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Marketing Program
Report / Update on
AOS in Mobile
Marketing and Social
Media
School of Business and Management
Department of Marketing and ManagementDr. Mary Beth McCabe
Lead Faculty, Marketing
National University
mmccabe@nu.edu
858 488-2867
Where are our NU Graduates
now?
Marketing Program Report and Update on AOS in Mobile Marketing and Social Media
Marketing Program Report and Update on AOS in Mobile Marketing and Social Media
Marketing Program Report and Update on AOS in Mobile Marketing and Social Media
Why NU?
Program Description
 5 courses
 Mobile Marketing
 2 courses
 Social Media
 2 courses
 Capstone: Create a Mobile/Social Marketing Plan for a
real company
 All online courses for now
 No pre-requisites
Course Details
 Mobile Marketing:
 Strategy of developing
advertising, applications,
websites
 Consumer interaction with
devices + laws, ethics for
business
 Cases in Mobile
Marketing
 QR codes, Location-
based, privacy, spam
 Social Media:
 Practical business
applications for using
 Listening to customers and
customer service
 Global social media
 Integrating with offline
marketing
 Practice using Social
Media, Linkedin, Facebook,
Snapchat, Instagram
Jobs : All organizations
seeking marketing skills
 Social Media Integration Producer
 Social Media Marketing Manager
 Community Manager
 Social Media Consultant
 Mobile Marketing
 Sales
 Customer Service
 CRM Specialist
 Analysts
 Entrepreneurs
Marketing Program Report and Update on AOS in Mobile Marketing and Social Media
Jobs available example:
 Provide budget and
other details
 Post your gig and artists
come to you
 Chat, listen, and check
reviews
 Confirm the gig with a
tap
‘Post a Gig’ Revolutionizes the Process of Booking Live Music
Marketing Program Report and Update on AOS in Mobile Marketing and Social Media
Sample jobs on Linkedin
Job board for the American Marketing Association
Marketing Program Report and Update on AOS in Mobile Marketing and Social Media
Students learn Social Media
Facebook (easiest)
Linkedin(most professional)
Twitter(real time)
Blogs(more depth)
YouTube (#2 search engine)
Yelp! (reputation management)
Instagram (photos)
SnapChat (videos)
Website/Blog for our program…MobileMarketingSocialMedia.com
Other schools with similar
programs (we were ahead)
 San Diego State University Extension
 Southern New Hampshire University (MBA in Social
Media)
 USC, Masters in Digital Social Media
 Univ. of Colorado, Denver
 University of San Francisco Extension
 UC Irvine, UCLA and Berkeley Extensions
 Rutgers University Extension (Mini-MBA in Mobile)
 Full Sail University
 Cornell University Extension
Pokemon Go is Mobile Marketing and
Social Media
Marketing Program Report and Update on AOS in Mobile Marketing and Social Media

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Marketing Program Report and Update on AOS in Mobile Marketing and Social Media

  • 1. Marketing Program Report / Update on AOS in Mobile Marketing and Social Media School of Business and Management Department of Marketing and ManagementDr. Mary Beth McCabe Lead Faculty, Marketing National University mmccabe@nu.edu 858 488-2867
  • 2. Where are our NU Graduates now?
  • 7. Program Description  5 courses  Mobile Marketing  2 courses  Social Media  2 courses  Capstone: Create a Mobile/Social Marketing Plan for a real company  All online courses for now  No pre-requisites
  • 8. Course Details  Mobile Marketing:  Strategy of developing advertising, applications, websites  Consumer interaction with devices + laws, ethics for business  Cases in Mobile Marketing  QR codes, Location- based, privacy, spam  Social Media:  Practical business applications for using  Listening to customers and customer service  Global social media  Integrating with offline marketing  Practice using Social Media, Linkedin, Facebook, Snapchat, Instagram
  • 9. Jobs : All organizations seeking marketing skills  Social Media Integration Producer  Social Media Marketing Manager  Community Manager  Social Media Consultant  Mobile Marketing  Sales  Customer Service  CRM Specialist  Analysts  Entrepreneurs
  • 11. Jobs available example:  Provide budget and other details  Post your gig and artists come to you  Chat, listen, and check reviews  Confirm the gig with a tap ‘Post a Gig’ Revolutionizes the Process of Booking Live Music
  • 13. Sample jobs on Linkedin
  • 14. Job board for the American Marketing Association
  • 16. Students learn Social Media Facebook (easiest) Linkedin(most professional) Twitter(real time) Blogs(more depth) YouTube (#2 search engine) Yelp! (reputation management) Instagram (photos) SnapChat (videos)
  • 17. Website/Blog for our program…MobileMarketingSocialMedia.com
  • 18. Other schools with similar programs (we were ahead)  San Diego State University Extension  Southern New Hampshire University (MBA in Social Media)  USC, Masters in Digital Social Media  Univ. of Colorado, Denver  University of San Francisco Extension  UC Irvine, UCLA and Berkeley Extensions  Rutgers University Extension (Mini-MBA in Mobile)  Full Sail University  Cornell University Extension
  • 19. Pokemon Go is Mobile Marketing and Social Media