Augment your UX/UI Skills - Product Through the Lens of UX Design - 2016
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User-Centered Design - The objective for most in-venue interactive is either: attract, engage or transact – or some combination thereof. While striving to connect with the customer, it’s important that the experience doesn’t result in a frustrating one, therefore the user and the user experience (UX) must be at the center of all design. Adjectives like “smooth,” “easy,” “fun,” “intuitive,” “personalized” and “useful” are typically used to describe a best-in-class online experience. We’ll look at examples from different sectors to see what it takes to delight your customer and keep them coming back.
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Augment your UX/UI Skills - Product Through the Lens of UX Design - 2016
- 1. Product Through the Lens of UX Design Gear Up for a Product Role Mark Joseph L. Tan Sr. UX Product Manager, Amazon
- 2. 2010 2012 2008 2013 2015 The Journey Leadership | Entrepreneurship | Passion | Innovation | Growth
- 3. The Mission: Build Great CX
- 4. Part 1: Let’s Talk About Concepts
- 5. UX is not UI
- 6. PM is not PgM
- 7. PMs are not created equal
- 9. UX PMs are not created equal either
- 10. Part 2: Let’s Talk About the Process
- 11. I don’t know exactly how much my games are worth, so I usually I go to stores ‘cos I can trade and buy new games in one go. I can bring ‘em all and have the store figure it out. I get the quote and instant credit, walk away with new titles. Swag! “ ” Through the Lens of UX PM - OptimusPrimeNow, Gamer
- 12. The Idea: Make it fast and easy for gamers to buy and trade titles
- 13. The Process: UX Product Manager Analytics Ads Monetization Pricing Search Business Operations User Experience ….
- 14. The Process: Step 1 – Product Ideation Analytics Ads Monetization Pricing Search Business Operations User Experience …. What’s the customer value? What problem are we solving? What’s the business impact? ($ and #) What are the primary use cases? When’s the target launch? What categories? Which market? How do you define success? How are we measuring success?
- 15. The Process: Step 2 – UX Requirements Analytics Ads Monetization Pricing Search Business Operations User Experience …. What’s the overall CX workflow? What’s the ingress point? What platform (OS and version)? What CX components are impacted? What will be the front-end design? What’s the customer communication? What email and mobile clients? What’s the input - text, image, search? What’s the output - widget, banners?
- 16. Credit: Impatient Designer Playing the Orchestra: UX Product Manager
- 17. The Process: Step 3 – UX Implementation Analytics Ads Monetization Pricing Search Business Operations User Experience …. Built for scale and latency? How are we storing the customer data? Which API services are we using? When are we triggering communication? Do we need to rely on heavy caching? Authenticated or recognized users? Accessibility features compliant? Cross-platform ready?
- 18. The Process: Step 4 – UX Testing Analytics Ads Monetization Pricing Search Business Operations User Experience …. How many treatments? Test detail page language? Test FAQ and help sections? Are we using different banners? How are we measuring funnel conversion?
- 19. The Process: Step 5 – UX Launch Analytics Ads Monetization Pricing Search Business Operations User Experience …. How are you dialing-up? Is everything rendering properly? Quantity and qualitative results? Communication triggered on time? No latency and capacity issues?
- 20. The Process: UX Product Manager Analytics Ads Monetization Pricing Search Business Operations User Experience ….
- 21. Part 3: Let’s Talk About the Product
- 22. I don’t know exactly how much my games are worth, so I usually I go to stores ‘cos I can trade and buy new games in one go. I can bring ‘em all and have the store figure it out. I get the quote and instant credit, walk away with new titles. Swag! “ ” Through the Lens of UX PM - OptimusPrimeNow, Gamer
- 23. The Product: Make it fast and easy for gamers to buy and trade titles
- 24. The Product: Find out how much your stuff is worth H e l l o , C h a n c e Y o u r A c c o u n t
- 25. The Product: Buy the next game $57.40 $0.00 $57.40 $5.51 $62.91 - $62.91 Items: Shipping & handling Total before tax: Estimated tax to be collected: Total: Gift Card Order total: $0.00 $323.15 gift card balance Order total $0.00
- 26. The Measure: Customer and $$$ increase
- 27. Finally - Let’s Gear Up
- 31. Finally, I don’t have to go to the store and can just do it while sitting on my couch. I get the quote and instant credit, wait for the games to come to me. Swag!“ ” Through the Lens of UX PM
- 32. Questions? LinkedIn: @markjosephtan Luminated Career Consulting – Be Part of Our Team!
- 33. Noun Project Pencil Created by Marie Van den Broeck mantisshrimpdesign Anton Gajdosik Rflor Joey Olson GRaeme Ford Creative Stall Gregor Cresnar last spark YuguDesign Batman vs Superman by Xionice Arthur Shlain Brennan Novak Simple Icons Hysen Drogu Blaise Sewell Simon Stellwag Blake Kathryn Yamini ALhuwalia Nicolas Vicent Gabor Fulop Oliviu Stoian John Hart Ates Aydinel Vandita Malhodra Leandro Massai Credits – Noun Project Icons
Editor's Notes
- (Find Out How Much Your Stuff is Worth) will look through your previous orders and let you know if they will buy anything back from you. The cool thing about the program is that it’ll automatically look through your old Amazon orders and tell you what specific items are worth. For example, right now, Amazon will pay me $$$ for used items that I’ve purchased in the past couple years. But, the items you trade-in do NOT have to be purchased originally through Amazon. Just enter any item and they’ll tell you if they’ll buy it and for how much. Products must be in reasonably good and working condition. The best part? Shipping is completely free via a prepaid shipping label.
- Instant Payment enable customers to get their Gift Cards instantly without having to wait for a week. The cool thing about this feature is that the instant Gift Card value can be used immediately toward the purchase of new items.
- Instant Payment enable customers to get their Gift Cards instantly without having to wait for a week. The cool thing about this feature is that the instant Gift Card value can be used immediately toward the purchase of new items.