1. GROWTH HACKING QUICK WINS
29 THINGS YOU SHOULD BE DOING (BUT PROBABLY AREN’T)
@MATTANGRIFFEL

2. “THERE ARE
NO SILVER
BULLETS”

3. FUCK THAT. LET’S TALK
ABOUT SILVER BULLETS.

4. powered by

5. 1MEASURE HAPPINESS

6. NET
PROMOTER
SCORE
“How likely are you to recommend our
company to a friend or colleague?”

7. TWO POPULAR TOOLS TO USE

8. PRO TIP: ASK YOUR
PROMOTERS TO SHARE

9. CREATE MORE LANDING
2PAGES

10. COMPANIES WITH 10+ LANDING
PAGES GET 55% MORE SIGNUPS
New Leads Index
1 to 5 6 to 10 11 to 15 16 to 20 21 to 40 Over 40
# of Landing Pages
source: http://blog.hubspot.com/blog/tabid/6307/bid/33756/Why-You-Yes-You-Need-to-Create-More-Landing-Pages.aspx

22. EACH PAGE SHOULD BE
90% UNIQUE
Use different offers
Target different customer segment
Highlight different unique selling points

23. PRO TIP: SEND PAID ADS TO
TARGETED LANDING PAGES,
NOT YOUR HOMEPAGE

24. USE PAID ADS TO TEST
3HEADLINES & IMAGES

25. THERE ARE TWO PROBLEMS
WITH TESTING LANDING PAGES

26. #1: THEY MAY NOT GET
ENOUGH TRAFFIC

27. #2: THERE ARE TOO MANY
THINGS TO TEST

28. WHAT’S THE DIFFERENCE?

29. MOST PAID ADS HAVE ALL THE KEY
ELEMENTS OF A LANDING PAGE
Headline
Body copy
Image

30. USING PAID ADS FOR TESTING
SAVES TIME & MONEY

31. +35% CTR

32. +18% CTR

33. +136% CTR

34. (MAKE SURE TO TURN OFF AD
CONVERSION OPTIMIZATION)

35. PRO TIP: USE AD
TARGETING TO TEST
YOUR AUDIENCE

36. SET UP REDIRECTS FOR
4LINK-TRACKING

38. THIS LETS YOU PROVIDE DISCOUNT
CODES AND DO BETTER TRACKING

39. YOU CAN USE THESE DURING
TALKS, IN PODCAST ADS, ON
FLYERS, AND IN PERSON

40. USE BIT.LY IF YOU DON’T
WANT TO BUILD YOUR OWN

41. REMOVE LANDING
5PAGE LINKS

42. REMOVE LINKS THAT DISTRACT
PEOPLE FROM YOUR CALL TO ACTION

43. THE SAME PAGE WITHOUT THE
NAVIGATION LINKS…
9% CONVERSION RATE 17% CONVERSION RATE
+91%
source: http://www.sparkpage.com/no-navigation-more-conversions/

44. 3% CONVERSION RATE 6% CONVERSION RATE
+100%
source: https://vwo.com/blog/a-b-testing-case-study-navigation-menu/

45. GROUPON SHOWS A DIFFERENT PAGE
DEPENDING ON HOW YOU GET THERE
DIRECT TRAFFIC:
NO FOOTER

46. PRO TIP: TEST MINIMAL
LANDING PAGES

52. WHAT DO THESE PAGES HAVE
IN COMMON?

53. PRO TIP #2: ESPECIALLY ON
YOUR CHECKOUT PAGES

55. AMAZON REMOVES NEARLY ALL
LINKS DURING CHECKOUT

56. (INCLUDING THIS GUY)
AMAZON REMOVES NEARLY ALL
LINKS DURING CHECKOUT

57. USE QUALAROO TO GET
6CUSTOMER FEEDBACK

58. DISCOVER
SIGNUP
HESITATIONS

59. LEARN WHAT INFORMATION
IS MISSING ON YOUR SITE

60. OR CUSTOMER INTENTIONS

61. THIS IS HOW YOU WILL COME
UP WITH IDEAS TO TEST

62. BUY DEMOGRAPHIC DATA
7ABOUT YOUR USERS

64. YOU GIVE THEM EMAILS, YOU GET
BACK INFO ABOUT THOSE PEOPLE

65. 8 SPLIT THE ASK

66. Visit site Sign up
IF YOUR ASK
IS TOO HIGH
UP FRONT,
YOU’RE
ALIENATING
POTENTIAL
USERS
POTENTIAL
USERS LOST
HIGH ACTIVATION
THRESHOLD

