For presentation to the NU Advisors on Aug 11, 2016

1. Marketing Program
Report / Update on
AOS in Mobile
Marketing and Social
Media
School of Business and Management
Department of Marketing and ManagementDr. Mary Beth McCabe
Lead Faculty, Marketing
National University
mmccabe@nu.edu
858 488-2867

2. Where are our NU Graduates
now?

6. Why NU?

7. Program Description
 5 courses
 Mobile Marketing
 2 courses
 Social Media
 2 courses
 Capstone: Create a Mobile/Social Marketing Plan for a
real company
 All online courses for now
 No pre-requisites

8. Course Details
 Mobile Marketing:
 Strategy of developing
advertising, applications,
websites
 Consumer interaction with
devices + laws, ethics for
business
 Cases in Mobile
Marketing
 QR codes, Location-
based, privacy, spam
 Social Media:
 Practical business
applications for using
 Listening to customers and
customer service
 Global social media
 Integrating with offline
marketing
 Practice using Social
Media, Linkedin, Facebook,
Snapchat, Instagram

9. Jobs : All organizations
seeking marketing skills
 Social Media Integration Producer
 Social Media Marketing Manager
 Community Manager
 Social Media Consultant
 Mobile Marketing
 Sales
 Customer Service
 CRM Specialist
 Analysts
 Entrepreneurs

11. Jobs available example:
 Provide budget and
other details
 Post your gig and artists
come to you
 Chat, listen, and check
reviews
 Confirm the gig with a
tap
‘Post a Gig’ Revolutionizes the Process of Booking Live Music

13. Sample jobs on Linkedin

14. Job board for the American Marketing Association

16. Students learn Social Media
Facebook (easiest)
Linkedin(most professional)
Twitter(real time)
Blogs(more depth)
YouTube (#2 search engine)
Yelp! (reputation management)
Instagram (photos)
SnapChat (videos)

17. Website/Blog for our program…MobileMarketingSocialMedia.com

18. Other schools with similar
programs (we were ahead)
 San Diego State University Extension
 Southern New Hampshire University (MBA in Social
Media)
 USC, Masters in Digital Social Media
 Univ. of Colorado, Denver
 University of San Francisco Extension
 UC Irvine, UCLA and Berkeley Extensions
 Rutgers University Extension (Mini-MBA in Mobile)
 Full Sail University
 Cornell University Extension

19. Pokemon Go is Mobile Marketing and
Social Media