1. T H E M A T E R I A L H A N D L E R S L L C
P R O P O S A L T O
A B E R C R O M B I E & F I T C H !
Dwayne Jenkins
Bryson Clark
Jonathan Kendall
Marcus Zinn
Nick christie
We take material to extravagant levels!”
2. B R Y S O N Z N A G H A I - C L A R K
You want excitement? Picture an urban line from
Abercrombie & Fitch, excited now?
http://www.yesstyle.com/en/wizikorea-hooded-pullover-white-xl/info.html/pid.1033976400
http://www.yesstyle.com/en/k-style-short-sleeve-owl-print-t-shirt-wine-red-l/info.html/pid.1035424139
3. C O M P A N Y O V E R V I E W !
Abercrombie & Fitch Company
(ANF): Abercrombie & Fitch is the
leader of the youth apparel retail
market by nearly all measures.
Abercrombie & Fitch also operates
four brands: Abercrombie & Fitch,
Hollister, Gilly-Hicks,& abercrombie
kids; all of which target different
subsets of the 8-30 age range.
The company recorded revenues
of $4,510.8 million in the financial
year ended January 2013 (FY2013),
an increase of 8.5% over FY2012.
The operating profit of the company
was $374.2 million in FY2013, an
increase of 69% over FY2012. The
net profit was $237 million in
FY2013, an increase of 64.7% over
FY2012*.
(Abercrombie &Fitch SWOT
Analysis Ebscohost)
http://officesnapshots.com/2012/03/01/the-abercrombie-fitch-headquarters-campus/
4. Business Climate: External Market:
:
Millenials do not like the brand.
(wwww.salon.com)
They are losing money
through outsourcing..
(Abercrombie & Fitch SWOT Analysis
ebscohost)
Abercrombie is undergoing
debt refinancing!
Aeropostale
247,712,850 M.C.
http://louisianarecord.com/news/261846-aeropostale-stores-sued-by-customer-allegedly-injured-by-fa
http://www.huffingtonpost.com/proudtobeme/abercrombie-and-fitch-boycott_b_3253904.html
Competition:
5. C H A L L E N G E S T H E C O M P A N Y
F A C E !
• Marketing to one demographic audience
• Discriminating against size, race, gender!
• Lawsuits due to this!
• NASDAQ volume -0.74
http://www.progressillinois.com/sites/progressillinois.com/files/imagecache/content_scale/pi-images/pi.abercrombieprotest.02.jpg
6. O U R
O P E N U P C L O T H I N G L I N E T O R E A C H T H E U R B A N M A R K E T
T E A M I N G U P W I T H A M U S I C I A N I . E . B . O . B .
O P E N U P O W N M A N U F A C T U R I N G P L A N T S T O D E C R E A S E
C O S T O F O U T S O U R C I N G .
G E T R I D O F T H E S T I G M A O F B E I N G A “ P L A C E F O R T H E
G O O D - L O O K I N G . ”
Plan
8. • In order to achieve we must:
• gather a new team to manage the new line and the
artist.
• successfully market our new products and position in
the market.
• it is necessary to change around the public’s
perception of ANF.
