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Make Billions on the
App Store
iPhone Development Tools 101
Podcamp Toronto 2010

Mark Pavlidis
mark@pavlidis.ca
http://twitter.com/mhp
Motivation
Motivation

•   >3 Billion downloads
Motivation

•   >3 Billion downloads

•   25% Paid apps
Motivation

•   >3 Billion downloads

•   25% Paid apps

•   50+ Million devices
Motivation

•   >3 Billion downloads

•   25% Paid apps

•   50+ Million devices

•   OR
Motivation

•   >3 Billion downloads

•   25% Paid apps

•   50+ Million devices

•   OR

•   Build apps you want to use
iPhone SDK
iPhone SDK
iPhone SDK
iPhone SDK
iPhone SDK
iPhone SDK
iPhone SDK
iPhone SDK
Demo Time
Demo Time

 One more thing
RTFM

• Theres a doc for that!
• Help - Developer Documentation
• HIG (please please please)
• http://developer.apple.com/iphone/
RTFM
• Theres a doc for that!
• Help - Developer Documentation
• HIG (please please please)
• http://developer.apple.com/iphone/
Getting Started Books




 Programming in    Cocoa Programming For
 Objective-C 2.0         Mac OS X
Stephen Kochan        Aaron Hillegass
Show me your code
     already!
More Information

Mark Pavlidis
@mhp
mark@pavlidis.ca
http://spkr8.com/t/2114

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Make Billions On The App Store - iPhone Dev Tools 101

