discus about the marketing mix of pran drinks

1. WELCOME
TO MY PRESENTATION

2. SUBMITTED BY
MASUM BILLAH
ID: 162011020
semester: 5th
BATCH: 27th
MODULE CODE: MKT
SUBMITTED TO
MAHMUDUL MANNAN TOY
01944729075

3. TOPIC
PRAN JUICE

4. PRAN STANDS
FOR

5. THE MARKETING PLAN OF PRAN JUICE

6. CURRENT MARKET SITUATION
PRAN group of companies is one of the leading business
institute of Bangladesh. PRAN Group was born in 1980.
Keeping in view the corporate mission of the group they
have over the years diversified their activities in several
areas.

7. TYPES OF PRAN JUICE
Fruit juice in glass bottle
(returnable):
It is hygienically produced by state of-
the-art machinery.Available
in mango flavor, made from fresh
local ripe mangoes.
Fruit juice in glass bottle
(non-returnable):
This category of juice is found in
non-returnable glass bottle in
flavors of mango, guava and
orange.

8. Fruit juice in aseptic pack:
Available flavors in this
category are: mango,
lemon, orange, pineapple,
guava and mango-pine.
Fruit juice in can:
The fruit juices in cans are
hygienically produced by
state-of-the-art machine
from flavors of mango,
orange and guava.

9. Distribution Strategy
• PRAN employed the channels of distribution in the foreign
market depending on the market requirement
• For some countries PRAN use wholesales or retailers and for
some countries they hire an importer for making the firm’s
products available to the end users

10. 4p`s marketing mix

11. MARKETING MIX
• Product Marketing:
For launching a product in the market, there is some procedure that should be
followed by every marketer to move in the long run. Our product will enable our
customers to have a different experience to try our juice. They will be able to
differentiate their product in quality which is unique in the soft drinks market.
They will not be able to feel the same way for the other soft drinks in the market.

12. • Pricing Strategies:
They will charge based on “Overhead Expenses”
and “Cost Plus”. Overhead Expenses include
rent, gas and electricity, business telephone
calls, packing and shipping supplies, delivery
and freight charges, cleaning, insurance,
office supplies, postage, payroll taxes, repairs,
and maintenance.

13. • Place or Distribution:
They will primarily use their existing
distributors for distributing their new
product Pran Juice then; they will make
some new channels and assign some
distributors to promote their product to all
over the country. their main target- market
people are the young ages people who like
to drink juice very much.
Mostly the school going students and the
children.

14. • Advertising and Promotion:
The most successful advertising will be
through BTV, NTV, Channel I, ATN Bangla,
RTV e.t.c which are the most popular
television channels in the country. Theywill
also use radio, news paper, bill- boards and
leaflets and they will hold some sport event
to promote the product nowadays.
They will also use their experience so that
they can create attention to the customers.

15. FORECAST AND FINANCIALANALYSIS
• Sales Forecast:
The sales forecast is broken down into the three main revenue streams; direct
sales, Web sales, consignment sales. The sale forecast for the upcoming
year is based on 45% growth rate. Growth rate for year 2011 to 2016 are
based on percentage increases as follows
• Direct sales 35% growth rate per year
• Web sales 55% growth rate per year.
• Consignment sales 25% growth rate year.

16. • Control-
Pran’s control depends on the customer satisfaction. If
customer demand different things with which they feel
comfortable, then they simply change their controlling
techniques.

17. CONCLUSION-
We all know that, today’s fast moving world respect
the new, innovative ideas. To keep the same pace
with this situation the company had decided to
launch a Juice and it has a bright future in its
market. As the product is innovative, the
consumers are going product will be a strong
product mix for the company.

18. THANK
S
TO ALL FOR BEING WITH ME