A talk to the leadership team of MSD UK from 9 March 2011

1. Social media is a
playground…
…play a little.
These slides accompanied a talk to
the leadership team of MSD UK on
9 March 2011

2. 25 hours and 17 minutes.

3. I am on a drug. It‟s called Charlie Sheen.

8. “Social media is a subset of
huge, which is still huge.”
Spare us yet more hype!

11. Keep it simple.

13. What do you want to achieve?

14. We are talking to real people.

15. Plan not for the people you
reach, but for the people that
they reach.

16. Think about your voice in
popular culture.

17. I am on a drug. It's called Charlie Sheen. It's not
available because if you try it, you will die. Your
face will melt off and your children will weep
over your exploded body.

18. Our business is preserving
and improving human life.

26. in-bed.info

28. In the 61 pages of the ABPI
Code of Conduct there is not
one mention of „social media‟.

30. Do-tank not think-tank.

33. “If content is king, then
listening is queen.”

34. Thank you for listening.
ralphsmcintosh.com