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Behind every high-converting acquisition campaign and onboarding email, there’s killer copy.
And behind every killer copywriter is a stack of yellowed books written decades before anyone here was born. In this talk, Joanna will walk you through top copywriting techniques stolen from the late greats – like Gene Schwartz – and how those have performed in emails and on landing pages for oh-so-modern audiences.
Don’t fret if you aren’t in marketing. the same ideas can be used to get your points across better even if you’re a normal person.