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Building & Leveraging Life Science Networks

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Mary Canady
Mary Canady
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Building & Leveraging Life Science Networks Mary Canady, Comprendia LLC mcanady@comprendia.com
Building & Leveraging Life Science Networks •Provide value to build network •New tools make it easier © Comprendia, LLC CONFIDENTIAL 2
Build Network & Leverage Tools Provide Build Leverage Value Network ? SDBN •Leads ? •Sales •Information Website •Growth ? Social Media © Comprendia, LLC CONFIDENTIAL 3
Build Network: SDBN •Website: Learn about region & opportunities •News: who has $ to spend? •Directory of 400+ companies •New jobs posted daily •Sign up for email updates •Monthly Events •Volunteer •Attend •Sponsor •Connect •LinkedIn group: 6000+ members •Search & contact (see howto Video) •Post news •Follow also on Facebook & Twitter Value: Participate! © Comprendia, LLC CONFIDENTIAL 4
Build Using •An engaging website creates a network of potential customers •Powerful lead generation •Large budget? Not so much •Time, planning required •Examples •Newsletter •Webinars •Blog Value: Inform! © Comprendia, LLC CONFIDENTIAL 5
Website: Webinars •Think 'How To', not capabilities •Pick topics which highlight your expertise •Get questions and feedback from viewers •Modern software makes it easier, cheaper •Fantastic lead generation •30-fold increase for our client •Engagement 'machine' © Comprendia, LLC CONFIDENTIAL 6
Website: Blog •Create an area for informal discussions •Journal club •Tips and Tricks •Industry news •FAQs •Product news •Engage with customers •Search Engine Optimization •Check out the Accelrys or Promega Blog for an example © Comprendia, LLC CONFIDENTIAL 7
Social Media Networks •Build networks of potential clients •Facebook, Twitter, LinkedI n •Inexpensive, fast •Engage with existing customers •Find new leads •Get feedback Value: Engage! © Comprendia, LLC CONFIDENTIAL 8
Social Media: • Your Profile=Resume – See our LinkedIn Tips • Build personal network & join groups • Post useful status updates • Search for leads • Start your own group – See list of good groups on link above © Comprendia, LLC CONFIDENTIAL 9
Social Media: • 750K US Life Science Graduates on Facebook • Some pages have many followers – Invitrogen: 20K – Molecular Probes: 18K • Successful pages – Useful information – Contests – Fun • Benefits – Strengthen brand – Lead generation © Comprendia, LLC CONFIDENTIAL 10
Build Network & Leverage Use Provide Build Leverage Value Network Participate SDBN •Leads Inform •Sales •Information Website •Growth Engage Social Media © Comprendia, LLC CONFIDENTIAL 11
Comprendia Can Help • Plans to provide value – BD, Marketing, Social Media – Know scientists • Resources for implementation – Content, Development – Extensive networks • Consultations available • Contact or Follow Us – Blog – Twitter – Facebook © Comprendia, LLC CONFIDENTIAL 12

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Building & Leveraging Life Science Networks

  • 1. Building & Leveraging Life Science Networks Mary Canady, Comprendia LLC mcanady@comprendia.com
  • 2. Building & Leveraging Life Science Networks •Provide value to build network •New tools make it easier © Comprendia, LLC CONFIDENTIAL 2
  • 3. Build Network & Leverage Tools Provide Build Leverage Value Network ? SDBN •Leads ? •Sales •Information Website •Growth ? Social Media © Comprendia, LLC CONFIDENTIAL 3
  • 4. Build Network: SDBN •Website: Learn about region & opportunities •News: who has $ to spend? •Directory of 400+ companies •New jobs posted daily •Sign up for email updates •Monthly Events •Volunteer •Attend •Sponsor •Connect •LinkedIn group: 6000+ members •Search & contact (see howto Video) •Post news •Follow also on Facebook & Twitter Value: Participate! © Comprendia, LLC CONFIDENTIAL 4
  • 5. Build Using •An engaging website creates a network of potential customers •Powerful lead generation •Large budget? Not so much •Time, planning required •Examples •Newsletter •Webinars •Blog Value: Inform! © Comprendia, LLC CONFIDENTIAL 5
  • 6. Website: Webinars •Think 'How To', not capabilities •Pick topics which highlight your expertise •Get questions and feedback from viewers •Modern software makes it easier, cheaper •Fantastic lead generation •30-fold increase for our client •Engagement 'machine' © Comprendia, LLC CONFIDENTIAL 6
  • 7. Website: Blog •Create an area for informal discussions •Journal club •Tips and Tricks •Industry news •FAQs •Product news •Engage with customers •Search Engine Optimization •Check out the Accelrys or Promega Blog for an example © Comprendia, LLC CONFIDENTIAL 7
  • 8. Social Media Networks •Build networks of potential clients •Facebook, Twitter, LinkedI n •Inexpensive, fast •Engage with existing customers •Find new leads •Get feedback Value: Engage! © Comprendia, LLC CONFIDENTIAL 8
  • 9. Social Media: • Your Profile=Resume – See our LinkedIn Tips • Build personal network & join groups • Post useful status updates • Search for leads • Start your own group – See list of good groups on link above © Comprendia, LLC CONFIDENTIAL 9
  • 10. Social Media: • 750K US Life Science Graduates on Facebook • Some pages have many followers – Invitrogen: 20K – Molecular Probes: 18K • Successful pages – Useful information – Contests – Fun • Benefits – Strengthen brand – Lead generation © Comprendia, LLC CONFIDENTIAL 10
  • 11. Build Network & Leverage Use Provide Build Leverage Value Network Participate SDBN •Leads Inform •Sales •Information Website •Growth Engage Social Media © Comprendia, LLC CONFIDENTIAL 11
  • 12. Comprendia Can Help • Plans to provide value – BD, Marketing, Social Media – Know scientists • Resources for implementation – Content, Development – Extensive networks • Consultations available • Contact or Follow Us – Blog – Twitter – Facebook © Comprendia, LLC CONFIDENTIAL 12

Notes de l'éditeur

  1. Go from left to right. We will show the value in the preso. If they have particular interest in a certain area, can focus on that.