Personal Information
Entreprise/Lieu de travail
London, United Kingdom United Kingdom
Profession
Founder & CEO Meaning.Global
Secteur d’activité
Consulting / Advisory
Site Web
www.meaning.global
À propos
Dr. Martina Olbert is the world’s leading expert on meaning and cultural relevance, and a visionary thinker redefining the future of luxury.
She is a brand advisor, cultural strategist, social scientist and semiotician reconnecting brands and businesses with meaning and human essence to create new value and relevance in the ever-changing world today.
Martina is the Founder and CEO of Meaning.Global, a global strategic intelligence consultancy helping clients navigate the shifting streams of culture and understand how the evolving symbolic meanings in our world today impact brand and business value.
Mots-clés
semiotics
brand meaning
brand value
meaning
marketing
culture
organisational culture
brand equity
meaningful brands
brand strategy
martina olbertova
cultural relevance
brand management
brands
semiotika
market research
gap of meaning
management
organisations
strategy
meaning architecture
brand growth
cultural relevancy
pop média
branding
cultural value
marketing semiotics
brand curation
brand curator
context
brand context
advertising
valuation
purpose
meaningful growth
future of brands
future
cultural irrelevance
brand purpose
brand leadership
social change
culture change
social impact
trust
gillette
narrative
meaning measurement
humanisation
d&i
management consulting
business strategy
creativity
talent management
leadership
internal politics
hr
internal management
inclusion
diversity
brand localisation
business efficiency
marketing efficiency
matrix of human behaviour
choice architecture
behavioural science
organisational architecture
brand marketing
brand alignment
brand communication
symbolic relevance
marketing industry
brand cultures
fragmentation
symbolic value
scaling sense
cultural friction
semiotic manual
holistic brands
global brands in 2017
local relevancy
global brands
value creation
end of global brands
purchase behaviour
post-truth
post-factual age
authenticity
end of global planning
in-store
mental networks
behaviour
effectiveness
sense
roi increase
retail innovation
human mind
brand communications
strategie
retail inovace
lidská mysl
účinnost
význam
konzistence
nárůst roi
mentální asociace
brand komunikace
in-store komunikace
cultural branding
brand insight
creative execution
brand governance
future of marketing
destination brand
jersey
national brand
retail experience
cultural strategy
national branding
destination branding
brand experience
brand semiotics
brand direction
fashion
cultural research
creative fashion marketing
methodology
marketing research
information studies
consumers
brand universe
people
reality
sign
mythology
market
signage
signifier
ideology
text
cultural signs
customers
signified
brand mentoring
brand universum
forum media 2013
market research industry
future of research
research integration
martina olbertova consultancy
dotsconnector
popular myths in research
research myths
research in transition
integrating research in marketing
demythicizing research
global market advertising branding
relationship marketing
marketing 3.0.
marketing 2.0.
consumer communities
localization
coca-cola
global insight
local insight
crowdsourcing
collaboration
active consumers
co-creation
kofola
experiential marketing
globalization
prosumers
czech market
b2c insight
glocalization
Tout plus
Présentations
(16)J’aime
(46)The Epidemiology of Innovation
Tim Stock
•
il y a 7 ans
Why Growth Hacking is the Next Big Thing for Marketing
Ana Andjelic
•
il y a 8 ans
What makes a Grand Prix winner?
Canvas8
•
il y a 9 ans
With love to the uncanny semiofest 2015
semioticsMAP
•
il y a 8 ans
Who Are The Millennials?
Backbone Media
•
il y a 11 ans
Meet Generation Z: Forget Everything You Learned About Millennials
sparks & honey
•
il y a 9 ans
The Dictionary of Brand by Marty Neumeier
Liquid Agency
•
il y a 10 ans
5 Paradoxical Consumer Trends
Joeri Van den Bergh
•
il y a 9 ans
Brand Sense And Sensitive 2013 Brand In Trend
Dimitar Trendafilov, PhD
•
il y a 10 ans
Service Design Course: Intro (VIKMB32)
AdamHazdra
•
il y a 10 ans
Systematizing metaphors
Barbara Konat
•
il y a 13 ans
A COMPLETE GUIDE TO COMMERCIAL SEMIOTICS: How To Use Semiotics In Marketing To Unlock Hidden Potential Of Your Brand.
