Marketing Program Report and Update on AOS in Mobile Marketing and Social Media
1. Marketing Program
Report / Update on
AOS in Mobile
Marketing and Social
Media
School of Business and Management
Department of Marketing and ManagementDr. Mary Beth McCabe
Lead Faculty, Marketing
National University
mmccabe@nu.edu
858 488-2867
7. Program Description
5 courses
Mobile Marketing
2 courses
Social Media
2 courses
Capstone: Create a Mobile/Social Marketing Plan for a
real company
All online courses for now
No pre-requisites
8. Course Details
Mobile Marketing:
Strategy of developing
advertising, applications,
websites
Consumer interaction with
devices + laws, ethics for
business
Cases in Mobile
Marketing
QR codes, Location-
based, privacy, spam
Social Media:
Practical business
applications for using
Listening to customers and
customer service
Global social media
Integrating with offline
marketing
Practice using Social
Media, Linkedin, Facebook,
Snapchat, Instagram
9. Jobs : All organizations
seeking marketing skills
Social Media Integration Producer
Social Media Marketing Manager
Community Manager
Social Media Consultant
Mobile Marketing
Sales
Customer Service
CRM Specialist
Analysts
Entrepreneurs
11. Jobs available example:
Provide budget and
other details
Post your gig and artists
come to you
Chat, listen, and check
reviews
Confirm the gig with a
tap
‘Post a Gig’ Revolutionizes the Process of Booking Live Music
18. Other schools with similar
programs (we were ahead)
San Diego State University Extension
Southern New Hampshire University (MBA in Social
Media)
USC, Masters in Digital Social Media
Univ. of Colorado, Denver
University of San Francisco Extension
UC Irvine, UCLA and Berkeley Extensions
Rutgers University Extension (Mini-MBA in Mobile)
Full Sail University
Cornell University Extension