An updated presentation on data about the non profit sector in Alberta as well as trends coming at the sector in the areas of demography, fundraising, workforce and poverty, social media and more.

1. the Non-Profit Sector & Big Change Drivers Mark Holmgren | May 2011 Web site: www.markholmgren.com Blog: www.markholmgren.wordpress.com Twitter: www.twitter.com/mjholmgren

2. The Usual View ALBERTA $10 billion in revenue20,000 organizations 175,000 employees 2.5 million volunteers 449 million volunteer hours 9 million members Building Capacities for New Visions Mark Holmgren Consulting 2

3. A Little Different View GDP in 2008 was $291.7 Billion Non Profit Revenues: $10 Billion 0r 3.4% Mark Holmgren Consulting 3 Building Capacities for New Visions

5. 13 to 18 subsectors that share legal status.

6. It represents a small percentage of Alberta’s GDP.Mark Holmgren Consulting 4 Building Capacities for New Visions

7. Heard this Before? There’s too many of you duplicating services and wasting money and competing for volunteers and other forms of support. Mark Holmgren Consulting 5 Building Capacities for New Visions

8. Would we ever say… … There’s too many for-profit businesses? … We only should have one grocery story to shop at? … Competition is a bad thing? Mark Holmgren Consulting 6 Building Capacities for New Visions

9. Doesn’t the economy and community life REQUIRE DUPLICATION? Think about it… Mark Holmgren Consulting 7 Building Capacities for New Visions

10. Are there too many? 728 Albertans per Sports Groups 1,894 Albertans per Arts & Culture 2,105 Albertans per Social Service Group 2,380 Albertans per Gas Station 331 Albertans per Liquor Store 600 Albertans per VLT 498 Albertans per Lawyer Mark Holmgren Consulting 8 Building Capacities for New Visions

11. 10,800 Another View of the 20,000 NO PAID STAFF 54% Mark Holmgren Consulting 9 Building Capacities for New Visions

12. Who has all the staff & the money? 18,810 NPOs generate 20% of the money Mark Holmgren Consulting 10 Building Capacities for New Visions

13. The Large-Small Picture 1190 NPOs $8.0 billion in revenue 18,810 NPOs $2.0 billion in revenue Mark Holmgren Consulting 11 Building Capacities for New Visions

14. REVENUES From GOVERNMENT Excluding Hospitals, Universities, Colleges Mark Holmgren Consulting 12 Building Capacities for New Visions

15. REVENUES EARNED INCOME Excluding Hospitals, Universities, Colleges Mark Holmgren Consulting 13 Building Capacities for New Visions

16. REVENUES FUNDRAISING Excluding Hospitals, Universities, Colleges Mark Holmgren Consulting 14 Building Capacities for New Visions

17. Mark Holmgren Consulting 15 Building Capacities for New Visions

18. Observations & Challenges Simplistic, aggregate descriptions of the sector are not helpful. 57% of sector revenue comes from individual Albertans in the form of donations, membership fees, fee for service and gaming. Mark Holmgren Consulting 16 Building Capacities for New Visions

20. have most of the employees

21. are more likely to delivery mandated services

22. are major employersMark Holmgren Consulting 17 Building Capacities for New Visions

23. Key Questions Where do you fit in the profile? What’s YOUR funding market like? What are the prospects going forward? How will you need to change to generate revenue? Mark Holmgren Consulting 18 Building Capacities for New Visions

24. BIG CHANGE DRIVERSAGING, IMMIGRATION,WORK AND INCOME,PHILANTHROPY Mark Holmgren Consulting 19 Building Capacities for New Visions

25. Seniors Population Growth 2006-2031 in Canada A PICTURE IS WORTH… FROM STATS CANADA PROJECTIONS Mark Holmgren Consulting 20 Building Capacities for New Visions

26. Children/Youth Population Growth 2006-2031 IN CANADA FROM STATS CANADA PROJECTIONS Mark Holmgren Consulting 21 Building Capacities for New Visions

27. Alberta’s Workforce Labour Force Up In 20 years the participation rate in the Alberta workforce will fall from 72% to 63%. Participation Down Mark Holmgren Consulting 22 Building Capacities for New Visions

28. SENIOR TO WORKER RATIO IN CANADA Mark Holmgren Consulting 23 Building Capacities for New Visions

29. Poverty & Wealth IN EDMONTON100,000 people 40% of Aboriginal People 40% of Lone Parent Families 1 in 6 Children 27% of people w/disabilities LIVE IN POVERTY 5% of Canadians have 25% of the money. Mark Holmgren Consulting 24 Building Capacities for New Visions

