Ken Chang's Mobile March 2014 talk on Mobile Marketing on YouTube

1. MOBILE
MARKETING
ONYOUTUBE
Ken Chang
612-310-8413
ken@ajmonkey.com
!
@LSystem
#mobilemarchtc

2. AGENDA
• About Me/YouTube
• Getting Started
• MobileVS Desktop
• Which Mobile Device toTarget
• Mobile Engagement
• Mobile Monetization
• Mobile ROI

4. 70% FEMALE
VIEWERSHIP

5. MOVINGTHE NEEDLE

6. COMPETING AGAINST
24 HOUR/ANYTIME/CROSSFIT

9. SPIN OFF BRAND & GYM

10. USINGYOUTUBE
TO CREATE A SALESTOOL

11. BEFORE A.J. MONKEY

13. AFTER A.J. MONKEY

15. TARGETINGVIEWERS

16. TARGETINGTHEVIEWER
BY 3 FACTORS
• Products
• Income Level
• Behavior

17. MOBILEVS DESKTOP
NOVEMBER 2013

19. MOBILEVS DESKTOP
TODAY

21. MOBILE PHONES
LAST NOVEMBER

23. MOBILE PHONES
TODAY

25. TABLETS LAST NOVEMBER

27. TABLETS USEDTODAY

29. ENGAGINGTHE 99%
LAST NOVEMBER

31. ENGAGINGTHE 99%
TODAY

33. MOBILE ENGAGEMENT
• Capturing and identifying
your audience is crucial
• Simple content and
messaging
• Thumbnails matter
• 5 second rule — Attention
spans are now even
shorter!

34. COLORS MATTER

35. MONETIZATION

37. ADS INVIDEO
Vendor Slotted ads
TrueView in-stream ads
Overlay in-video ads

38. AD NETWORKS
STYLEHAUL & MACHINIMA

40. GEAR

42. GOOGLE GLASS
• Makes everyday moments
fun and interesting
• Captures spur of the
moment events
• A great tool that lets you
tell interesting stories
quickly and effectively

44. A PHOTO FROM
GOOGLE GLASS

46. A PHOTO FROM A DSLR

48. PROS & CONS
• GlassTellsYour Story
Exactly How It Looks
• A Great Portrayal of Reality
• Doesn’t Play Well With Off
Camera Flash Strobes—
Not For Artistic or
Commercial Photos

49. VIDEO FOR MOBILE
CONSIDERATIONS
• HD vs Standard Definition
• Video Editing Software
• 5 second Impact
• TalentTrumps Equipment

50. ROI
• Increased FootTraffic or
Lead Generation
• Increased Web Page Hits
• Increased Facebook Page
Likes
• Adobe Marketing Cloud

51. –Pablo Picasso
“Good artists copy. Great artists steal.”

52. RESOURCES
Mobile Playbook
www.themobileplaybook.com
!
Crush It!
GaryVaynerchuk

53. QUESTIONS

54. MOBILE
MARKETING
ONYOUTUBE
Ken Chang
612-310-8413
ken@ajmonkey.com
!
@LSystem
#mobilemarchtc