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GROWTH HACKING QUICK WINS 
29 THINGS YOU SHOULD BE DOING (BUT PROBABLY AREN’T) 
@MATTANGRIFFEL
“THERE ARE 
NO SILVER 
BULLETS”
FUCK THAT. LET’S TALK 
ABOUT SILVER BULLETS.
powered by
1MEASURE HAPPINESS
NET 
PROMOTER 
SCORE 
“How likely are you to recommend our 
company to a friend or colleague?”
TWO POPULAR TOOLS TO USE
PRO TIP: ASK YOUR 
PROMOTERS TO SHARE
CREATE MORE LANDING 
2PAGES
COMPANIES WITH 10+ LANDING 
PAGES GET 55% MORE SIGNUPS 
New Leads Index 
1 to 5 6 to 10 11 to 15 16 to 20 21 to 40 Over 40 
# of Landing Pages 
source: http://blog.hubspot.com/blog/tabid/6307/bid/33756/Why-You-Yes-You-Need-to-Create-More-Landing-Pages.aspx
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
EACH PAGE SHOULD BE 
90% UNIQUE 
Use different offers 
Target different customer segment 
Highlight different unique selling points
PRO TIP: SEND PAID ADS TO 
TARGETED LANDING PAGES, 
NOT YOUR HOMEPAGE
USE PAID ADS TO TEST 
3HEADLINES & IMAGES
THERE ARE TWO PROBLEMS 
WITH TESTING LANDING PAGES
#1: THEY MAY NOT GET 
ENOUGH TRAFFIC
#2: THERE ARE TOO MANY 
THINGS TO TEST
WHAT’S THE DIFFERENCE?
MOST PAID ADS HAVE ALL THE KEY 
ELEMENTS OF A LANDING PAGE 
Headline 
Body copy 
Image
USING PAID ADS FOR TESTING 
SAVES TIME & MONEY
+35% CTR
+18% CTR
+136% CTR
(MAKE SURE TO TURN OFF AD 
CONVERSION OPTIMIZATION)
PRO TIP: USE AD 
TARGETING TO TEST 
YOUR AUDIENCE
SET UP REDIRECTS FOR 
4LINK-TRACKING
29 Growth Hacking Quick Wins
THIS LETS YOU PROVIDE DISCOUNT 
CODES AND DO BETTER TRACKING
YOU CAN USE THESE DURING 
TALKS, IN PODCAST ADS, ON 
FLYERS, AND IN PERSON
USE BIT.LY IF YOU DON’T 
WANT TO BUILD YOUR OWN
REMOVE LANDING 
5PAGE LINKS
REMOVE LINKS THAT DISTRACT 
PEOPLE FROM YOUR CALL TO ACTION
THE SAME PAGE WITHOUT THE 
NAVIGATION LINKS… 
9% CONVERSION RATE 17% CONVERSION RATE 
+91% 
source: http://www.sparkpage.com/no-navigation-more-conversions/
3% CONVERSION RATE 6% CONVERSION RATE 
+100% 
source: https://vwo.com/blog/a-b-testing-case-study-navigation-menu/
GROUPON SHOWS A DIFFERENT PAGE 
DEPENDING ON HOW YOU GET THERE 
DIRECT TRAFFIC: 
NO FOOTER
PRO TIP: TEST MINIMAL 
LANDING PAGES
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
WHAT DO THESE PAGES HAVE 
IN COMMON?
PRO TIP #2: ESPECIALLY ON 
YOUR CHECKOUT PAGES
29 Growth Hacking Quick Wins
AMAZON REMOVES NEARLY ALL 
LINKS DURING CHECKOUT
(INCLUDING THIS GUY) 
AMAZON REMOVES NEARLY ALL 
LINKS DURING CHECKOUT
USE QUALAROO TO GET 
6CUSTOMER FEEDBACK
DISCOVER 
SIGNUP 
HESITATIONS
LEARN WHAT INFORMATION 
IS MISSING ON YOUR SITE
OR CUSTOMER INTENTIONS
THIS IS HOW YOU WILL COME 
UP WITH IDEAS TO TEST
BUY DEMOGRAPHIC DATA 
7ABOUT YOUR USERS
29 Growth Hacking Quick Wins
YOU GIVE THEM EMAILS, YOU GET 
BACK INFO ABOUT THOSE PEOPLE
8 SPLIT THE ASK
Visit site Sign up 
IF YOUR ASK 
IS TOO HIGH 
UP FRONT, 
YOU’RE 
ALIENATING 
POTENTIAL 
USERS 
POTENTIAL 
USERS LOST 
HIGH ACTIVATION 
THRESHOLD
“SPLITTING THE ASK” 
Visit site Provide email Sign up
“SPLITTING THE ASK” 
Visit site Provide email Sign up 
Give them an 
incentive (eg. ebook, 
whitepaper, video) 
Build a relationship & 
educate by sending 
valuable content
WHY DOES THIS WORK?
