Lesson 3 - Optimizing Your Website
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Marketing Your Telehealth Services: Successful, Legal & Ethical Online Strategies
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Lesson 3 - Optimizing Your Website
- 1. Optimizing Your Website Marlene M. Maheu, PhD Founder & CEO LESSON #3
- 5. © 1994-2023 Telehealth.org, LLC All rights reserved. 5 Do you need websites or blogs anymore?
- 6. © 1994-2023 Telehealth.org, LLC All rights reserved. 6 Where are people going for their information in 2023?
- 7. © 1994-2023 Telehealth.org, LLC All rights reserved. 7 What do you think? Google Scholar Google Books Blogs LinkedIn Webinars Websites Where else?
- 8. © 1994-2023 Telehealth.org, LLC All rights reserved. 8 How do you portray yourself as a professional to make your products successful online?
- 9. © 1994-2023 Telehealth.org, LLC All rights reserved. 9 What do you think? • Tone? (friend, parent, teacher, confidant?) • Use emoticons? Pictures? Abbreviations (LOL!!) • Grade level for wording? • Full name, all credentials, license • Bio • Address and phone number
- 10. © 1994-2023 Telehealth.org, LLC All rights reserved. 10 Yes, we need websites • Dedicated websites are the easiest hub for your activity and give you full control • A directory web page, LinkedIn profile or Facebook company page can serve as a minimal website • Not fully in your control • Mobile devices are where the action is, but they are not the goal. They are the device to reach the goal. Make sure your website is responsive, that is, easily read by mobile devices
- 11. © 1994-2023 Telehealth.org, LLC All rights reserved. 11 Where do you buy domain names and hosting accounts?
- 12. © 1994-2023 Telehealth.org, LLC All rights reserved. •3 12 Domain Names & Hosting Accounts Many, many websites for domain purchasing • GoDaddy • Hostgator • Liquid Web • NameCheap • Domain.com • Google Domains • Dreamhost • Hover • Bluehost
- 13. © 1994-2023 Telehealth.org, LLC All rights reserved. Types of Branding 13 • Good for experts, celebrities • Other things to consider • Will be a problem if your name is difficult to spell • Do you use a nickname? • Buy it just to have it • As a resume site • Link for social media accounts • Gives you credibility Personal branding 1
- 14. © 1994-2023 Telehealth.org, LLC All rights reserved. Types of Branding 14 • Good for experts, celebrities • Might also use 2-3 keywords (onlinemarketing.com) • Other things to consider • Helps people an idea of your focus, without needing to look at content Generic/descriptive branding (telehealth.org) 2
- 15. © 1994-2023 Telehealth.org, LLC All rights reserved. Types of Branding 15 • Uses metaphors and analogies that suggest • Blackcoffee.com - suggests hard working • Groupon.com - suggests group discounts • Other things to consider • Websites no longer need to have keywords in them Suggestive Branding 3
- 16. © 1994-2023 Telehealth.org, LLC All rights reserved. Types of Branding 16 • No meaning • Apple.com • Shell.com Arbitrary Branding 4 • Other things to consider • There’s no hint as to what it is about • May require a large marketing budget
- 17. © 1994-2023 Telehealth.org, LLC All rights reserved. Types of Branding 17 • Jeff Goins (goinswriter.com) • Nomadic Matt’s Travel Site https://www.nomadicmatt.com/ • Other things to consider • Can be easy to remember • Need to keep it professional Hybrid branding 5 – take a name and add a meaningful word
- 18. © 1994-2023 Telehealth.org, LLC All rights reserved. 18 Domain considerations Look for • Easy to spell • Easy to say • Looks ok in a logo • Avoid vulgarity • Make it distinct and unique • Short (10-20 letters) Avoid • Numbers • Hyphenation • Extensions beyond the .com • Expensive extensions • Confusing • Long • Filler words
- 19. © 1994-2023 Telehealth.org, LLC All rights reserved. 19 • Use a thesaurus • Go to domain name registries, like GoDaddy.com to look up domains • Maintain your professionalism • We all must work to uphold the professionalism of our disciplines and not diminish it by presenting ourselves in unethical ways Domain considerations
- 20. © 1994-2023 Telehealth.org, LLC All rights reserved. 20 Domain considerations • Maintain your professionalism • Upholding the professionalism of our disciplines • Avoid titles like “telehealth for idiots” or “telehealth for dummies”
- 21. © 1994-2023 Telehealth.org, LLC All rights reserved. 21 What size font, color, and layout are the most successful for behavioral and mental health clients and patients?
- 23. © 1994-2023 Telehealth.org, LLC All rights reserved. •3 23 Size, Font & Layout • Best to use 10 or 12 point font • Consider Ariel or Myriad Pro font • Most consumer-oriented sites are blue and white, with an occasional pop of yellow, red or orange
- 24. © 1994-2023 Telehealth.org, LLC All rights reserved. •3 24 Size, Font & Layout This is Times Roman font in a 10 point size. This is Times Roman font in a 12 point size. This is Arial font in a 10 point size. This is Arial font in a 12 point size. This is Myriad Pro font in a 10 point size. This is Myriad Pro font in a 12 point size.
- 29. © 1994-2023 Telehealth.org, LLC All rights reserved. 29 How do you choose a content management system that will make it easy and fun for you to create new pages and publish them immediately?
- 30. © 1994-2023 Telehealth.org, LLC All rights reserved. Wordpress & Blogger 30 • Easy to use WYSYWG • Free • Can buy “themes” • Have them installed by a reputable company who understands your limits • Use a service such as manageWP.com for managing multiple blog sites • Use elegantthemes.com, GoDaddy or Wix.com for web-related themes and services
- 31. © 1994-2023 Telehealth.org, LLC All rights reserved. 31 How do you profit financially from a website or blog?
- 35. © 1994-2023 Telehealth.org, LLC All rights reserved. 35 A simple formula for social media success
- 39. © 1994-2023 Telehealth.org, LLC All rights reserved. 39 It all starts with a blog on our website
- 40. © 1994-2023 Telehealth.org, LLC All rights reserved. 40 Latest Teletherapy, Telemedicine & Telehealth News - Telehealth.org Blog
- 47. © 1994-2023 Telehealth.org, LLC All rights reserved. 47 Create a Video of a Talk, Discussion or Demo of Your Service
- 49. © 1994-2023 Telehealth.org, LLC All rights reserved. Develop an Email Newsletter 49 • Frequency is not as important as regularity • Compilation newsletters are much easier than writing original content
- 51. © 1994-2023 Telehealth.org, LLC All rights reserved. 51 Newsletter Dissemination Email Newsletter • AWeber • Constant Contract • PHPList • Mailchimp Where to Promote • Have opt-in box on your website • Upper right corner • Use popup • Promote in other social media Give away a free report or “white paper”
- 56. © 1994-2023 Telehealth.org, LLC All rights reserved. 56 How to write a press release
- 57. © 1994-2023 Telehealth.org, LLC All rights reserved. 57 Social Media Process Review • Blog Search engines • LinkedIn • Newsletter • Facebook • Twitter • YouTube • Pinterest • Instagram • Press Releases