5. LinkedIn 1 Stick to your name in
Include an attention grabbing
keyword rich headline.
Clear, Smart Headshot.
the same box.
2
3
6. LinkedIn
Personalise your URL by Edit Profile >> Edit Contact Info
Use keywords in your web and blog addresses
7. LinkedIn
In your summary, write in the
first person! Fill it with your
keywords. Include recent
presentations.
And include your contact
details so people outside your
network can contact you.
8. LinkedIn
Display all your badges:
skills, endorsements,
recommendations.
Try and aim for 5-10
recommendations.
10. Facebook
It’s all about managing your
timeline. If you don’t like
what someone has written on
your timeline, you can hide it.
If you want to manage what
people can post about you,
then switch ON approve all
posts.
14. “Google Of The Visual Web”
Lets you collect and organise
thing you love and inspire you
70 million users | 80% women
20% of social referrals to e-comm
Content life span = 1 week
(80 mins Facebook, 5-25 mins Twitter)
19. Why I Love Twitter
“Instant Web” (don’t let them
change this!)
Tap into conversations taking
place about daily thoughts & lives
Twitter has many uses: research,
chat, fun (#vinb #lovehate)
25. Because 94% of what you write
on Facebook doesn’t get seen...
Facebook is now
an advertising platform.
A place to promote your business
using ad spend.
36. Social Media Reveals Your Personality
• As a family, develop a technology etiquette
• As a business, you must have a social media
strategy and a social media policy
• As a human, get on board. It’s not too late!
39. Brightspark B2C Client Example
Since 2014 we introduced a completely new Facebook strategy for Maxol, introduced
Twitter and Pinterest to their social strategy and achieved spectacular results!
• Reach is up 98%
• Engagement is up 858%
40. Brightspark B2B Client Example
Since its inception in 2012, our role is to digitise the data produced by Publicpolicy.ie
We produce infographics, apps and microsites to convey the results of the data to a
specific niche audience.
• Localauthorityfinances.com – winner of
the Best New Web App at the Irish Web
Awards 2014
• Where Does Your Tax Go? – winner of the
Most Responsive Website at the Irish Web
Awards 2014
• Where Do You Fit In? – shows were your
income lies in relation to others
41. Brightspark Services
• Social Media Strategy
We embed the process with the client. “Outsourced Insource Model”.
• Content Creation
We prepare all of the content for your social media, run tests to see what kind
of content appeals the most (what times of day, types of offers, etc), then
write the processes so you can manage it yourself in-house.
• Content Marketing
You have the data and the stories. Our role is to convert them into sharable
pieces of content for distribution across the social networks.
42. Find Me
brightspark-consulting.com
@maryrose
ie.linkedin.com/in/maryroselyons
plus.google.com/MaryroseLyons
slideshare.net/maryroselyons
Editor's Notes
Header: 1. LinkedIn
Text in a box: Personalise your URL by Edit Profile >> Edit Contact Info
Use keywords in your web and blog addresses
Header: 1. LinkedIn
In your summary, write in the first person! Fill it with your keywords. Include recent presentations.
And include your contact details so people outside your network can contact you.
Header: 1. LinkedIn
In your summary, write in the first person! Fill it with your keywords. Include recent presentations.
And include your contact details so people outside your network can contact you.