30. Immigration In Canada, from 2001-2017, visible minorities will grow as much as 113%. The rest of the population will grow up to 6.7% Mark Holmgren Consulting 25 Building Capacities for New Visions

31. Observations & Challenges Will the Boomers really retire? Will poverty get worse? Is there a tipping point in a Have-Have Not Society? Mark Holmgren Consulting 26 Building Capacities for New Visions

32. Observations & Challenges Will a lower participation rate lead to higher taxes? Will increased ethno-cultural diversity result in more cohesion or fragmentation? How ready is your workplace for what’s coming? Mark Holmgren Consulting 27 Building Capacities for New Visions

34. Growing influence of many donors giving very small gifts.Mark Holmgren Consulting 28 Building Capacities for New Visions

36. Unbranded philanthropy

37. Online Giving

38. Social Media Influence

39. Social EnterpriseMark Holmgren Consulting 29 Building Capacities for New Visions

40. Focuses on small gifts that add up! Cuts through “red tape” Choose your cause(s) Anyone can be a philanthropist! Clearly understand the impact. Raise money on your blog or on Twitter or on Facebook Micro-giving Mark Holmgren Consulting 30 Building Capacities for New Visions

41. EDMONTON DONORS % OF TOTAL DONORS Mark Holmgren Consulting 31 Building Capacities for New Visions

42. EDMONTON DONATIONS % OF TOTAL DONATIONS Mark Holmgren Consulting 32 Building Capacities for New Visions

44. a desire for more brand connection

45. growing interest in involving customers in their CSR actions.

46. growing interest in providing goods and services, not just cash.Corporate Social Responsibilityin Canada Mark Holmgren Consulting 33 Building Capacities for New Visions

47. Large Corporations in Canada Get of the money Social Services, Health, Universities/Colleges, Arts and Culture Organizations 2/3rds 24% of all charities Mark Holmgren Consulting 34 Building Capacities for New Visions

49. 75% of large corporations believe there are too many charities asking for donations for the same cause. Large Corporations in Canada Mark Holmgren Consulting 35 Building Capacities for New Visions

50. SOCIAL NETWORKING 500million members China: 1.3 billion India: 1.1 billionUSA: 309 million Canada: 34 million Mark Holmgren Consulting 36 Building Capacities for New Visions

51. CHANGING HOW WE CONNECT These three sites: 55 million users Nearly 20% of married couples met online Mark Holmgren Consulting 37 Building Capacities for New Visions

52. HOW WE SPEND OUR TIME Mark Holmgren Consulting 38 Building Capacities for New Visions

53. TOP SITES IN CANADA Google Facebook YouTube Live.com Yahoo MSN Wikipedia Blogger Twitter Kijiji Craigslist EBAY Sympatico Wordpress LinkedIn Mark Holmgren Consulting 39 Building Capacities for New Visions

54. COLLABORATIVE & COLLECTIVEINTELLIGENCE Wiki Sites Collaborative Networks Mash ups Crowdsourcing Folksonomy Mark Holmgren Consulting 40 Building Capacities for New Visions

55. BLURRING LINES What is “knowledge?” Work and Personal Life What is a relationship? What is “reality?” Mark Holmgren Consulting 41 Building Capacities for New Visions

56. Major Sources Statistics Canada Imagine Canada Government of Alberta Centre for Public Policy Volunteer Alberta United Way Globe and Mail Mark Holmgren Consulting 42 Building Capacities for New Visions

57. Mark Holmgren has more than 25 years of experience working as a consultant or senior staff in the non profit sector. His consulting practice focuses on helping NPOs undertake strategic change. His work includes trends analysis, strategic design, facilitation services, social media strategy, and communications. He also teaches in the Non Profit Executive Leadership program at McEwan University and is assisting the university with curriculum review and redesign. Current or recent clients include: United Way, The Family Centre, Partners for Kids, Head Start, The Food Bank, The Support Network, Return to Rural, and the NPVS Table of ANVSI. Mark is the former executive director of Operation Friendship and worked for two United Ways as a vice president and as a COO for a software development company. Web site: www.markholmgren.com Blog: www.markholmgren.wordpress.com Twitter: www.twitter.com/mjholmgren Mark Holmgren Consulting 43 Building Capacities for New Visions