Who Should Attend: Anyone who is new to professional selling and looking for the tools, techniques and advantages that will get them off to a faster start in their sales career. Those who wish to better understand themselves and be able to leverage that knowledge in order to produce better results from their efforts. Participants who wish to learn ideas and methods for being more effective at reading prospects and customers. Anyone who understands the necessity to adjust their style, pace and delivery to better address the needs of the prospect. Those interested in learning how to pick up on the key indicators that will tip them off to the type of individual they are attempting to sell to. People who work in a selling environment that places them in front of a wide variety of personality types and want to better understand the subject. Sales people who want to better serve their customers by being more intuitive to their needs, wants and desires.