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Emerging Platforms & Brand Strategies
with Mark Silva, Brian Brown & Kyle Studstill of ANTHEM Digital

FRIDAY 03.30.12
OUR FOCUS AT SXSW
          ★What were the themes of interest developing in the SXSW
           community?
          ★What was our impressions of the overall culture?
          ★What were the emerging apps & platforms?
          ★What were brands & agencies doing?




Proprietary and Confidential ©2011 ANTHEM! World Wide, Inc. All Rights Reserved
SO WHAT KEY
        THEMES HAVE
        SURFACED?
©2012 Schawk, Inc. All Rights Reserved
THEME: AROUND
        THE “EVENT” IS MORE
        THE CONFERENCE THAN INSIDE



©2012 Schawk, Inc. All Rights Reserved
COMPELLING KEYNOTES
EXHIBITS
LINES EVERYWHERE
THEME:
        HOSPITALITY



©2012 Schawk, Inc. All Rights Reserved
PARTIES - DONE RIGHT
AND WRONG
ALL HAT (NO BULL)
BARBARIAN GROUP +
TUMBLR
THEME:
        START-UPS EVERYWHERE FROM
        EVERYWHERE



©2012 Schawk, Inc. All Rights Reserved
STARTUP AMERICA
SETS UP SHOP
http://www.s.co/content/top-five-reasons-startup-america-live-sxsw-2012-rocked
THEME:
        UTILITY FOR SELF PROMOTION
        BRANDS & AGENCIES



©2012 Schawk, Inc. All Rights Reserved
SHUTTLES
RIDES
FOOD DELIVERY
CHARGING STATIONS
RAINY DAYS, PONCHOS
& UMBRELLAS
BRANDED FOOD TRUCKS
MORE BRANDED TRUCKS
FOOD + TECH
THEME: WONDER
        SERENDIPITY, JOY, AND



©2012 Schawk, Inc. All Rights Reserved
SOCIAL DISCOVERY
AUDIENCE SHOWCASE
 Audience Showcase
FROM “POST-DIGITAL”
TO “RE-PHYSICAL”
CRITERION 4SQUARE
SCAVENGER HUNT
THEME:
        BEHAVIOR HACKING



©2012 Schawk, Inc. All Rights Reserved
SXSW 2012 Recap
REAL-LIFE PLUS DIGITAL
  real-life plus digital
VISUALIZING AUDIENCE
ENTHUSIASM
THEME: THROUGH
        BRANDS COMING ALIVE
        CONTENT AND STORY



©2012 Schawk, Inc. All Rights Reserved
OGILVY NOTES
#I JUST PLANTED A TREE
DIGITAL-TO-PHYSICAL
STORYTELLING
DIY STUDIOS
BBH HOMELESS
HOTSPOTS
INSTANT DISCOUNTS
HANDS-ON DEMOS
THEME:
        MATURATION



©2012 Schawk, Inc. All Rights Reserved
FROM T-SHIRTS TO
SUITS
COLLABORATIVE WORK
MODELS & SPACES
HOLISTIC APPROACHES
TO MOBILE PAYMENTS
DEVELOPING IDEAS IN
TRANSMEDIA
THANKS!
        FOR MORE, FOLLOW US ON TWITTER:
        @ANTHEMWW
        @DRATSUM
        @KYLECAMERON
        @MARKSILVA

©2012 Schawk, Inc. All Rights Reserved

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SXSW 2012 Recap