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Branching Out
Starting up
Tralee IT February 1st
2012
Mary Carty
Spoiltchild.com
About Spoiltchild
What we will cover today
Plan of attack
•
• Working in the industry
• Going it alone
• Innovation and creativity
• Building your profile
Can you see me?
Can you see me?
Profile
Profile
2000 voices
2000 voices
20 x 200
20 x 200
Etsy
Etsy
Cathy Fitzgerald
Cathy Fitzgerald
Blogs
Blogs
Email newsletters
Twitter
Twitter
Twetdeck
Facebook
Facebook
LinkedIn
LinkedIn
Next steps
Workshop Customer Journey & Online Touch Points
Capture Audience
Segment Audience
Measure & report
Marketing PlanNext Steps
Thank you
/
Thank You
Email: mary@spoiltchild.com
Twitter: @marycarty
Web: www.spoiltchild.com

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Branching Out: How to Startup

Notes de l'éditeur

  1. Hello, thank you for the opportunity to present and chat. My Name is Alan, here is my business partner Jason.
  2. Who are your market, how will they find you, how will they remember you against your compeditors, what do you want them to do, next, know you customer, know what they want and why. Phase II Ad Agencies & Ad Networks Providing easy plug & play content and lead generation platform for campaigns & tracking.
  3. Own your own audience, on your own site, Things change, other sites change, become defunct then what for your profile/business etc. They change the rules. Facebook posts do not show up on search, Google searches or any other. I won’t see your latest update. Search for artist in Belfast and you are just on facebook you are out of luck. In search results you want to be 1. Blog, 2. LinkedIn. 3. Twitter, 4. youtube/vimeo etc where noone else is on that results page. Show my google search. Now everyone else is on page 2!
  4. Own your audience, continue the converaation, glue that keeps all social media platforms together, always have call to action. Get emails everywhere, permission, short and sweet, regular, trust. Spam is in the eye of the beholder.
  5. Search who got funding, opened up new office, they might well commission art or will think about it if you appraoch them. Massive audience want a bit of creativity in their lives. Connect to those you know and trust only, trusting place works on trust relationships and recommendations. Build real networks through trust.