Editor's Notes

  1. Shout out to Mark and Andrea watching on the video stream Thoughts are with you Been dev’ing for iphone since the sdk dropped Claims to fame: - Toronto Traffic, et.al.: first traffic cams app - Shortcovers/Kobo - Twitter client in alpha
  2. So maybe you here of this little thing called the App Store [click] > 3B downloads [click] 25% of those are paid apps averaging $3 [click] on > 50 Million devices worldwide [click] OR YOU CAN BE LIKE ME [click] and drop out of school and build apps you want to use (sorry dr. down)
  3. So maybe you here of this little thing called the App Store [click] > 3B downloads [click] 25% of those are paid apps averaging $3 [click] on > 50 Million devices worldwide [click] OR YOU CAN BE LIKE ME [click] and drop out of school and build apps you want to use (sorry dr. down)
  4. So maybe you here of this little thing called the App Store [click] > 3B downloads [click] 25% of those are paid apps averaging $3 [click] on > 50 Million devices worldwide [click] OR YOU CAN BE LIKE ME [click] and drop out of school and build apps you want to use (sorry dr. down)
  5. So maybe you here of this little thing called the App Store [click] > 3B downloads [click] 25% of those are paid apps averaging $3 [click] on > 50 Million devices worldwide [click] OR YOU CAN BE LIKE ME [click] and drop out of school and build apps you want to use (sorry dr. down)
  6. So maybe you here of this little thing called the App Store [click] > 3B downloads [click] 25% of those are paid apps averaging $3 [click] on > 50 Million devices worldwide [click] OR YOU CAN BE LIKE ME [click] and drop out of school and build apps you want to use (sorry dr. down)
  7. Xcode Apple’s IDE for building OS X, iPhone OS, Mac apps, iPhone Apps 3 SDK releases - Mac, iPhone, iPad app develpment (>2GB downloads) Interface Builder Prototyping and Implementation Tool - Graphically layout your interfaces - connect your interface to your code Iphone simulator Rapid prototyping and deployment iPhone API implementation on Intel hardware (not a hardware emulator) Instruments Performance analysis Tool Built with DTrace Object allocation, Memory management, file access, graphics - Versatile performance profiling - Powerful analysis - Fully understand the context of your data
  8. Xcode Apple’s IDE for building OS X, iPhone OS, Mac apps, iPhone Apps 3 SDK releases - Mac, iPhone, iPad app develpment (>2GB downloads) Interface Builder Prototyping and Implementation Tool - Graphically layout your interfaces - connect your interface to your code Iphone simulator Rapid prototyping and deployment iPhone API implementation on Intel hardware (not a hardware emulator) Instruments Performance analysis Tool Built with DTrace Object allocation, Memory management, file access, graphics - Versatile performance profiling - Powerful analysis - Fully understand the context of your data
  9. Xcode Apple’s IDE for building OS X, iPhone OS, Mac apps, iPhone Apps 3 SDK releases - Mac, iPhone, iPad app develpment (>2GB downloads) Interface Builder Prototyping and Implementation Tool - Graphically layout your interfaces - connect your interface to your code Iphone simulator Rapid prototyping and deployment iPhone API implementation on Intel hardware (not a hardware emulator) Instruments Performance analysis Tool Built with DTrace Object allocation, Memory management, file access, graphics - Versatile performance profiling - Powerful analysis - Fully understand the context of your data
  10. Xcode Apple’s IDE for building OS X, iPhone OS, Mac apps, iPhone Apps 3 SDK releases - Mac, iPhone, iPad app develpment (>2GB downloads) Interface Builder Prototyping and Implementation Tool - Graphically layout your interfaces - connect your interface to your code Iphone simulator Rapid prototyping and deployment iPhone API implementation on Intel hardware (not a hardware emulator) Instruments Performance analysis Tool Built with DTrace Object allocation, Memory management, file access, graphics - Versatile performance profiling - Powerful analysis - Fully understand the context of your data
  11. Xcode Apple’s IDE for building OS X, iPhone OS, Mac apps, iPhone Apps 3 SDK releases - Mac, iPhone, iPad app develpment (>2GB downloads) Interface Builder Prototyping and Implementation Tool - Graphically layout your interfaces - connect your interface to your code Iphone simulator Rapid prototyping and deployment iPhone API implementation on Intel hardware (not a hardware emulator) Instruments Performance analysis Tool Built with DTrace Object allocation, Memory management, file access, graphics - Versatile performance profiling - Powerful analysis - Fully understand the context of your data
  12. Xcode Apple’s IDE for building OS X, iPhone OS, Mac apps, iPhone Apps 3 SDK releases - Mac, iPhone, iPad app develpment (>2GB downloads) Interface Builder Prototyping and Implementation Tool - Graphically layout your interfaces - connect your interface to your code Iphone simulator Rapid prototyping and deployment iPhone API implementation on Intel hardware (not a hardware emulator) Instruments Performance analysis Tool Built with DTrace Object allocation, Memory management, file access, graphics - Versatile performance profiling - Powerful analysis - Fully understand the context of your data
  13. Xcode Apple’s IDE for building OS X, iPhone OS, Mac apps, iPhone Apps 3 SDK releases - Mac, iPhone, iPad app develpment (>2GB downloads) Interface Builder Prototyping and Implementation Tool - Graphically layout your interfaces - connect your interface to your code Iphone simulator Rapid prototyping and deployment iPhone API implementation on Intel hardware (not a hardware emulator) Instruments Performance analysis Tool Built with DTrace Object allocation, Memory management, file access, graphics - Versatile performance profiling - Powerful analysis - Fully understand the context of your data
  14. Xcode Apple’s IDE for building OS X, iPhone OS, Mac apps, iPhone Apps 3 SDK releases - Mac, iPhone, iPad app develpment (>2GB downloads) Interface Builder Prototyping and Implementation Tool - Graphically layout your interfaces - connect your interface to your code Iphone simulator Rapid prototyping and deployment iPhone API implementation on Intel hardware (not a hardware emulator) Instruments Performance analysis Tool Built with DTrace Object allocation, Memory management, file access, graphics - Versatile performance profiling - Powerful analysis - Fully understand the context of your data
  15. Xcode Apple’s IDE for building OS X, iPhone OS, Mac apps, iPhone Apps 3 SDK releases - Mac, iPhone, iPad app develpment (>2GB downloads) Interface Builder Prototyping and Implementation Tool - Graphically layout your interfaces - connect your interface to your code Iphone simulator Rapid prototyping and deployment iPhone API implementation on Intel hardware (not a hardware emulator) Instruments Performance analysis Tool Built with DTrace Object allocation, Memory management, file access, graphics - Versatile performance profiling - Powerful analysis - Fully understand the context of your data
  16. Xcode Apple’s IDE for building OS X, iPhone OS, Mac apps, iPhone Apps 3 SDK releases - Mac, iPhone, iPad app develpment (>2GB downloads) Interface Builder Prototyping and Implementation Tool - Graphically layout your interfaces - connect your interface to your code Iphone simulator Rapid prototyping and deployment iPhone API implementation on Intel hardware (not a hardware emulator) Instruments Performance analysis Tool Built with DTrace Object allocation, Memory management, file access, graphics - Versatile performance profiling - Powerful analysis - Fully understand the context of your data
  17. Xcode Apple’s IDE for building OS X, iPhone OS, Mac apps, iPhone Apps 3 SDK releases - Mac, iPhone, iPad app develpment (>2GB downloads) Interface Builder Prototyping and Implementation Tool - Graphically layout your interfaces - connect your interface to your code Iphone simulator Rapid prototyping and deployment iPhone API implementation on Intel hardware (not a hardware emulator) Instruments Performance analysis Tool Built with DTrace Object allocation, Memory management, file access, graphics - Versatile performance profiling - Powerful analysis - Fully understand the context of your data
  18. Xcode Apple’s IDE for building OS X, iPhone OS, Mac apps, iPhone Apps 3 SDK releases - Mac, iPhone, iPad app develpment (>2GB downloads) Interface Builder Prototyping and Implementation Tool - Graphically layout your interfaces - connect your interface to your code Iphone simulator Rapid prototyping and deployment iPhone API implementation on Intel hardware (not a hardware emulator) Instruments Performance analysis Tool Built with DTrace Object allocation, Memory management, file access, graphics - Versatile performance profiling - Powerful analysis - Fully understand the context of your data
  19. Xcode Apple’s IDE for building OS X, iPhone OS, Mac apps, iPhone Apps 3 SDK releases - Mac, iPhone, iPad app develpment (>2GB downloads) Interface Builder Prototyping and Implementation Tool - Graphically layout your interfaces - connect your interface to your code Iphone simulator Rapid prototyping and deployment iPhone API implementation on Intel hardware (not a hardware emulator) Instruments Performance analysis Tool Built with DTrace Object allocation, Memory management, file access, graphics - Versatile performance profiling - Powerful analysis - Fully understand the context of your data
  20. Xcode Apple’s IDE for building OS X, iPhone OS, Mac apps, iPhone Apps 3 SDK releases - Mac, iPhone, iPad app develpment (>2GB downloads) Interface Builder Prototyping and Implementation Tool - Graphically layout your interfaces - connect your interface to your code Iphone simulator Rapid prototyping and deployment iPhone API implementation on Intel hardware (not a hardware emulator) Instruments Performance analysis Tool Built with DTrace Object allocation, Memory management, file access, graphics - Versatile performance profiling - Powerful analysis - Fully understand the context of your data