Presentation about ECM Today, trends and reality, held on November 4th as part of the seminar ”How many information flows are there?” arranged by Mid Sweden University, CEDIF project Centre for digital information management and EU Objective 2

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ECM Today
Trends & Reality
Part of the seminar ”How many information flows are there?”
Arranged by Mid Sweden University,
CEDIF project Centre for digital information management and EU Objective 2
Photo credit: http://www.sxc.hu/browse.phtml?f=download&id=993681

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Oscar Berg
Strategic IT, Acando
Twitter: oscarberg
thecontenteconomy.com
acando.com

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Acando & Our Mission
Acando is a consultancy company
that in partnership with our clients
identifies and implements
business improvements
through information
enabled by technology.

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Focus. Information and
users. The culture.
Processes and systems.
All at the same time.

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Three Essential Steps to AHA! Experiences
No 1.Understanding the big picture
and the business.
No 2. Understanding the information
and its value.
No 3. Understanding the daily work.

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First a couple of disclaimers…

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ECM does NOT = Document Management
…despite what some old school DM people say
ECM does NOT = Product or Technology
…despite what the vendors want you to believe

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So what is ECM?
All that is needed to be able to manage
all content within an enterprise
regardless of type, format or location
throughout the content’s life cycle
so that it can be found and used when
needed

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ECM & Collaboration are tightly intertwined
Collaboration ECM

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We know this story
You’ve probably already
heard this story…
Photo credit: http://www.sxc.hu/browse.phtml?f=download&id=80232

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Over 80% of
enterprise content
is unstructured.
Fulcrum Research

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Content volume is
growing by over 200%
per year.
Forrester Research

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White collar workers
spend as much as 40%
of their time managing
documents.
Gartner

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The feeling of information
overload is frequently
experienced by knowledge
workers…

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Knowledge workers spend from
15% to 35% of their time
searching for information.
15% of the time is spent on
duplicating existing information.
Searchers are successful in
finding what they seek 50% of
the time or less.
Source: IDC

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71% agree that it is easier to
locate "knowledge" on the
web than to find it within their
internal systems.
AIIM Industry Watch Collaboration and
Enterprise 2.0, 2009
“
”

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How important is the
effective management
of electronic
information to the
long-term success of
your organization?

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Which 3 of these typical aspects of ECM products do
you consider most important?

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Are businesses acting
on this?

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TRENDS

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There’s a shift in corporate techology adoption
Source: McKinsey Quarterly ”Six ways to make Web 2.0 work”, February 2009

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Technologies are converging
Portals
Collaboration
Communication
Content
Management

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Portals
Collaboration
Communication
Content
Management
Social
Software
Social software is taking center stage

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TREND #1
Exploding volumes of user generated content

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24
2009-11-04
Grass root initiatives needs
to be gardened, not blocked
or exterminated.

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TREND #2
The Read-Write Web is blurring roles
Before
Author Editor Publisher
Reader
Now

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TREND #3
Content resides both inside and outside firewalls
Microsoft Word
Google Docs

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TREND #4
Increasing structure and openness of documents

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TREND #5
The notion of the term ”document” is blurring

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TREND #6
Conversations – content is just something to talk about
Structured
content
Unstructured
Content
Conversations
People

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TREND #7
User-generated metadata
Favorites
Embeds
Shares
Social
Bookmarks
Views
Tags
Taxonomy
Groups
Downloads
Comments

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REALITY

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Typical ECM problems
Users can’t find the info they need
Users don’t know which tool to use, or
how
Users can’t access the information
they need
Information security requirements
cannot be met
Problem complying with rules and
legislations

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Common causes
Each business unit decides for itself
Lack of awareness of ECM problems
No clear policies and guidelines
No overview of the entire content
landscape
Lack of vision and long-term strategy

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Everything

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Many organizations have ECM technologies in place
Return
Investment

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There is an opportunity to leverage these investments
Return
Investment

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Define a vision and strategy for ECM
Share ECM best practices
Enhance common ECM capabilities

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Here are a few of the obstacles
we have to deal with…

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IT organisations are
reactive

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Business units are
egocentric

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Top management does not get ECM

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Business
Unit
Top
Management
Business
Unit
Business
Unit
No vision, strategy
or commitment
Funding and
decision-
making
on business
unit level
Not enough resources, skills or
support for ECM

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Business
Unit
Top
Management
Business
Unit
Business
Unit
Governance
Board
Common funding and
decision-making for
shared capabilities
Vision, strategy
and commitment
Competence Centre
ECM as shared service

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The largest enemy of change and
leadership isn't a "no". It's a "not yet".
Change almost never fails because it's
too early. It almost always fails because
it's too late.
Seth Godin, Author
“
”

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© Acando AB
For more information, visit
www.acando.com