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My Top 3 Takeaways
A Bit About Me
• Writing for the web
since 1999
• Blogging since 2003
• Evolving Brightspark
since 2003
• Doing Social Media
since 2006
• Tourism Ireland 2009-
2012
1. Don’t Forget Forums
Social Media List
– Blogs
– Microblogs (Twitter, Tumblr)
– Forums
– Video Sharing (YouTube, Vimeo, Vine, Instagram)
– Photo Sharing (Flickr, Snapchat, Instagram)
– Link Sharing (Delicio.us)
– Location Based (Foursquare)
– Social Networks (Facebook, LinkedIn, Orkut)
Social Media Defined…
1. Don’t Forget Forums
• Regular communication with
intending travelers across a
variety of travel forums
• Identified a target set of travel
forums and blogs to monitor
and engage with
• Came up with a process for the
contact centre to listen out and
respond to enquiries from
forums and boards.
1. Don’t Forget Forums
1. Don’t Forget Forums
• Boardreader
2. Advanced Twitter Search
• Turns Twitter into a lead generation engine
Twitter Level 1: Broadcast Only
Twitter Level 2: Chitty Chat
2. Advanced Twitter Search
2. Advanced Twitter Search
3. Flesch Kincaid Readability Index
3. Flesch Kincaid Readability Index
3. Flesch Kincaid Readability Index
3. Flesch Kincaid Readability Index
• Your Text…
http://www.readability-score.com/
Thank You!

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My 3 Takeaways: Sales, Twitter, Content