Social media barometer 2012

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Martin Waxman

Technology Business

Barometer
1. Generation gap – 35 is the new dividing line
2. You’ve been pinned – interest-based versus social-
based communities
3. Search me – social search…is it the end of
serendipity?
4. Are we there yet – mobile means our world…to go
5. New media companies– we’re the programmers
but we don’t get paid
6. Digital first – media’s adapting. PR can no longer
sit idly by…

Contact: Martin Waxman
martinwaxman@gmail.com
Blog: myPALETTE
Twitter: @martinwaxman
Inside PR

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