1.
#accp2017 …Ideas, Insights, Inspirations
@Experteering
ACCP: The Conference 2017
Optimizing Corporate Volunteering Programs
Mark Horoszowski, Co-founder and CEO of MovingWorlds
@MarkHoroszowksi |mark@movingworlds.org

2.
#accp2017 …Ideas, Insights, Inspirations
@Experteering
What we will discuss
1. Introduction
2. Designing
3. Optimizing
4. Promoting
5. Measuring
6. Q&A

3.
#accp2017 …Ideas, Insights, Inspirations
@Experteering
About Me

4.
#accp2017 …Ideas, Insights, Inspirations
@Experteering
About These Programs

5.
#accp2017 …Ideas, Insights, Inspirations
@Experteering
WHY DO WE VOLUNTEER?

6.
#accp2017 …Ideas, Insights, Inspirations
@Experteering
#1 DESIGN

7.
#accp2017 …Ideas, Insights, Inspirations
@Experteering
Benefit Mapping
BENEFITS
 Skill development
 Engagement
 Retention
 Recruitment
 Team building
 Purpose
 Market Development
 Innovation
 Supply chain capacity building
 Distribution channel capacity building
BUSINESS UNIT THAT CAN BENEFIT
1. Human resources: Retention
2. Human resources: Engagement
3. Human resources: Recruitment
4. Talent strategy / development
5. Product teams
6. Operations
7. Supply chain / sourcing capabilities
8. Marketing
9. Sales
10. Distribution-channel capacity building
11. Government relations
12. Corporate Communications
13. International expansion
14. Global rotation readiness
15. ….
Why Every Company Needs a Corporate Volunteering Program | The Purpose Driven Employee | Corporate Social Archetypes

8.
#accp2017 …Ideas, Insights, Inspirations
@Experteering
Strategic Volunteering
Want to Develop That? Do This! Where to Find It?
Deliver results through
others
Join a nonprofit board (focused on strategy, not
fundraising)
Catchafire, Social Venture Partners,
Taproot Plus
Grow as a leader and coach Mentor youth, veterans, or students; Lead skills-
based trainings.
MicroMentor, Veterati, or
Mentoring.org
Develop depth and breadth
in a specific skill area
Find a skills-based project, at home or abroad Taproot Plus or MovingWorlds
Get global experience Volunteer on vacation, sabbatical, gaps in rotation,
or in place of a conference
MovingWorlds
Build your portfolio Work on many short-term projects SkillsCreatchange.com, LinkedIn
For Good, VolunteerMatch
Develop new products Support individual contributors and product mgrs.
to volunteer in communities of target consumers
Taproot+, Catchafire,
MovingWorlds.org
Identify opportunities in
new geographies
Support managers and directors in volunteering
overseas
Pyxera Global, MovingWorlds.org
Engage millennials Create a skills-based program with an internal
mentoring program
Taproot+, MicroMentor,
MovingWorlds
Recruit, retain, and engage
employees
Create a skills-based program for all levels with
flexible start and end dates
Engage multiple stakeholders for
diversity of projects
Develop goodwill with Gvmt
and Intl partners
Create a multi-directional program with
governmental and cross boarder partners
Pyxera Global

9.
#accp2017 …Ideas, Insights, Inspirations
@Experteering
Talent Trends vs. READINESS
Hint: Look at Leadership

10.
#accp2017 …Ideas, Insights, Inspirations
@Experteering
Talent Trends: Leadership Gap is getting worse…
Hint: Look at Leadership (cont.)

11.
#accp2017 …Ideas, Insights, Inspirations
@Experteering
Talent Trends: Leadership Gap is getting worse…
(especially in North America)
Hint: Look at Leadership (cont.)

12.
#accp2017 …Ideas, Insights, Inspirations
@Experteering
Call to Action: DESIGN

13.
#accp2017 …Ideas, Insights, Inspirations
@Experteering
Call to Action: DESIGN
Design programs that solve top-down and bottom-up
challenges
1. Coffee chats to identify executive priorities
(An executive sponsor is critical to long-term success)
2. Constituent interviews with grassroots leaders
(A community organizer at launch builds instant credibility)
3. Build the case for a positive ROI
(“You are what you measure”)
4. Sell, sell, sell
(Find a passionate volunteer(s) to help)

