LA Office Industry Insights - Mobile's dominance, challenges and opportunities, Apr 2015
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The status of mobile and its swift ascension as the most dominant computing platform in human history is real, but the industry faces challenges, too. This deck outlines those headwinds and prescribes some keys to driving mobile success.
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LA Office Industry Insights - Mobile's dominance, challenges and opportunities, Apr 2015
- 1. “S*%fies” And Other Mobile Trends That I May Not Be Allowed To Talk About At Home Matt Collins Vice President of Marketing, Ampush
- 2. || In addition to a taboo vocabulary, you’ll also get… • The new mobile economy landscape • Smartphones: the most dominant computing platform in history • What we do with all these devices • Where the money is being made • How to partner for success • Trendspotting to stay ahead of the curve
- 4. || 2014 smartphones unit sales = 4x PCs 0 200 400 600 800 1000 1200 1400 Smartphones Tablets PCs 2014 Unit Sales: Smartphones, Tablets & PCs (In millions, source = Gartner)
- 5. || 51% Digital media time spent in apps ≈20% Mobile app time spent with Facebook 60% Amazon sales from mobile apps, web Sources: comScore, Amazon
- 6. || 72% Of all Digital Ad Spend Will Be Mobile by 2019 Source: eMarketer
- 7. || Apps and advertising are big business. M-commerce on track to be 4x as large.
- 8. || Looking ahead to 2017: How money will be made in mobile • Over $500b will be made in mobile commerce • $74b in consumer apps • $53b in enterprise apps • $42b in mobile advertising
- 9. || App revenue: Freemium is winning 80% of App Revenues From Freemium & In-App Purchase Distimo 2014 In-app purchases Pay per download
- 10. || Substantial mobile challenges Confidential10 Source: KPCB Internet Report 2014
- 11. || Substantial mobile challenges – can smartphones exceed radio? Confidential11
- 12. || What it’s like to try to find apps in most app stores Like trying to use one of these… …to find something in here.
- 14. || These challenges are changing the way users find and download their apps Confidential14 Search, App Stores Facebook, Twitter
- 16. || Partnering with a mobile-first company: Things to remember 1. A new generation of employees 2. Understand what mobile-first companies want most in a partnership Confidential16
- 17. || Spotting the next Uber Confidential17
- 19. The future of advertising: social + mobile New ad products, including videos, cinemagraphs, and multi-ad.
- 20. || Internet of Things, or IoT Confidential20
- 21. || Confidential21 WhatsApp 23% FB Messenger 20% All Others 57% The Rise of Messenger Apps as a Platform: 3 Billion Monthly Users WhatsApp FB Messenger All Others
- 22. || The top two drivers of app usage: loneliness and boredom Confidential22
- 23. || Final thoughts • Don’t chase technology • Focus on what you’re trying to achieve – tech may be able to help (but not always) • With more options comes more ways to succeed • There’s never been a better time to partner and be fearless!