9. The Company
• Hosting provider based in Switzerland
• Specialised in highly available and scalable platforms
• Approx. 1’500 servers in 3 data centres
• Approx. 16’000 checks/metrics collected every 5 min.
• Powering revenue of CHF 2 billion per year
• 24/7 operations with on-call rotation
10. 2011 – The Beginning
• Approx. 10 people in 1 team
• Wide range of customer segments (B2B, B2C)
• No documented processes
• No defined service portfolio
14. Choosing the Right Team
• Find innovators and early adopters
• Build critical mass & silent majority
• Identify holdouts
15. – Ron van Kemenade, CIO of ING
“Leading change requires courage,
especially in corporate environments
where people are scared and fight you.
But if you start small, you really have
nothing to fear. Any leader needs to be
brave enough to allocate teams to some
calculated risk-taking.”
29. Hypothesis Driven Development
• We Believe that increasing the size of hotel images
on the booking page
• Will Result in improved customer engagement and
conversion
• We Will Have Confidence To Proceed When we
see a 5% increase in customers who review hotel
images who then proceed to book in forty-eight
hours.
30. Lean Startup
and the Scientific Method
Build
MeasureLearn
Idea
Requirement
Hypothesis
Data
Product
Experiment
allows collecting
the required data
required to prove the hypothesis a.k.a. empirical evidence
35. Core Development Principles
• Consistency
• Explicitness over Implicitness
• The Boy Scout Rule
• Don’t Repeat Yourself (DRY)
• Zero Waste
• You Ain’t Gonna Need It (YAGNI)
39. Main Successes
• New hires were able to work on tickets and deploy
to production on their second working day
• New features were implemented and deployed to
production within days
• New servers (physical and virtual) where
deployed within 10 minutes
• Successful ISO 9001 certification