Social Media is a science, is you want to understand the science behid it, review this slide.

1. About ChampionsWay & PerfectMIND Founded in 1998 by Master Farid Dordar | Served over 5000 Studios | Employs 60+ people Office located in New Jersey Headquarters in Vancouver, BC Twitter.com/ChampionsWay .com/ChampionsWayINC Facebook.com/ChampionsWayFans blog.championsway.com community.championway.com

5. The Future of Your Business—The Scientific Truth

6. 5 Takeaways

8. If you cant Measure it, you cannot improve it

9. Stop all your yellow pages, traditional marketing immediately and invest it in Social Media Marketing -----Immediately!

11. The process: <Reach< Content< Sales< Measure

12. Question: Which one is the most important?

14. If you have great content and no reach, what is the point?

15. The Process Questions: < What content do you have? Is it all Sales and Promotions? <Who is in charge of the sales? There is no sales if it isnt measured! < What is the Sales Process? It is not all about getting new clients. Hook up the existing fans! < How do you now if it is working? It is measured!

16. The longer it is not measured the more money you are losing.

18. IF you are not getting anything or if you don’t know if you are getting anything from your blog, twitter or Facebook, then how can you say it is or is not working?????

21. Take Away # 2-Without Reach your business will die

23. Question: What is your reach made up of?

25. This is something that will be part of your daily job. We are creating an entire section in the SMO library that will focus on the strategy each month for your school. <This is not an option, it is a requirement. If you are not found on Facebook, regardless of what you think, EVERONE is there.

27. Social Site (Coming soon)

28. Birthday Parties

29. During classes

30. Front desk

31. But list

32. Traditional Marketing (cheaper than ever)

33. Email Marketing Strategy (coming soon)

34. Social Media Adovcates

35. Suggest to friends

36. Strong Blog

37. Courses

38. Kits

40. Take Away # 3- If you cant Measure it, you cannot improve it

41. Measuring your social media cannot be from an excel sheet

42. Try to imagine how it should be measured!

43. Right now What are you doing on line? < Lading Pages-Three per month. < If you are not making landing pages, you are behind by a year. < If you are doing it and you at least understand how they work, you are doing good. < No one can grow your social reach better than you. < You will get no leads because of three main reasons: You are spending to much time on Selling rather than growing your reach. Your reach is the same as it was last month. So why would you get more leads? You have no strategy what so ever.

44. So, Get more Followers and just hook them up! That right just hook them UP!!!!! Free something, Discounts, whatever. They are following you because they want to be on the inside. This is why you are at this webinar. You are our best clients. We are always working on deals to hook you up!

45. < Can you measure your content? Phase 2 of SMO—Content Driven Marketing Materials. It can be measured < Should you measure your content? If you are not your are just praying. <Email Marketing----Do you have a strategy? You must have a email marketing strategy that measures social media. Not opens and unsubscribe only. <Newsletter---Is it measured? Do you have a newsletter. We will be offering a template for SMO Clients. The goals is to get it out by April.

46. Take Away #4-----Stop all your yellow pages, traditional marketing immediately and invest it in Social Media Marketing -----Immediately

47. <Just stop wasting your money < If you are not spending 20 % on Marketing and you are paying your self or someone else you will eventually die. <Know what you spend on Marketing < The days of not knowing these numbers will not be around much longer.

49. TakeAWAY# 5-If you do the wrong things with the right tools you will lose.

50. Common Excuses: <Im not getting any leads? < To much effort on promoting not enough on reach < You are suppose to increase my reach? No, the only person that can do it legally is you. < It you aren't working, it wont either Remember---Anyone that tells you hat there is a quick way to get business (students) is lying. Remember there is nothing that can make you more money while you just sit there.

52. The schools that do not get involved in the biggest movement since the industrial revolution should make sure of two things. Track your leads and watch as they will continue to dwindle. They probably already have. If communication has changed but you haven't, how is that you an have more students? Once you are down 30 % please contacts us. After that it will be to late. It will be impossible to quickly catch up.

53. Questions

54. Register For Sensei Nick’s Upcoming Webinar “Social Media Marketing: Are you Finally ready to get started?”