You have a Facebook Business Page. Now What?

•

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Mark Cohen

Fairfield Entrepreneur’s
Association
A i ti

You ve
You’ve got a Facebook
Business Page…

Now What?

Presented By:

Mark H Cohen
Principal

Agenda

•Face the Facts

•Content is King

•Optimize It!

•Integrate Efforts

•Connect w/Fans

•Engage w/Fans

•Promote your Presence
2

Face the Facts

•157 MM US

•Lowest income and education

•Sharing, Connecting

•Customer, Offers

•Likes

•Ads effective for 1 week

•Not an Acquisition Tool
3

Content is King

•Content is King
g

•Value Proposition

•Strategy

•Engagement
E t

•Rules of Engagement

5

Optimize It !

•Objectives

•Value Proposition

•Landing Pages

•Applications

6

Integrate Efforts
I Eff

•Website

•Other forms of Media

•Marketing

•Resources

7

Connect With Fans

•What’s a Fan?

•Who are YOUR Fans?
Wh F ?

•Add Value

•If You Build it…

8

Engage With Fans

•Build Relationships

•Create Engaging Content

•Ask Questions

•Share

•Listen

•Interact

•Respond

9

Promote Your Presence!

•Integration

•Ads
Ad

•Campaigns
p g

10

Wrapping it Up

•Be Strategic

•Content is King

•Honor thy Fan

•Integrate

•Learn and Evolve!

11

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You have a Facebook Business Page. Now What?

1. Fairfield Entrepreneur’s Association A i ti You ve You’ve got a Facebook Business Page… Now What? Presented By: Mark H Cohen Principal

2. Agenda •Face the Facts •Content is King •Optimize It! •Integrate Efforts •Connect w/Fans •Engage w/Fans •Promote your Presence 2

3. Face the Facts •157 MM US •Lowest income and education •Sharing, Connecting •Customer, Offers •Likes •Ads effective for 1 week •Not an Acquisition Tool 3

5. Content is King •Content is King g •Value Proposition •Strategy •Engagement E t •Rules of Engagement 5

6. Optimize It ! •Objectives •Value Proposition •Landing Pages •Applications 6

7. Integrate Efforts I Eff •Website •Other forms of Media •Marketing •Resources 7

8. Connect With Fans •What’s a Fan? •Who are YOUR Fans? Wh F ? •Add Value •If You Build it… 8

9. Engage With Fans •Build Relationships •Create Engaging Content •Ask Questions •Share •Listen •Interact •Respond 9

10. Promote Your Presence! •Integration •Ads Ad •Campaigns p g 10

11. Wrapping it Up •Be Strategic •Content is King •Honor thy Fan •Integrate •Learn and Evolve! 11

12. Thanks for Attending! Connect with Mark Mark… Phone 319.224.0432 Web www.Colloquy.biz Email Mark@colloquy.biz My Social Profile about.me/markhcohen b t / kh h 12

You have a Facebook Business Page. Now What?

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