Introduction To Videogame Industry

Marlin Sugama
Marlin SugamaProduct Manager at KMK Online à PT. Kreatif Media Karya
INTRODUCTION TO GAME DEVELOPMENT INDUSTRY,[object Object]
Who Am I?,[object Object],Marlin SUGAMA,[object Object],Co-Founder/ Producer,[object Object],Main Studios,[object Object],Game and Animation Developers,[object Object]
What is a game developer ?,[object Object],Software development,[object Object],+,[object Object],Entertainment,[object Object],Hardware Manufacturers,[object Object],Gamers,[object Object],Publishers,[object Object],Distributors,[object Object],Developer,[object Object]
Introduction To Videogame Industry
Main Studios Productions,[object Object]
Main Studios Trailer,[object Object]
How do we make our money?,[object Object],Hardware Manufacturers,[object Object],Gamers,[object Object],Publishers,[object Object],Distributors,[object Object],Developer,[object Object],WORLD OF WARCRAFT® SUBSCRIBER BASE REACHES 11.5 MILLION WORLDWIDEWrath of the Lich King™ expansion fuels growth with record first-month sales of more than 4 million,[object Object]
How did it get so big?,[object Object]
Background,[object Object],Domination of  Coin-Operated Arcade Games,[object Object],Console Era,[object Object],Installed Game,[object Object],Multiplayer Online Games,[object Object],Mobile Games,[object Object],Era of Videogames Industry,[object Object]
Business,[object Object],Hardware Manufacturers,[object Object],Publishers,[object Object],Market,[object Object],Developer,[object Object]
Hardware Manufacturers,[object Object],Arcade,[object Object],Console,[object Object],Handheld,[object Object]
Seven Generations of Consoles,[object Object],1,[object Object],2,[object Object],3,[object Object],4,[object Object],5,[object Object],6,[object Object],7,[object Object]
Business ,[object Object],Hardware Manufacturers,[object Object],Publishers,[object Object],Market,[object Object],Developer,[object Object]
Developers,[object Object],Cotage,[object Object],Studio,[object Object],Full Game,[object Object],Developers,[object Object],Outsourcing,[object Object],Contractor,[object Object],Original,[object Object],Licensed,[object Object],Conversion,[object Object]
Games,[object Object],Casual,[object Object],MMORPG,[object Object],Advergaming,[object Object],FPS,[object Object],Serious,[object Object],Puzzle,[object Object],Sport,[object Object],Side Scrolling,[object Object],Racing,[object Object],Action,[object Object],Mods,[object Object],Edugame,[object Object],Simulations,[object Object]
Business ,[object Object],Hardware Manufacturers,[object Object],Publishers,[object Object],Market,[object Object],Developer,[object Object]
Publishers,[object Object],[object Object]
Physical creation of the game (pressing discs)
Packaging
Press and analyst relations,[object Object]
Game Events,[object Object]
Publishers,[object Object],Started in 2002 by BolehNet with Nexia Online,[object Object],Grew in 2003 by Lyto with Ragnarok Online,[object Object],All publishers imported online games, mostly Korean Online Games,[object Object],All publishers located in Jakarta,[object Object]
Online Game Publishers,[object Object]
Game Developers,[object Object],[object Object]
Now there are 19 studios registered unofficially under IGDA Indonesia
Wide variety of videogame developers
Full game development and third-party outsourcing
Developing from multiplayer online game, web based casual games, Xbox games, to niche arcade games
Vary from 2 – 50 people/ studio,[object Object]
How to Start?,[object Object],Game developer related major,[object Object],Build skillbased on industry needs (local and international),[object Object],Art,[object Object],Tech,[object Object],Biz,[object Object],Attitude,[object Object],Skill,[object Object],Knowledge,[object Object],COACHING,[object Object],COMPETITION,[object Object]
Game Developer Competitions,[object Object],Indonesia ICT Awards ,[object Object],ITB Digital Media Festival,[object Object],geMasTIK (Pagelaran Mahasiswa Nasional Bidang TIK),[object Object]
Business ,[object Object],Hardware Manufacturers,[object Object],Publishers,[object Object],Market,[object Object],Developer,[object Object]
General Facts,[object Object],Computer and Video Game Industry Tops $22 Billion in 2008 ,[object Object],Games revenue beats Music and DVD’s in 2008,[object Object],…In 2007 music sales were overtaken and in 2008 games had a share of 38% of all entertainment sales, putting it in first place in the category, beating music and DVD sales.,[object Object],China's online game market reaped sales revenue of RMB 18.38 billion in 2008, representing an increment of 76.6% from a year earlier, according to a latest industry report.,[object Object],Analyst: U.S. Game Market To Reach $20 Billion In 2009by Eric Caoili,[object Object],Gameloft Revenues Up Following 2 Million iPhone Game Downloads,[object Object]
source: Entertainment Software Association, www.theesa.org,[object Object]
Console and Handheld Worldwide Revenue 2008,[object Object],source: www.vgchartz.org,[object Object]
Goofy games gets most of the hype and make a lot of money,[object Object],source: Business Week, November 2nd, 2009. Pg 45,[object Object]
Videogame and Advertising,[object Object],1 billion,[object Object],Expected market, in dollar for in-game advertising by 2010, according to Nielsen Media Research,[object Object],1983,[object Object],The year Anheuser-Busch, Inc. First included advertising in Bally Midway game Tapper. ,[object Object],30 billion,[object Object],The amount of hours American men between 18 to 34 years of age, a key demographic for marketers, spent last year playing computer games,[object Object],source: Entertainment Software Association, www.theesa.org,[object Object]
Videogames for Sports,[object Object]
Videogames for Seniors,[object Object]
Introduction To Videogame Industry
Videogames for Music,[object Object]
Games for Medical Therapy,[object Object],source: Nintendo Fun Center , http://www.nintendo.com/corp/starlight.jsp,[object Object]
Games for Medical Therapy,[object Object],source: Nintendo Fun Center , http://www.nintendo.com/corp/starlight.jsp,[object Object]
Handheld,[object Object]
Mobile Phone as the New Videogame Hardware,[object Object]
Introduction To Videogame Industry
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