67. “SPLITTING THE ASK”
Visit site Provide email Sign up

68. “SPLITTING THE ASK”
Visit site Provide email Sign up
Give them an
incentive (eg. ebook,
whitepaper, video)
Build a relationship &
educate by sending
valuable content

69. WHY DOES THIS WORK?

70. YOU LOWER YOUR ACTIVATION
RISK AT EACH POINT

71. IT SIMPLIFIES YOUR ASK AND
ALLOWS YOU TO TEST MORE

72. “EMAIL DOESN’T WORK FOR
MY BUSINESS”

73. YOU’RE WRONG.

75. JUST GET CREATIVE

76. 9TEST WEIRD CTA COPY

77. SOME CASE STUDIES SHOW THAT NON-STANDARD
CTAS CONVERT BETTER THAN THE OVERUSED
"LEARN MORE" AND "SIGN UP" BUTTONS.

78. JUST BE WEIRDER,
FOR THAT MATTER

81. USE A CONTRASTING
10COLOR FOR YOUR CTA

86. PUT YOUR CTA ON THE
11RIGHT

89. PEOPLE READ FROM LEFT TO
RIGHT IN AN F PATTERN

90. REPEAT YOUR CTA ABOVE
12AND BELOW THE FOLD

94. ADD REASSURANCE
13COPY

97. VALIDATE YOUR FORMS
14INLINE

98. INLINE
VALIDATION
BOOSTS FORM
COMPLETION
RATES

101. REMOVE YOUR COUPON
15FIELD

105. AND NONE OF THEM WORK

106. SO NOW YOU FEEL DEFEATED

107. HERE’S HOW WE DEAL WITH THIS:

108. HERE’S HOW WE DEAL WITH THIS:

110. 16USE EXIT INTENT POPUPS

117. ADD BONUSES TO YOUR
17OFFERING

118. A PRODUCT + BONUS HAS A HIGHER
PERCEIVED VALUE THAN THE SAME
TWO PRODUCTS BUNDLED TOGETHER

119. PEOPLE PREFER THIS:

120. $1 FREE!

121. TO THIS:

122. $1

123. WHAT ARE YOU GIVING
PEOPLE FOR FREE?

124. 18UPSELL & DOWNSELL

125. WHEN SOMEONE IS READY TO
BUY ITEM X, THEY'RE MUCH
MORE LIKELY TO BUY ITEM Y.

129. END YOUR PRICES IN
197 OR 9

132. SHOW PROGRESS
20DURING CHECKOUT

133. USE A PROGRESS BAR FOR
MULTI-STEP FUNNELS AND
FORMS

137. PRO TIP: DON’T START AT 0

138. ADD LIVE CHAT SUPPORT
21DURING CHECKOUT

139. FOR EXPENSIVE OR COMPLEX PRODUCTS,
LIVE CHAT CAN MEAN THE DIFFERENCE
BETWEEN A SALE AND AN ABANDONED CART

142. READ THE CHAT TRANSCRIPTS
TO DISCOVER OBJECTIONS
THAT YOU CAN ADDRESS
EARLIER IN THE FUNNEL

143. TEST THE 5 MAJOR
22SHARING THE OPTIONS

150. THAT MEANS:

151. DIRECT URL

152. FACEBOOK

153. TWITTER

154. EMAIL

155. BULK EMAIL

156. (GET CREATIVE)

157. GIVE “SYMMETRIC
23BONUSES”

163. THE ORIGINAL:

165. OPTIMIZE YOUR
REFERRAL LANDING
PAGE 24

172. STREAMLINE
REGISTRATION FLOW

173. PUT THEIR INFO IN THE FORM
IF YOU ALREADY KNOW IT

174. DEEPLINK TO MOBILE
LANDING PAGES

175. GIVE PEOPLE A STATUS
25ON THEIR INVITES

179. BUT DON’T BE A
DOWNER

182. SEND REENGAGEMENT
26EMAIL

186. 27USE SEGMENT

189. CHANGE LANDING PAGES
BASED ON TRAFFIC
SOURCES 28 EXPERIMENTAL!

191. ADD REFERRAL CODES
29TO EVERY URL EXPERIMENTAL!

194. (BONUS!) DO THE
OPPOSITE OF
EVERYTHING I JUST TOLD
YOU 30

196. mattan@onemonth.com
VISIT ONEMONTH.COM TO
CHECK OUT OUR COURSES

197. APPENDIX

198. THE LEAN
MARKETING
FRAMEWORK
Acquisition
Activation
Retention Referral
Revenue