Don't be a content marketing casualty

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Content shock or glut means your content will get lost in the crowd unless you learn how to stand out. This deck shows you how! (First presented at Digital Marketing for Business Conference, Raleigh NC, 7 May 2014 #dmfb14)

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In this slide, you will learn Marketing strategy that we use to help our clients do content marketing that produces remarkable results. Mark will walk you through a holistic approach incorporating SEO, Social, and PR to bring the RIGHT prospects to content that nurtures leads and steers them through the conversion funnel. This deck is also presented at Zenith Conference by Mark together with Lea Scudamore of Aimclear.

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Healthy social media activity and effective search optimization are both part of a well-balanced online marketing diet, but they build stronger brand bodies when their powers are combined. In this deck you’ll learn to leave behind several myths about how social media affects search, and move to the truth supported by massive data studies. Find out not only why your social and search initiatives must be coordinated, but the increased marketing effectiveness you gain when they are in tune. Presented at BankSocial 2016

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Everyone who uses Google Authorship wants to know: Is AuthorRank active yet? That is, is Google using Authorship data as a direct influence on search results yet? Most likely not. But...Authorship provides a significant benefit that most miss: it builds the PageRank authority of your profile, making it a ranking powerhouse (One correction from last slide: My Google+ guides are found at http://bit.ly/gplusguides - all lower case)

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Lead generation is the process of attracting and converting potential customers into leads – individuals or organizations who have shown interest in your product or service. This involves tactics like targeted advertising, content marketing, and networking to capture the attention of potential leads and encourage them to provide their contact information or engage with your business. The ultimate goal is to nurture these leads through the sales funnel, turning them into paying customers. Effective lead generation strategies focus on understanding the needs and preferences of your target audience, offering valuable content or solutions, and building relationships to establish trust and credibility

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