2. Social Media Working Group

6. There should be a part of Marketing Plan/separate plan for the use of Social Media

7. The Marketing Plan should be signed off by the client and PCO, or SM can become part of the contract

8. Content Editors should be assigned to Social Media (client adds credibility and value) – PCO to monitor and drive

10. Professional Networking (LinkedIn, Xing,…)

11. Microblogging (Twitter)

12. Multimedia Blogging/Networking (Youtube, Flickr)

14. Open to the bigf wide world – no spercific target group

15. Fan Sites should be meaningful/have a purpose (more than just a conference)

16. Subject over event

17. Causes Page great to promote the cause

18. Links Page available

19. Sponsors Page available

20. Can be used like a website

21. Post pcitures and videos

22. Discussions (regularly and moderated)

23. Events Page to promote any conference related events/appearances

24. Good for group messaging

26. LinkedIn hosts a lot of professional information of people (Cvs)

27. Discussions

28. Program Development (build program around a cause)

29. Content Info

30. Recruitment

31. Travel Tracking

33. Be constant but relevant!

34. Milestones

35. Can be opened up onsite (Moderated/monitored)

36. Retweet followers

38. Presentations/Talks (before the conference or after)

39. Discussions (written or as Vlogs)

40. Video Competition

42. Invite speakers, sponsors,…. And encourage them to invite peers as well

43. Use email list of former participants and invite them to join

44. Website, E-Mails, everything going out should have a direct link to the applicable Social Media Sites

45. Contests and actions to get people excited (photo contests, “If we get 10,000 fans, we will….”,…)

46. Connect with similar groups that are already using Social Media

48. Guideline Draft to be finalized by IMEX 2011

49. Recommendation to Team Paris 2012 to use SM as per guide as much as it makes sense

50. Recommendation to Council to rethink use of Facebook to promote our profession as the Facebook Reach is the biggest (81%)