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INTRODUCTION TO
AUGMENTED REALITY:
HISTORICAL PERSPECTIVES
AND APPLICATIONS
Mark Billinghurst
First Augmented Reality School AR101
September 18th 2016
Merida, Mexico
•  adsf
We enjoy connecting to
the world around us..
•  jg
o each
..
The Digital Divide
• Screens are windows into digital spaces
• Separation between digital and physical world
• Separation between people
Making Interfaces Invisible
Rekimoto, J. and Nagao, K. 1995. The world through the computer: computer augmented
interaction with real world environments. In Proceedings of the 8th Annual ACM Symposium on
User interface and Software Technology. UIST '95. ACM, New York, NY, 29-36.
Graphical User Interfaces
• Separation between real and digital worlds
• WIMP (Windows, Icons, Menus, Pointer) metaphor
Ubiquitous Computing
• Computing and sensing embedded in real world
• Particle devices, RFID, motes, arduino, etc
Virtual Reality
• 1985…
Virtual Reality
• ImmersiveVR
• Head mounted display, gloves
• Separation from the real world
Augmented Reality
• Star Wars - 1977
Augmented Reality Definition
• Defining Characteristics [Azuma 97]
• Combines Real andVirtual Images
• Both can be seen at the same time
• Interactive in real-time
• The virtual content can be interacted with
• Registered in 3D
• Virtual objects appear fixed in space
Azuma, R. T. (1997). A survey of augmented reality. Presence, 6(4), 355-385.
2008 - CNN
https://www.youtube.com/watch?v=thOxW19vsTg
•  Put AR pictures here
Augmented Reality Examples
AR vsVR
Where CanYou UseAR/VR?
Making Interfaces Invisible
Rekimoto, J. and Nagao, K. 1995. The world through the computer: computer augmented
interaction with real world environments. In Proceedings of the 8th Annual ACM Symposium on
User interface and Software Technology. UIST '95. ACM, New York, NY, 29-36.
From Reality toVirtual Reality
Ubiquitous Computing Augmented Reality Virtual Reality
Milgram’s Reality-Virtuality continuum
Mixed Reality
Reality - Virtuality (RV) Continuum
Real
Environment
Augmented
Reality (AR)
Augmented
Virtuality (AV)
Virtual
Environment
"...anywhere between the extrema of the virtuality continuum."
P. Milgram and A. F. Kishino, Taxonomy of Mixed Reality Visual Displays
IEICE Transactions on Information and Systems, E77-D(12), pp. 1321-1329, 1994.
AugmentedVirtuality
• VR with windows into the real world
Ubiquitous Computing Continuum
• Weiser Continuum
Milgram – Weiser Continuum
•  Newman, J., Bornik, A., Pustka, D., Echtler, F., Huber, M., Schmalstieg, D., & Klinker, G. (2007,
March). Tracking for distributed mixed reality environments. In Workshop on Trends and Issues
in Tracking for Virtual Environments at the IEEE Virtual Reality Conference (VR’07).
Metaverse
• Neal Stephenson’s “SnowCrash”
• The Metaverse is the convergence of:
• 1) virtually enhanced physical reality
• 2) physically persistent virtual space
• Metaverse Roadmap
• http://metaverseroadmap.org/
Metaverse Dimensions
• Augmentation technologies that layer information
onto our perception of the physical environment.
• Simulation technologies that model reality
• Intimate technologies are focused inwardly, on the
identity and actions of the individual or object;
• External technologies are focused outwardly,
towards the world at large;
Metaverse Components
• Four Key Components
• Virtual Worlds
• Augmented Reality
• Mirror Worlds
• Lifelogging
MirrorWorlds
• Mirror worlds are informationally-enhanced virtual
models of the physical world.
•  Google Earth, MS StreetView, Google Maps
My House – May 2013
LifeLogging
• Technologies record and report the intimate
states and life histories of objects and users
• FitBit, Microsoft Band, Shine, etc
Gordon Bell:LifeLogging
1 TB to store 65 years of data
Narrative Clip
• Wearable camera
• Automatic picture capture - 2 pics/minute
• http://getnarrative.com
Summary
• AR has three key features
• Combines Real andVirtual Images
• Interactive in real-time
• Registered in 3D
• AR can be classified with other technologies
• Invisible Interfaces
• Milgram’s Mixed Reality continuum
• Milgram-Weiser continuum
• MetaVerse
HISTORY OF AR
Pepper’s Ghost (1862)
•  Dates back to Giambattista della Porta (1584)
The Master Key (1901) – AR Glass
•  "It consists of this pair of spectacles.
While you wear them every one you
meet will be marked upon the
forehead with a letter indicating his or
her character. The good will bear the
letter 'G,' the evil the letter 'E.' …
Thus you may determine by a single
look the true natures of all those you
encounter.”
