How effective is the combination of your main product and ancillary texts? A2 Media When creating ancillary texts such as posters and magazines, it is important to create synergy to accompany the short film as these will be the products that the audience will see before the film, so it is important that these products reflect the themes, characterisation and style of your film. My film is a horror, and I wanted to make that clear in my poster through font choice and subject matter, but I did not want it to be overbearing. I chose for my poster to feature an illustration of the main character on the front, it is a still from one of the more important scenes in my film, using this image gives the viewer a peak into what the film features, without giving too much away. When designing the illustration, I chose to use red and blue paint as they were the main colours that lit that scene, so the audience could draw a parallel between the scene and the poster. The font I used is a jagged script type commonly used to imply horror, this makes it clear the poster is advertising a horror film. This was proved effective through the feedback I received.

1. H O W E F F E C T I V E I S T H E C O M B I N AT I O N O F
Y O U R M A I N A N D A N C I L L A RY T E X T S ?
E VA L U AT I O N Q U E S T I O N 2

3. S Y N E R G Y
W H E N C R E AT I N G P O S T E R S A N D
M A G A Z I N E S , I T I S I M P O R TA N T T O C R E AT E
S Y N E R G Y.
H E R E A R E A F E W O F T H E WAY S I C R E AT E D
S Y N E R G Y B E T W E E N M Y P O S T E R M A G A Z I N E
A N D F I L M

4. T H E F O N T I U S E D F O R
M Y T I T L E C O N V E Y S :
- D A N G E R
- F E A R
- T E R R O R
- V I O L E N C E
T H I S G I V E S T H E A U D I E N C E A N I D E A O F
W H AT T H E Y C A N E X P E C T F R O M T H E
F I L M . I T ’ S C L E A R I T I S A D V E R T I S I N G A
H O R R O R . T H I S WA S P R O V E D E F F E C T I V E
T H R O U G H T H E F E E D B A C K I R E C E I V E D .
I T R I E D T O K E E P M Y F O N T C O N S I S T E N T
I N A L L M Y P R O D U C T S T O C R E AT E
S Y N E R G Y

5. T H E C O L O U R S U S E D I N
M Y P O S T E R C O N V E Y:
- H O R R O R T H E M E S
- PA S S I O N / L O V E
- D E AT H / B L O O D
T H E Y A L S O D I S P L AY R E D A N D
B L U E L I G H T S , W H I C H W E R E
H E AV I LY F E AT U R E D I N T H E
F I L M . T H I S C R E AT E S S Y N E R G Y.

6. T H E I L L U S T R AT I O N
U S E D I N M Y P O S T E R :
I C H O S E F O R M Y P O S T E R T O F E AT U R E A N
I L L U S T R AT I O N O F T H E M A I N
C H A R A C T E R .
I T I S A S T I L L F R O M O N E O F T H E M O R E
I M P O R TA N T S C E N E S I N M Y F I L M , U S I N G
T H I S I M A G E G I V E S T H E V I E W E R A P E A K
I N T O W H AT T H E F I L M F E AT U R E S ,
W I T H O U T G I V I N G T O O M U C H A WAY.
I C H O S E T O U S E R E D A N D B L U E PA I N T S O
T H E A U D I E N C E C O U L D D R A W A PA R A L L E L
B E T W E E N T H E S C E N E A N D T H E P O S T E R .

7. In a previous draft of my poster I kept the
box around my illustration and positioned
the text to mimic a missing poster.
Missing posters have negative connotations
and made various appearances in my film.
Using this symbolism in my poster creates
synergy.

8. CROSS-MEDIA
CONVERGENCE:
I S T R U C T U R E D M Y R E V I E W
T O C R E AT E S Y N E R G Y.
C O N V E N T I O N S O F A
M A G A Z I N E R E V I E W:
E X P L A I N T H E P L O T
A N A LY S I S O F T H E
A C T O R ' S P E R F O R M A N C E
E X P L O R AT I O N O F T H E M E /
S T Y L E .

9. CROSS-MEDIA
CONVERGENCE:
B Y E X P L A I N I N G A S P E C T S O F M Y
F I L M W I T H I N M Y A R T I C L E , I A M
C R E AT I N G C R O S S - M E D I A
C O N V E R G E N C E . T H E A U D I E N C E
W I L L B E A B L E T O R E C O G N I S E M Y
A R T I C L E A S T H E A N C I L L A RY
P R O D U C T O F M Y F I L M

10. CONCLUSION:
T H R O U G H T H E E M P L O Y M E N T O F T H E R E P E T I T I O N O F F O N T,
C O L O U R I N G A N D S T R U C T U R E O F R E V I E W I N G M Y F I L M , A S W E L L
A S V I S U A L C U E S T O S U G G E S T T H E M E S W I T H I N T H E F I L M , E . G
M I S S I N G P O S T E R . A N D I L L U S T R AT I N G T H E P R O TA G O N I S T, I H AV E
E N S U R E D T H AT M Y A U D I E N C E W I L L B E A B L E T O R E C O G N I S E A N D
C O N N E C T A L L T H R E E O F M Y P R O D U C T S T O G E T H E R A S A
C O N V E R G E D I T E M .