Micromedia refers to short-form, real-time sharing of personal content like text, photos, videos and audio, typically through microblogging services. These services allow for conversational sharing of content in 140 characters or less, 30 second videos, photos or 10 second audio clips. While the content is short, micromedia is about engaging in conversation, not shouting or spamming, and represents a new marketing formula focused on personal, real-time communication.

1. Micromedia
Matt Dickman
VP, Digital Marketing, Fleishman-Hillard

2. @mattdickman

3. WARNING: Consult your doctor
before going beyond this point

4. Is your attention span shrinking
by the minute?

5. Do you find yourself signing up for
new web services before you
figure out how to use the old
ones?

6. Do you laugh in the face of
people who think Facebook is
“new marketing”?

7. Do you feel completely normal when
talking to colleagues about things
like Twitter, Plurk, Jaiku and
Pownce?