Dr. Martina Olbert
•
il y a 10 ans
3 Reasons Your Presentation Fails! #PresentationTips
Nadine Hanafi
•
il y a 10 ans
12 Irresistible Headlines From The World’s Best Selling Magazines! #ContentMktg
Nadine Hanafi
•
il y a 10 ans
20 Quotes to Inspire The Doer In You! #MotivationMonday
Nadine Hanafi
•
il y a 10 ans
Content, Context and Chaos - Robert Rose
Business Marketing Association Phoenix
•
il y a 10 ans
How to build a psychological immune system
Jay Dixit
•
il y a 10 ans
trendwatching.com's 5 UNMISSABLE ASIAN CONSUMER TRENDS F0R 2014
TrendWatching
•
il y a 10 ans
Imagery in the Commercial World - A short history of an ever-evolving, exciting and controversial relationship
Konstantinos Kontinos
•
il y a 10 ans
The Future of DIY Fashion
Rebecca Low
•
il y a 10 ans
Future of manufacturing: a new era of opportunity and challenge for the UK - project report
bis_foresight
•
il y a 10 ans
The Face of Google in 2014
Peter "Dr. Pete" Meyers
•
il y a 10 ans
Demo-driven innovation teaser
Tudor Girba
•
il y a 10 ans
BRAND: The 7 New Rules of the Social Era (Graham Brown mobileYouth)
Graham Brown
•
il y a 10 ans
Keboola – big data prezentace
Lumír Kajnar
•
il y a 10 ans
Forum Media 2013 - Fanzoom
Perfect Crowd
•
il y a 10 ans
DEMYTHICIZING RESEARCH! Research in Transition: Future Favors Integration.
Dr. Martina Olbert
•
il y a 10 ans
Retail is a lot like dating.
Liquid Agency
•
il y a 10 ans
The Brand Gap
coolstuff
•
il y a 17 ans
The Other C Word: What makes great content marketing great
Velocity Partners
•
il y a 10 ans
Personal Information
Entreprise/Lieu de travail
London, United Kingdom United Kingdom
Profession
Founder & CEO Meaning.Global
Secteur d’activité
Consulting / Advisory
Site Web
www.meaning.global
À propos
Dr. Martina Olbert is the world’s leading expert on meaning and cultural relevance, and a visionary thinker redefining the future of luxury.
She is a brand advisor, cultural strategist, social scientist and semiotician reconnecting brands and businesses with meaning and human essence to create new value and relevance in the ever-changing world today.
Martina is the Founder and CEO of Meaning.Global, a global strategic intelligence consultancy helping clients navigate the shifting streams of culture and understand how the evolving symbolic meanings in our world today impact brand and business value.
Mots-clés
semiotics
brand meaning
brand value
meaning
marketing
culture
organisational culture
brand equity
meaningful brands
brand strategy
martina olbertova
cultural relevance
brand management
brands
semiotika
market research
gap of meaning
management
organisations
strategy
meaning architecture
brand growth
cultural relevancy
pop média
branding
cultural value
marketing semiotics
brand curation
brand curator
context
brand context
advertising
valuation
purpose
meaningful growth
future of brands
future
cultural irrelevance
brand purpose
brand leadership
social change
culture change
social impact
trust
gillette
narrative
meaning measurement
humanisation
d&i
management consulting
business strategy
creativity
talent management
leadership
internal politics
hr
internal management
inclusion
diversity
brand localisation
business efficiency
marketing efficiency
matrix of human behaviour
choice architecture
behavioural science
organisational architecture
brand marketing
brand alignment
brand communication
symbolic relevance
marketing industry
brand cultures
fragmentation
symbolic value
scaling sense
cultural friction
semiotic manual
holistic brands
global brands in 2017
local relevancy
global brands
value creation
end of global brands
purchase behaviour
post-truth
post-factual age
authenticity
end of global planning
in-store
mental networks
behaviour
effectiveness
sense
roi increase
retail innovation
human mind
brand communications
strategie
retail inovace
lidská mysl
účinnost
význam
konzistence
nárůst roi
mentální asociace
brand komunikace
in-store komunikace
cultural branding
brand insight
creative execution
brand governance
future of marketing
destination brand
jersey
national brand
retail experience
cultural strategy
national branding
destination branding
brand experience
brand semiotics
brand direction
fashion
cultural research
creative fashion marketing
methodology
marketing research
information studies
consumers
brand universe
people
reality
sign
mythology
market
signage
signifier
ideology
text
cultural signs
customers
signified
brand mentoring
brand universum
forum media 2013
market research industry
future of research
research integration
martina olbertova consultancy
dotsconnector
popular myths in research
research myths
research in transition
integrating research in marketing
demythicizing research
global market advertising branding
relationship marketing
marketing 3.0.
marketing 2.0.
consumer communities
localization
coca-cola
global insight
local insight
crowdsourcing
collaboration
active consumers
co-creation
kofola
experiential marketing
globalization
prosumers
czech market
b2c insight
glocalization
Tout plus