• Lead Nurturing Campaigns | 6 Tips From a Small, But Mighty Marketing Team 21 October 2020, 01:39 AM Everyone is going to have their own story to tell when we reflect on the start of 2020. As marketers, we will talk about the enormous role of digital and how it impacted our jobs and our businesses. Some of us had to find the quickest way to move to a digital offering, and others […] The post Lead Nurturing Campaigns | 6 Tips From a Small, But Mighty Marketing Team appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • Pants Are Not Optional | Keeping Productivity & Company Culture Alive 16 October 2020, 07:36 PM ABC news reporter Will Reeve appeared on Good Morning America sans pants – not realizing the audience had a full view. Non-profit department head Lizet Ocampo shared that her boss “turned herself into a potato on our Microsoft teams meeting and can’t figure out how to turn the setting off.”  The UK’s Prime Minister Boris […] The post Pants Are Not Optional | Keeping Productivity & Company Culture Alive appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • The New Breed of Marketers | 5 Attributes That Distinguish New Marketers 16 October 2020, 06:57 PM Marketing has changed.  And so have the people doing it. The breed of new marketers is under 40, successful and experienced – they’ve worked for big corporations and small businesses, and now they’re running their own mini-agencies. One thing connects them all: they believe marketing is not about selling. Instead, it’s about helping audiences.  1. […] The post The New Breed of Marketers | 5 Attributes That Distinguish New Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • Marketing Attribution Advice From the Marketo Champion of the Year 16 October 2020, 05:25 PM Multi-touch marketing attribution is an essential practice for any good marketing professional. It provides a complete picture of the customer journey, in addition to clarifying where the marketing spend is going and proving ROI for different channels and programs. But I found myself wanting to know more about the personal experience of managing marketing attribution […] The post Marketing Attribution Advice From the Marketo Champion of the Year appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • Apply for the 2021 Marketo Engage Champion Program 16 October 2020, 04:20 PM I am thrilled to announce that applications are now open for the 2021 Marketo Engage Champion program. Next year is extra special as it marks the 10-year anniversary since the Marketo Engage Champion program was first launched.  The Marketo Engage Champion program represents an elite group of our most advanced Marketo Engage users and brand ambassadors who are Marketo Engage Certified Experts (MCE) and actively share their knowledge and […] The post Apply for the 2021 Marketo Engage Champion Program appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.