsed; top of the funnel etc.
  ABM: see JA/MT materials
  WP: see JA/MT materials
• ALM: CRM integration/business process alignment with S/M; scoring; lead lifecycle/RCM
  AN: Eng progs for new cust onboarding; retention/lapsed; top of the funnel etc.
  ABM: see JA/MT materials
  WP: see JA/MT materials
• Within Marketo, you can create a model to measure and optimize your marketing and sales processes. The beginning of the funnel, seen here on the left, is controlled by marketing and is automated by Marketo. Once a lead is passed to sales, control over the progress of the lead is managed by sales in the CRM system, but Marketo still has visibility into all of the actions and reporting so that you can focus your optimization on the entire revenue cycle.
• ALM: CRM integration/business process alignment with S/M; scoring; lead lifecycle/RCM
  AN: Eng progs for new cust onboarding; retention/lapsed; top of the funnel etc.
  ABM: see JA/MT materials
  WP: see JA/MT materials
• If you set up this revenue model in Marketo, you will get very useful metrics that can help you optimize your business. The model will give you information on flow, conversion, impact, and ROI, just to name a few.
• Update with new cover from visual brand deck.
• Update with new cover from visual brand deck.