YOU LOWER YOUR ACTIVATION 
RISK AT EACH POINT
IT SIMPLIFIES YOUR ASK AND 
ALLOWS YOU TO TEST MORE
“EMAIL DOESN’T WORK FOR 
MY BUSINESS”
YOU’RE WRONG.
29 Growth Hacking Quick Wins
JUST GET CREATIVE
9TEST WEIRD CTA COPY
SOME CASE STUDIES SHOW THAT NON-STANDARD 
CTAS CONVERT BETTER THAN THE OVERUSED 
"LEARN MORE" AND "SIGN UP" BUTTONS.
JUST BE WEIRDER, 
FOR THAT MATTER
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
USE A CONTRASTING 
10COLOR FOR YOUR CTA
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
PUT YOUR CTA ON THE 
11RIGHT
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
PEOPLE READ FROM LEFT TO 
RIGHT IN AN F PATTERN
REPEAT YOUR CTA ABOVE 
12AND BELOW THE FOLD
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
ADD REASSURANCE 
13COPY
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
VALIDATE YOUR FORMS 
14INLINE
INLINE 
VALIDATION 
BOOSTS FORM 
COMPLETION 
RATES
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
REMOVE YOUR COUPON 
15FIELD
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
AND NONE OF THEM WORK
SO NOW YOU FEEL DEFEATED
HERE’S HOW WE DEAL WITH THIS:
HERE’S HOW WE DEAL WITH THIS:
29 Growth Hacking Quick Wins
16USE EXIT INTENT POPUPS
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
ADD BONUSES TO YOUR 
17OFFERING
A PRODUCT + BONUS HAS A HIGHER 
PERCEIVED VALUE THAN THE SAME 
TWO PRODUCTS BUNDLED TOGETHER
PEOPLE PREFER THIS:
$1 FREE!
TO THIS:
$1
WHAT ARE YOU GIVING 
PEOPLE FOR FREE?
18UPSELL & DOWNSELL
WHEN SOMEONE IS READY TO 
BUY ITEM X, THEY'RE MUCH 
MORE LIKELY TO BUY ITEM Y.
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
END YOUR PRICES IN 
197 OR 9
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
SHOW PROGRESS 
20DURING CHECKOUT
USE A PROGRESS BAR FOR 
MULTI-STEP FUNNELS AND 
FORMS
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
PRO TIP: DON’T START AT 0
ADD LIVE CHAT SUPPORT 
21DURING CHECKOUT
FOR EXPENSIVE OR COMPLEX PRODUCTS, 
LIVE CHAT CAN MEAN THE DIFFERENCE 
BETWEEN A SALE AND AN ABANDONED CART
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
READ THE CHAT TRANSCRIPTS 
TO DISCOVER OBJECTIONS 
THAT YOU CAN ADDRESS 
EARLIER IN THE FUNNEL
TEST THE 5 MAJOR 
22SHARING THE OPTIONS
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
THAT MEANS:
DIRECT URL
FACEBOOK
TWITTER
EMAIL
BULK EMAIL
(GET CREATIVE)
GIVE “SYMMETRIC 
23BONUSES”
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
THE ORIGINAL:
29 Growth Hacking Quick Wins
OPTIMIZE YOUR 
REFERRAL LANDING 
PAGE 24
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
STREAMLINE 
REGISTRATION FLOW
PUT THEIR INFO IN THE FORM 
IF YOU ALREADY KNOW IT
DEEPLINK TO MOBILE 
LANDING PAGES
GIVE PEOPLE A STATUS 
25ON THEIR INVITES
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
BUT DON’T BE A 
DOWNER
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
SEND REENGAGEMENT 
26EMAIL
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
27USE SEGMENT
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
CHANGE LANDING PAGES 
BASED ON TRAFFIC 
SOURCES 28 EXPERIMENTAL!
29 Growth Hacking Quick Wins
ADD REFERRAL CODES 
29TO EVERY URL EXPERIMENTAL!
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
(BONUS!) DO THE 
OPPOSITE OF 
EVERYTHING I JUST TOLD 
YOU 30
29 Growth Hacking Quick Wins
mattan@onemonth.com 
VISIT ONEMONTH.COM TO 
CHECK OUT OUR COURSES
APPENDIX
THE LEAN 
MARKETING 
FRAMEWORK 
Acquisition 
Activation 
Retention Referral 
Revenue

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