Facts & figures about UK mobile commerce states in 2013

1. 1
M-Commerce is coming!

2. 2
Mobile consumption worlwide is already
massive and still growing

3. 3
Sales of mobile devices is still at an early stage…

4. 4
… and people already spend more time
on Mobile app than on the web!

5. 5
UK population embrace largely mobile

6. 6
3 out of 5 brits have a smartphone
(source EdigitalResearch, January 2013)
30% of internet traffic comes from mobile device
(source Mobify)

7. 7
They use smartphone everywhere…
Source: Google, 2012

8. 8
Smartphone is mainly use during the day, and Tablet from the evening
… and they use a mobile device all day long

9. 9
So what about m-commerce?

10. 10
Well, people do buy on mobile

11. 11
Source: ONS, Dec 2012, comScore MobiLens UK, Oct 2012, IBM Institute for Business Value, 2012, GroupMNext Aug 2012
M-commerce represents already 20% of e-commerce sales
An item is purchased every second on eBay via a mobile device

12. 12
And UK M-commerce is growing fast

13. 13
In the UK, M-commerce grew by 55% in 2012
(source Ofcom Dec 2012)
1 out of 4 Brits shopped online using their
smartphone (source: Econsultancy)

14. 14
They are now buying almost everything
via mobile

15. 15
mCommerce is following the same trend that we saw with eCommerce a decade
ago. People start buying small items (ticket, DVDs) before gaining confidence in
the channel purchasing more essential items such as food and clothing.
(source EdigitalResearch, January 2013)

16. 16
Tablet leads the way of mobile shopping…

17. 17
69% of tablet owners make a purchase on their device every month.
(source: study by InMobi and Mobext 2012)
In 2012, 56% of M-commerce revenue
came from Tablets

18. 18
… but smartphone is following and growing

19. 19
34% of smartphone owner have made
a purchase through their mobile
(source EdigitalResearch, January 2013)

20. 20
UK population visits more and more online
retailers on mobile

21. 21
UK has the biggest online retail audience
on smartphone in EU5

22. 22
And they are spending a lot of time on
Retailer’s App

23. 23
mCommerce App see a big growth in 2012 2x more than the
average growth for all Apps

24. 24
“ Apps have grown up. The list shows that consumers
are now seeking apps which help them with real-world
tasks, not just fun gimmicks and games.”
(Nielsen MD for digital in Europe David Gosen)

25. 25
That’s what they do, they use apps even
in-store to help them on their buying

26. 26
73% of smartphone users use their smartphone while out shopping
(econsultancy study January 2013)

27. 27
Which can help driving sales in-store too!

28. 28
Tradedoubler survey of 2000 smartphone owners found that:
41% say they use their smartphone in-store at least
half the time they are out shopping
When they do a search about a product, 38% of them
went to complete a purchase in store

29. 29
So M-commerce revolution is on his way

30. 30
Do retailers follow the trend?

31. 31
They are investing on it right now!

32. 32
 A study made by Episerve in 2012 analyze the mobile
presence of top 30 online retailers’ websites in the UK. In
2011 they did the same study on Top 10 online retailers’
websites
 They give a % according to how work the different mobile
interface (websites, app)
 It shows that:
 There is an overall improvement vs 2011 while the study is on a larger panel
 Improvement on number of mobile optimized website
 Still a room for improvement on App

33. 33
Within Top 30 online retailers, a large proportion
has a mobile presence on all devices

34. 34
and they is still a room to grow

35. 35
13 out of Top 30 online retailers are below the sector average and some do
not have any kind of app

36. 36
So get your website optimized for mobile,

37. 37
do your App for tablet and smartphone,

38. 38
And don’t forget to optimize also your emailing

39. 39
Because M-commerce is coming!

40. 40
Martin CLAMART
Head of International Business Development
mclamart@ad4screen.com
+33 6 48 03 79 95
Guillaume DAX
Head of UK Business Development
gdax@ad4screen.co.uk
Contact
www.ad4screen.com
@Ad4Screen
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