An overview of the API Market and all the business models applicable to monetize an API. The API TAM is growing fast and nowadays selling your API must be your new business model.
26. Product APIs: Overall Revenue
2012: +$3 Billion
(AWS generated ~$1.5B)
*AWS market value could be close to $20B
In a new research, Macquarie Capital contends
that Amazon Web Services is not only profitable,
it would be a $19 billion business if it were
counted as a standalone entity.
28. Example: Expedia API
$2 Billion/year
“90% of what we do is business through APIs”
John Watton, Expedia Affiliate Network, April 2012
Credits: John Musser
30. So, APIs Potential is Huge. Already.
Direct + Indirect
+$10 Billion /Year
(2013)
API Revenue generated by: Expedia, Salesforce, Facebook, Ebay, Amazon, etc.