Integrated social media into your digital marketing plan
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1) Learn social media trends and opportunities - Facebook, Instagram, Twitter, LinkedIn, TikTok and more 2) How to integrate social media into your digital marketing plan 3) Action plan to get started
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Integrated social media into your digital marketing plan
- 1. 1 Integrate Social Media into Your Digital Marketing Plan Mary Wang, VP of Noah Digital Inc.
- 2. 2 Mary Wang • VP and co-founder of Noah Digital Inc. • Digital marketing strategist, trusted authority of English and Chinese digital marketing in North America. • Helped hundreds of businesses from SMB to multi-billion-dollar brands with success stories ranging from e-commerce, education, financial/insurance services, real estate, legal, B2B/B2C services, healthcare, travel/hotels, and more. • Email: Mary.wang@noahdigital.ca Cell: 647 376 7880 • WeChat: marywangseo NoahDigital.ca
- 3. 3 The topics to cover Trends and opportunities Strategy & action plan Case studies NoahDigital.ca
- 4. 4 Pivot your business online is not an option or good to have, but a MUST.
- 5. 5 The impact of COVID-19 Accelerated shift to e-commerce by 3-5 years. 1 Mobile adoption has advanced 2-3 years in the past 12 months. 2 Online marketing becomes the engine of your business growth. 3 NoahDigital.ca
- 6. 6 Major Online Marketing Channels ORGANIC SEARCH PAID SEARCH SOCIAL MEDIA NoahDigital.ca
- 7. 7 • Social network usage rises due to limits on consumer activities outside the home during pandemic. • More than 80% of global internet users (40% of entire population) use social networks. The Impact of COVID-19 on Social Networks NoahDigital.ca
- 8. 8 Facebook and Instagram User Estimate Changes Sources: emarketer • Facebook had 2.6 billion monthly active users in 2020 • Facebook will still dominate global social networking 4.40% 8.70% Pre-pandemic Estimate October, 2020 Estimate % Change of Facebook Users Compared to 2019 Estimate Pre-pandemic Estimate October, 2020 Estimate 4.90% 22.90% Pre-pandemic Estimate October, 2020 Estimate % Change of Instagram Users Compared to 2019 Estimate Pre-pandemic Estimate October, 2020 Estimate • Instagram monthly active users exceed 1 billion in 2020 • Instagram saw the biggest percentage rise of any platform worldwide in 2020 NoahDigital.ca
- 9. 9 1 Billion MAU (Monthly Active User) Club Facebook YouTube WhatsApp Messenger WeChat Instagram NoahDigital.ca
- 10. 10 How Social Media Users Engage with Brands • Research products • Visit brands’ social media pages • Like/ follow brands • Read posts/ contents / news • Check recommendations/ pushes • Ask questions NoahDigital.ca
- 11. 11 Facebook: # 1 platform for adults Facebook has 2.6 billion monthly active users Age of internet users who use Facebook • 86% of people ages 18-29 use Facebook • 77% of people ages 30-49 use Facebook • 51% of people ages 50-65 use Facebook • 34% of people that are 65+ years old use Facebook Time on the platform 35 minutes a day on average Income • 86% of households with an annual income between $80k-$100k use Facebook • 86% of households with an annual income above $100,000 use Facebook Gender • 54% female and 46% male Device 96% of users access Facebook via mobile devices NoahDigital.ca
- 12. 12 Instagram: photo and video sharing platform Instagram has 1 billion monthly active users Age of internet users who use Instagram • 67% of people ages 18-29 use Instagram • 47% of people ages 30-49 use Instagram • 23% of people ages 50-64 use Instagram • 8% of people that are 65+ years old use Instagram Time on the platform 53 minutes a day on average Income • 46% of households with an annual income between $80k-$100k use Instagram • 60% of households with an annual income above $100,000 use Instagram Gender 51% female and 49% male Businesses and Shopping • An estimated 71% of U.S. businesses have Instagram accounts • 83% on Instagram users say they discover new products and services on Instagram NoahDigital.ca
- 13. 13 YouTube: #1 video sharing platform YouTube has 2 billion monthly active users Age of internet users who use Instagram • 81% of people ages 15-25 use YouTube • 71% of people ages 26-35 use YouTube • 67% of people ages 36-45 use YouTube • 66% of people ages 46-55 use YouTube • 58% of people that are 56+ years old use YouTube Time on the platform 11 minutes 43 seconds a day on average Income • 82% of households with annual income between $80k-$100k use YouTube • 89% of households with an annual income above $100,000 use YouTube Gender 50+% female Devices Over 70% of YouTube views are on mobile devices NoahDigital.ca
