There's more to the music industry than the artist in the studio. Learn about the other roles and talents that come together to deliver music to your ears.

1. Carving Out a Career
in the Music Industry
A Mathew Knowles Production

2. The music industry is more than just talent in the booth. An artist is
surrounded by a team that works to bring that sound to life.

3. What can you
do?
Want to work in the industry, but lack talents
in front of the mic? No problem, there are so
many parts to the life cycle of music—
there’s bound to be something for you!

4. Publicist
A Musician’s Right Hand

5. Roles and Responsibilities
A career here is truly one where
you work up the chain
Often start by running errands
Eventually you are responsible for
the artist’s public image
Schedule interviews, maintain
social media presence, issue
statements, etc.
You need great writing and
communication skills

6. A&R
The Biggest Critic

7. What’s the Job?
A&R works to develop an artists
talent throughout career
Finds them the best producers
and collaborators
They also seek out new talent to
bring to the label

8. Engineers
The Mixing Master

9. Taking the Board
Tech forward job
Edit the audio to actually make
it sound… great!
Need an excellent working
knowledge of digital
workstations and an ear for
balance
Requires the patience to piece
together layer upon layer to
make the master track

10. Producers
Large and in Charge

11. Now it gets tricky…

12. There are two kinds of producers: executive producers and
record producers.

13. Record Producers: An
Overview
Responsible for overseeing the
overall recording process
Brings a vision of what the
album should sound like
May bring their own musical
insight to help the artist
Must work closely with sound
engineers during mixing phase

14. Executive Producers: Big Boss
Oversees all aspects of sound
production, publicity, touring,
and A&R
Pretty much every aspect of the
creation of a record or album
has the exec’s prints on it.
Immensely challenging job, but
is surrounded by qualified and
well informed advisors

15. Publishers
Bringing in the Benjamins

16. The Cherry on Top
After a record is made,
publishers are responsible for
negotiating royalties
They also handle use of the
music for film or advertising
Distributes money to all
members involved with the
project, from the artist to the
producers to the executives

17. There’s a place for
you in the industry!

18. — Mathew Knowles
Thanks for watching!