3D printing can take its share from Photo/memories/souvenirs and Celebration Market soon. Presentation from Christoph, Oskar, Georgi and Patrik

1. 2014 Innovation Management Class
lectured by Martin Chyla
Ideas2Print
3D-Printing by Christoph, Oskar, Georgi, Patrick

2. How to get your 3D model? – Idea/ Whish
• Need for a special souvenir

3. How to get your 3D model? –Taking Picture +
Upload
• Taking the picture and upload & purchase it mobile or via homepage.

4. How to get your 3D model? – Processing,
Shipping
• Getting the pictures on our server
• Automatic processing into 3D-Model
• 3D-Print
• Shipping to the Customer

5. Examples

6. How to get your 3-D model? – Google
• Google for special memories  Ideas2Print
Ideas2Print – 3D Bust
Ideas2Print

7. Who we are…
Oskar: Creative & Product Manager
Christoph: App Development & Printers
Georgi: Customer Relations & Logistics
Patrick: Business Development & Financials
 Our Goal: Transforming people’s imaginings in touchable souvenirs

8. Who we are…
 The Link between the average person & the technology of 3D Printing
 Easiest and fastest way printing an individual 3D model
 Creating an unique personalized memory
 Available from anywhere & anytime
 Implementation via Apps & webpage

9. Ideal Customer
• Germans between 15-75 years
• Seeking for special and individual gifts & souvenirs
• Affinity with apps and the internet
• Willing to pay more for something personalized

10. Market volume
12%
10%
23%
8% 6%
33%
8%
Types of gifts
Photo/ Optics
Textile Accessoires
Wellness/ Cosmetics
Celebrations items
Dekoration
Office-Accessoires
Living Accessoires
• Germany: market for
presents (10,4 bn€)
• Growing market (5-7%)
• Intended market share in
these groups 0,5-1,5 %
• Approx. 100 M € per year
in gift industry
IFH Retail Consultants

11. Business Model
Expenses:
• Var. Production costs:
• 20,-€ per standard bust /
25,- € souvenir
• University printer: 7€/h
• 3D Printer: 2800,-€
• Software: 2,500,-€
Receipts
Final product:
• Price: starting from 39,99€ per
standard bust / souvenir
• End 2015: 1000 busts, 350 souvenirs
• Decrease in costs per goods sold by
20-30% in 2 years
• Selling 24/7

12. Project Plan
Prototyping
Launch
Homepage
Q4
2014
Q1
Initial
Investment
50 k€
Launch
Mobile App
100 Paying
Customers
5 k€ turnover
Enter B2B
Market
Buying 3D-Printer
Buying 3D-Printer
Q2 Q3 Q4 Q1 Q2 Q3 Q4
2015 2016
PayingTest
Customers
4.500 paying
customers
35 k€ turnover

13. We are by far the easiest-to-use and fastest way
to get you your individual 3D bust or souvenir.
We are Ideas2Print

14. Appendix

15. Channel to Customer
• Social Media: Facebook, Twitter, LinkedIn, Pinterest
• Network adds, Blogging
• Sending special offer and discounts to keep customers buying.

16. Dream Customer
Private Person:
• Using mobile apps
• Mobile and online purchaser
• Looking for individual gifts
Later B2B:
• Individual business client gifts
• Individual Prototyping (Companies, Students)

17. Technology
• Additive manufactoring
• Digital fabrication (CAD, Slicing,.STL/.AMF data file) / 3D Scanner
• Powder bed and inkjet head 3D printing / Selective laser sintering or melting
• Materials: ceramics, metals, plastics, synthetic resins
• Mobile apps

18. USP/ Outlook
• Unique combination of 3D Printer and Software for printing individual gifts
• Replica
• Prototypes:
• Architecture
• Engeneering
• B2B Market:
• individual gifts for partners
• Advertisement for POS (statues, busts etc.)