L. Frank Baum
Early HUD (1958)
F16 – Head Up Display
Early HMD Patents
First HMD
• Philco Headsight (1961) – Remote Camera Viewing
Sutherland HMD
• 1968: Sutherland / Sproull’s
first HMD system
• see-through
Demo – Sutherland HMD (1968)
•  https://www.youtube.com/watch?v=NtwZXGprxag
USAirforce HMDs
1960 - 70’s: US Air Force HMDs (T. Furness III)
SuperCockpit Program
1970 - 80’s: US Air Force Super Cockpit (T. Furness III)
Modern Airforce HMDs
•  Honeywell Integrated Helmet and Display Sighting System
(IHADSS) on AH-64 Apache attack helicopter in 1985
F35- HMD Demo (2014)
•  https://www.youtube.com/watch?v=Ay6g66FbkmQ
First Industrial Use
• Early 1990’s: Boeing coined the term “AR.” Wire harness
assembly application begun (T. Caudell, D. Mizell).
Academic Research Beginning
• 1994: Motion stabilized display [Azuma]
• 1995: Fiducial tracking in video [Bajura / Neumann]
• 1996: UNC hybrid magnetic-vision tracker
Development of the Field
• 1996: MIT Wearable Computing efforts
• 1998: Dedicated conferences begin (ISMAR)
• Late 90’s: Collaboration, outdoor, interaction
• Late 90’s:Augmented sports broadcasts
Development of Tools
• 1996 CyberCode (Rekimoto)
• First matrix code tracking
• 1999 ARToolKit (Kato & Billinghurst)
• Open source tracking library
Tracking Demos
https://www.youtube.com/watch?v=TqGAqAFlGg0
ARToolKit
Cybercode
Mobile/Wearable Systems
• 1995 Navicam (Rekimoto)
•  Handheld AR
• 1997 Touring Machine (Feiner)
•  Backpack AR
•  GPS, see-through display
History Summary
• 1960’s – 80’s: Early Experimentation
• 1980’s – 90’s: Basic Research
• Tracking, displays
• 1995 – 2005:Tools/Applications
• Interaction, usability, theory
• 2005 - : Commercial Applications
• Games, Medical, Industry
2007 -AR Reaches Mainstream
• MIT Technology Review
•  March 2007
•  list of the 10 most exciting
technologies
• Economist
•  Dec 6th 2007
•  Reality, only better
2009 -AR in Magazines
• Esquire Magazine
• Dec 2009 issue
• 12 pages AR content
• Many Others
• Wired
• Colors
• Red Bull
• Etc
Esquire Demo
https://www.youtube.com/watch?v=LGwHQwgBzSI
Google Searches forAR
• Two factors drive rise in AR popularity in 2009
•  Browser based AR, Mobile phone AR
2008 - Browser BasedAR
• Flash + camera + 3D graphics
•  ARToolKit ported to Flash
• High impact
•  High marketing value
• Large potential install base
•  1.6 Billion web users
• Ease of development
•  Lots of developers, mature tools
• Low cost of entry
•  Browser, web camera
Demo: GE SmartGrid Example
•  https://www.youtube.com/watch?v=vJO_AZkCL9U
2005 - Mobile PhoneAR
• Mobile Phones
• camera
• processor
• display
• AR on Mobile Phones
• Simple graphics
• Optimized computer vision
• Collaborative Interaction
ARAdvertising (HIT Lab NZ 2007)
• Txt message to download AR application (200K)
• See virtual content popping out of real paper advert
• Tested May 2007 by Saatchi and Saatchi
2008:LocationAware Phones
Nokia NavigatorMotorola Droid
2009 - Outdoor Information Overlay
• Mobile phone based
• Tag real world locations
• GPS + Compass input
• Overlay graphics on live video
• Applications
• Travel guide,Advertising, etc
• Wikitude, Layar, etc..