- 14. 14 LinkedIn: top B2B social media network LinkedIn has 260 million monthly active users A large group of user age 30-49 Age of internet users who use LinkedIn • 21% of people ages 18-24 use LinkedIn • 60% of people ages 25-34 use LinkedIn • 17% of people ages 35-54 use LinkedIn • 3% of people that are 55+ years old use LinkedIn Time on the platform 6 minutes 7 seconds per session Income • 50% of households with an annual income between $80k-$100k use LinkedIn • 60% of households with an annual income above $100,000 use LinkedIn Gender • 43% female and 57% male Devices • 57% of LinkedIn traffic is through mobile devices NoahDigital.ca
- 15. 15 TikTok is on the rise • TikTok has 800 million monthly active users (with about 100 million monthly active U.S. users). • TikTok is expected to surpass the 1 billion monthly active users in 2021. • For the first time users are spending more time on TikTok than Facebook as per data from a new report on app usage released in January. (Source: App Annie Intelligence) • 41% of the users are aged between 16-24. • 56% of TikTok users are male and 44% are female Source: App Ape NoahDigital.ca
- 16. 16 Choose the Right Social Media Platforms Facebook Instagram Pinterest Retail Facebook LinkedIn Twitter Financial LinkedIn Facebook Twitter B2B Facebook Instagram YouTube B2C NoahDigital.ca
- 17. 17 Social Media Can Help You Objectives Listen and Learn Build Relationships and Awareness Promote Products and Services Manage Your Reputation Improve Customer Service Testing NoahDigital.ca
- 18. 18 Information overload . . . where to get started? Copyright © 2010 - 2020 GoldenVisionTraining.com 18
- 19. 19 The strategy Integrate social media into your digital marketing plan to achieve greater results. NoahDigital.ca
- 20. 20 Why Social media integration BUILD A CONSISTENT ONLINE PRESENCE FOR YOUR BRAND. GIVES YOUR AUDIENCE MORE WAYS TO ENGAGE AND INTERACT WITH YOUR BRAND. DIRECT YOUR SOCIAL MEDIA AUDIENCE TO YOUR WEBSITE. INCREASE BRAND REACH AND AWARENESS. NoahDigital.ca
- 21. 21 The WELCOME Lead Attraction System® - A system that works for SMBs. NoahDigital.ca
- 22. 22 How to get started Create and optimize your business accounts on social media platforms Post on your business account regularly with engaging content Actively build your followers and interact with them Add social media links to the header or footer of your website Add social media sharing buttons to your blogs Integrate social media feeds to your website Response to social media inquiries about your product or services Leverage social media ads to target your audience on demand NoahDigital.ca
- 23. 23 Example: Consistent Brand Image on Website and Social Media Accounts NoahDigital.ca
- 24. 24 Example: Post to interact, engage and promote NoahDigital.ca
- 25. 25 Example: Insert Social Media Feed Into Website
- 26. 26 Make your site social media friendly NoahDigital.ca
- 27. 27 Example: Boost Reach with Social Media Ads Facebook Ads Lead traffic to the landing page NoahDigital.ca
- 28. 28 Example: Social Media Ads For eCommerce NoahDigital.ca
- 29. 29 Case Study: Hotel Spa • Built the website in 2019. Reopened in mid-June • Launched Google and Facebook campaigns in French and English • Received more than 200 phone calls and online bookings • The conversion rate is 5.16%. NoahDigital.ca
- 33. 33 Case Study: Shopify eCommerce Website • Brand new website launched in April. No SEO ranking no traffic • Launch Google and Facebook campaigns to promote the new sites • Facebook fan page received many shares, comments, and questions. NoahDigital.ca
- 35. 35 Action Plan for Quick Results • Create a high-converting website • Establish your social media presence • Get your Google My Business page updated and optimized • Promote your products and services online • Google Ads • Facebook Ads • SEO NoahDigital.ca Website PPC Social Media SEO
- 37. 37 Take action and get started today. You too can double your income in 2021! NoahDigital.ca
- 38. 38 Need help? Let’s connect! Website: www.NoahDigital.ca Email: Mary.Wang@Noahdigital.ca Phone: 647-376 7880 WeChat: marywangseo NoahDigital.ca