The document appears to be a study guide listing questions related to marketing concepts paired with dollar amounts. It includes questions about the 4 P's of marketing (Product, Price, Place, Promotion), as well as marketing mixed and trends. Each question is associated with a dollar amount ranging from $100 to $500.
9. Product - $100Product - $100
• An introduction and invitation
• A combination of consumer
benefits (product and value)
• A clear concise summary of your
new product idea..
10. Product - $200Product - $200
The name for all of the symbolic
ways to create a brand image
11. Product - $300Product - $300
Thenumber of productsacompanyThenumber of productsacompany
sellsand thetypesof each of thosesellsand thetypesof each of those
productsproducts
13. Product - $500Product - $500
This part of the product tells
you how to store it safely, how
to use it and provides
information about ingredients,
nutrition, and other facts
21. Place - $300Place - $300
Indirect channels that don’t
involve a traditional retailer,
such as Vending Machines
22. Place - $400Place - $400
A limited number of outlets in a
geographic area are used to sell
the product
23. Place - $500Place - $500
Cost of inventory sold in 12 months
Average Inventory Investment for
12 months
24. Promotion - $100Promotion - $100
Mix various communication
activities together and serve to
potential customers until desired
outcome is achieved.
25. Promotion - $200Promotion - $200
Thistypeof Promotion doesnotThistypeof Promotion doesnot
cost thecompany any money and itcost thecompany any money and it
can either begood or bad.can either begood or bad.
26. Promotion - $300Promotion - $300
This type of promotion
offers consumers increased
quantity for the same price
of a smaller package.
27. Promotion - $400Promotion - $400
Tries to influence general opinion
and create a favourable public
image for;
People (or a person)
Organizations
A company
The company’s products
or services
28. Promotion - $500Promotion - $500
Also called unconventional
advertising, stealth
marketing, nontraditional
marketing, and is a sister to
viral marketing.
30. Marketing Mixed - $200Marketing Mixed - $200
Thisisakey component toThisisakey component to
successful marketing, which allowssuccessful marketing, which allows
marketersto find out moreaboutmarketersto find out moreabout
their consumer.their consumer.
31. Marketing Mixed - $300Marketing Mixed - $300
Thistool allowsmarketerstoThistool allowsmarketersto
determineif their product ordetermineif their product or
serviceisstill popular with theserviceisstill popular with the
market.market.
32. Marketing Mixed - $400Marketing Mixed - $400
Thetrend of Netflix and consumersThetrend of Netflix and consumers
cancelling their cable, marketerscancelling their cable, marketers
areusing thismethod to promoteareusing thismethod to promote
their productstheir products
33. Marketing Mixed - $500Marketing Mixed - $500
When a low price is advertised
to attract a customer but then the
customer is encouraged to
purchase a higher priced item in
the store.
61. FINAL CATEGORYFINAL CATEGORY
Thistrend allowsmarketersto sendThistrend allowsmarketersto send
information directly to ainformation directly to a
consumer’sphoneor device.consumer’sphoneor device.