• iOS/Android, Public API released
Layar Demo (2009)
•  https://www.youtube.com/watch?v=b64_16K2e08
Google Glass (2011 - )
Epson Moverio BT-200
▪ Stereo see-through display ($700)
▪ 960 x 540 pixels, 23 degree FOV, 60Hz, 88g
▪ Android Powered, separate controller
▪ VGA camera, GPS, gyro, accelerometer
Hololens (2016)
• Integrated system – Windows
• Stereo see-through display
• Depth sensing tracking
• Voice and gesture interaction
View Through Hololens
•  https://www.youtube.com/watch?v=RddvMLwT__g
•  Weak AR
•  Imprecise tracking
•  No knowledge of environment
•  Limited interactivity
•  Handheld AR
•  Strong AR
•  Very accurate tracking
•  Seamless integration into real world
•  Natural interaction
•  Head mounted AR
Strong vs. Weak AR
Augmented RealityToday
• Key Technologies Available
• Robust tracking (ComputerVision, GPS/sensors)
• Display (Handheld, HMDs)
• Input Devices (Kinect, etc)
• Developer tools (Vuforia,ARToolKit)
• Commercial Business Growing
• Gaming, GPS/Mobile, Online Advertisement
• >$2 Billion USD in 2016
AR BusinessToday
• Marketing
• Web-based, mobile
• Mobile AR
• Geo-located information and service
• Driving demand for high end phones
• Gaming
• Mobile, Physical input (Kinect, PS Move)
• Upcoming areas
• Manufacturing, Medical, Military
AR Business Today
• Around $600 Million USD in 2014 (>$2B 2016)
• 70-80+% Games and Marketing
AR Commercial Landscape
Crossing the Chasm - 5-10 years
http://www.gartner.com/newsroom/id/3114217
Market Projections
cf. 2014 computer game market = $84 Billion USD
Forecast Number of Users
Pokemon GO
Killer Combo: brand + social + mobile + geo-location + AR
Pokemon GO Effect
•  Fastest App to reach $500 million in Revenue
•  Only 63 days after launch, > $1 Billion in 6 months
•  Over 500 million downloads, > 25 million DAU
•  Nintendo stock price up by 50% (gain of $9 Billion USD)
Summary
• Augmented Reality has a long history going
back to the 1960’s
• Interest in AR has exploded over the last few
years and is being commercialized quickly
• AR is growing in a number of areas
• Mobile AR
• Web based AR
• Marketing experiences
SAMPLE AR APPLICATIONS
•  Web based AR
•  Flash, HTML 5 based AR
•  Marketing, education
•  Outdoor Mobile AR
•  GPS, compass tracking
•  Viewing Points of Interest in real world
•  Eg: Junaio, Layar, Wikitude
•  Handheld AR
•  Vision based tracking
•  Marketing, gaming
•  Location Based Experiences
•  HMD, fixed screens
•  Museums, point of sale, advertising
Typical AR Experiences
AR Books – MarkerlessTracking
HIT Lab NZ ACMI Book Demo
https://www.youtube.com/watch?v=DfzTFPsq224
Example: Haunted Book/AR Book
•  Camera hidden in lamp object
•  AR content seamlessly integrated into real book
•  Natural page turning/manipulation interaction
Scherrer, C., Pilet, J., Fua, P., & Lepetit, V. (2008, September). The haunted book. In Proceedings of the 7th
IEEE/ACM international Symposium on Mixed and Augmented Reality (pp. 163-164). IEEE Computer Society.
Gaming:Rock-em Sock-em
• Shared AR Demo
• Markerless tracking
Rock-em Sock-em Demo
https://www.youtube.com/watch?v=hXtq1qBMLIw
Sales and Marketing
• Connect with brands and branded objects
• Location Based Experiences
•  Lynx Angels
• Web based
•  Rayban glasses
• Mobile
•  Ford Ka campaign
• Print based
•  Red Bull Magazine
Pepsi AR Experience (2014)
•  Video see-through AR in bus shelter
•  Bus shelter appears under attack
Pepsi Demo
https://www.youtube.com/watch?v=Go9rf9GmYpM
Assembly and Maintenance
Š 1993 S. Feiner, B. MacIntyre, &
D. Seligmann, Columbia University
Š 1996 S. Feiner, B. MacIntyre, &
A. Webster, Columbia University
Maintenance Systems
• Ngrain
• http://www.ngrain.com/
• Training authoring tool
• Model based AR tracking
• ScopeAR
• http://www.scopear.com/
• Remote assistance
• Image based tracking
Ngrain Example
https://www.youtube.com/watch?v=MISyP9C1WB8
MedicalARTrials
!  Sauer et al. 2000 at
Siemens Corporate
Research, NJ
!  Stereo video see through
F. Sauer, Ali Khamene, S. Vogt: An Augmented Reality Navigation System with a
Single-Camera Tracker: System Design and Needle Biopsy Phantom Trial,
MICCAI 2002
TUM Medical Demo
https://www.youtube.com/watch?v=29OSzQbxpcQ
Interactive Museum Experiences
"  BlackMagic
"  Virtual America’s Cup
"  410,000 people in six months
"  MagicPlanet
"  TeManawa science museum
"  Virtual Astronomy
"  Collaborative AR experience
"  ARVolcano
"  Interactive AR kiosk
"  Scienceworks museum, Melbourne
Digital Binocular Station
http://www.DigitalBinocularStation.com/
Demo: Digital Binocular Station
https://www.youtube.com/watch?v=mqLAKBX0om4
CityViewARApplication
•  Visualize Christchurch before the earthquakes
CityViewAR
https://www.youtube.com/watch?v=fdgrXxJx4SE
Example: Holoportation
•  Augmented Reality + 3D capture + high bandwidth
•  http://research.microsoft.com/en-us/projects/holoportation/
Holoportation Video
https://www.youtube.com/watch?v=7d59O6cfaM0
Summary
• AR technology can be used to develop a
wide range of applications
• Promising application areas include
• Games
• Education
• Engineering
• Medicine
• Museums
• Etc..
www.empathiccomputing.org
@marknb00
mark.billinghurst@unisa.edu.au

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