14.
#accp2017 …Ideas, Insights, Inspirations
@Experteering
The “R” word

15.
#accp2017 …Ideas, Insights, Inspirations
@Experteering
#2 OPTIMIZE

16.
#accp2017 …Ideas, Insights, Inspirations
@Experteering
From Transactional to
Transformational
1. Application for buy-in
2. Manager approval for
support
3. Time flexibility for
accessibility
4. Choose your own cause
and skills for appeal
5. Goal setting for
learning
6. Align readiness
resources with
corporate objectives
PRE
1. Cohort based for
networking
2. Senior level access for
mentorship
3. Guided reflection and
documentation
4. Social media
engagement and
“hero-ing”
DURING
1. Guided reflection with
manager, mentor,
and/or coach
2. Debrief report to
share with team and
company
3. Facilitated brown-bags
4. Recognition that
connects-the-dots to
impact
5. Alumni engagement
POST

17.
#accp2017 …Ideas, Insights, Inspirations
@Experteering
Mapping the Journey
(identifying ways to make it better)

18.
#accp2017 …Ideas, Insights, Inspirations
@Experteering
Map the “Customer” Journey
HINT
Customer journey
maps help explain
the many nuances
associated with
volunteer programs…
and why they are
more than just a feel-
good initiative

19.
#accp2017 …Ideas, Insights, Inspirations
@Experteering
Call to Action: OPTIMIZE
Optimize the pre, during, and post phases of
the experiences
1. Map the customer journey
2. Identify low-hanging fruit
3. Partner with strategic business units
4. Use alumni to help you build it out

20.
#accp2017 …Ideas, Insights, Inspirations
@Experteering
#3 PROMOTE

21.
#accp2017 …Ideas, Insights, Inspirations
@Experteering
Promotion Best Practices
•Manager promotion
•Manager recognition
•Flexibility in leadership,
recruitment, and incentive
budgets
•Press
•Benefit mailers
•Events
•Affinity groups
•Crowd-sourcing ides
•Social networks
•Executive sponsor
•Lead by example
•Internal marketing campaigns
•Performance reviews
•Incentives
•Culture
Top-
down
Bottom-
up
Middle-
out
Outside-
in

22.
#accp2017 …Ideas, Insights, Inspirations
@Experteering
Call to Action: PROMOTE
Focus on top-down, bottom-up, middle-out, AND
outside-in
1. Find an executive sponsor
2. Build case studies around manager engagement
3. Influence with data AND stories
4. Use alumni to support growth
5. Get support from your partnering business unit

23.
#accp2017 …Ideas, Insights, Inspirations
@Experteering
#4 MEASURE

24.
#accp2017 …Ideas, Insights, Inspirations
@Experteering
Measure What Matters
EMPLOYEES MANAGERS COMPANY ORGANIZATION END BENEFICIARIES
SHORTTERMLONGTERM

25.
#accp2017 …Ideas, Insights, Inspirations
@Experteering
Call to Action: MEASURE
Plan in advance to capture short-term AND
long-term metrics
1. Identify metrics most important to business
units, grassroots organizers, and social impact
partners
2. Measure short-and long-term metrics that
matter to all stakeholders
3. Capture stories and data

26.
#accp2017 …Ideas, Insights, Inspirations
@Experteering
With great power
comes great
responsibility

27.
#accp2017 …Ideas, Insights, Inspirations
@Experteering
A lack of access to
skills is one of the
leading barriers to
progress

28.
#accp2017 …Ideas, Insights, Inspirations
@Experteering
Research shows that
authentic projects result
in the HIGHEST levels of
learning AND impact

29.
#accp2017 …Ideas, Insights, Inspirations
@Experteering
The further out of one’s
comfort zone, the more
memorable the
experience

30.
#accp2017 …Ideas, Insights, Inspirations
@Experteering
Q&A

31.
#accp2017 …Ideas, Insights, Inspirations
@Experteering
Summary
1. Design
In harmony with grassroots’ desires and business objectives
2. Optimize
All stages of the process to align with KPIs
3. Promote
Top-down, bottom-up, middle-out, outside-in
4. Measure
Short-and long-term, for all parties

32.
#accp2017 …Ideas, Insights, Inspirations
@Experteering

33.
#accp2017 …Ideas, Insights, Inspirations
@Experteering
ACCP: The Conference 2017
Optimizing Corporate Volunteering Programs
Mark Horoszowski, Co-founder and CEO of MovingWorlds
@MarkHoroszowksi |mark@movingworlds.org