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BEYOND FOURSQUARE
 Overview on the Best Location Based Apps




                             March 2013
I’M MATTEO ROVERSI
matteoroversi.com
@matteoroversi
This presentation is about
MOBILE LBS:
a broad range of services that incorporate location information
with other data to ...
01
PLACE DISCOVERY
BANJO
ban.jo

DESCRIPTION:
Banjo is a social discovery app that lets the user look at what is
happening around the world i...
EVERPLACES
everplaces.com

DESCRIPTION:
Everplaces is a social bookmarking app for places: you can
save and share places y...
DCOVERY
dcovery.com

DESCRIPTION:
Dcovery lets you collect places you want to discover.

DATA COLLECTION:
implicit / the a...
ITALIAN!
           PHOTOSPOTLAND
           photospotland.com

           DESCRIPTION:
           PhotoSpotLand is an app...
02
GEO-SOCIAL
INSTAGRAM
instagram.com

DESCRIPTION:
Instagram is a fast, beautiful and fun way to share photos
with friends and family.
...
HIGHLIGHT
highlig.ht

DESCRIPTION:
Highlight is the app to learn more about people nearby, connect
and share with them.

D...
SONAR
sonar.me

DESCRIPTION:
Sonar is an app to connect and share with the people nearby.

DATA COLLECTION:
passive / the ...
03
TRAVEL
GOGOBOT
gogobot.com

DESCRIPTION:
Gogobot is an app to discover travel recommendations from
friends and people who travel....
VAYABLE, GIDSY
vayable.com - gidsy.com

DESCRIPTION:
Vayable and Gidsy are apps to book experiences and tours from
local p...
04
TRANSPORTATION
UBER
uber.com

DESCRIPTION:
Uber is an app to request a ride from a private driver.

DATA COLLECTION:
implicit / the app r...
GETAROUND
getaround.com

DESCRIPTION:
Getaround is the Airbnb for cars: you can rent a car from someone
nearby.

DATA COLL...
05
SHARED EXPERIENCE
SOCIAL CAM
socialcam.com

DESCRIPTION:
Socialcam is Instagram for videos.

DATA COLLECTION:
implicit / the app reveals you...
PATH
path.com

DESCRIPTION:
Path is the personal social network to share life and stay
connected with family and friends.
...
QWIKI
qwiki.com

DESCRIPTION:
Qwiki automatically turns pictures and videos from events you’ve
captured on your iPhone int...
06
HEALTH & FITNESS
RUNKEEPER
runkeeper.com

DESCRIPTION:
Runkeeper is an app to track workouts.

DATA COLLECTION:
implicit / the app reveals ...
EVERYTRAIL
everytrail.com

DESCRIPTION:
EveryTrail is an app to share trips, connect with other travelers
and find great ne...
07
LOCAL EXPERTS
LOCAL MIND
localmind.com

DESCRIPTION:
Local Mind is a real-time Q&A with locals and friends about what’s
happening now

D...
LOCALUNCLE
localuncle.com

DESCRIPTION:
LocalUncle is an app to ask questions about places and
neighborhoods and get answe...
08
COMMERCE
SHOPKICK
shopkick.com

DESCRIPTION:
Shopkick is an app to get rewarded for the shopping you already
do. Earn kicks (reward...
ZAARLY
zaarly.com

DESCRIPTION:
Zaarly storefronts bring you a hand-picked community of the best
local service providers.
...
09
WORK
INTRO
getintro.net

DESCRIPTION:
Intro is the app to meet people for business.

DATA COLLECTION:
passive / the application...
WORKCLUB
workclub.net

DESCRIPTION:
Workclub is the app to discover people who are working near you.

DATA COLLECTION:
exp...
WHAT ABOUT
YOUR APP?
Photo Credits
1) View East by Paul Downey
2) Skyline by elevenItaly
3) A large orange square by Giovanni
4) Externsteine -...
Beyond foursquare: overview on the best location based apps
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Beyond foursquare: overview on the best location based apps Slide 1 Beyond foursquare: overview on the best location based apps Slide 2 Beyond foursquare: overview on the best location based apps Slide 3 Beyond foursquare: overview on the best location based apps Slide 4 Beyond foursquare: overview on the best location based apps Slide 5 Beyond foursquare: overview on the best location based apps Slide 6 Beyond foursquare: overview on the best location based apps Slide 7 Beyond foursquare: overview on the best location based apps Slide 8 Beyond foursquare: overview on the best location based apps Slide 9 Beyond foursquare: overview on the best location based apps Slide 10 Beyond foursquare: overview on the best location based apps Slide 11 Beyond foursquare: overview on the best location based apps Slide 12 Beyond foursquare: overview on the best location based apps Slide 13 Beyond foursquare: overview on the best location based apps Slide 14 Beyond foursquare: overview on the best location based apps Slide 15 Beyond foursquare: overview on the best location based apps Slide 16 Beyond foursquare: overview on the best location based apps Slide 17 Beyond foursquare: overview on the best location based apps Slide 18 Beyond foursquare: overview on the best location based apps Slide 19 Beyond foursquare: overview on the best location based apps Slide 20 Beyond foursquare: overview on the best location based apps Slide 21 Beyond foursquare: overview on the best location based apps Slide 22 Beyond foursquare: overview on the best location based apps Slide 23 Beyond foursquare: overview on the best location based apps Slide 24 Beyond foursquare: overview on the best location based apps Slide 25 Beyond foursquare: overview on the best location based apps Slide 26 Beyond foursquare: overview on the best location based apps Slide 27 Beyond foursquare: overview on the best location based apps Slide 28 Beyond foursquare: overview on the best location based apps Slide 29 Beyond foursquare: overview on the best location based apps Slide 30 Beyond foursquare: overview on the best location based apps Slide 31 Beyond foursquare: overview on the best location based apps Slide 32 Beyond foursquare: overview on the best location based apps Slide 33 Beyond foursquare: overview on the best location based apps Slide 34 Beyond foursquare: overview on the best location based apps Slide 35 Beyond foursquare: overview on the best location based apps Slide 36 Beyond foursquare: overview on the best location based apps Slide 37
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A non-exhaustive and in-progress overview on the best mobile location based services, beyond foursquare, Facebook Places, Yelp and TripAdvisor.

Beyond foursquare: overview on the best location based apps

  1. 1. BEYOND FOURSQUARE Overview on the Best Location Based Apps March 2013
  2. 2. I’M MATTEO ROVERSI matteoroversi.com @matteoroversi
  3. 3. This presentation is about MOBILE LBS: a broad range of services that incorporate location information with other data to provide a value-added experience to a mobile user.
  4. 4. 01 PLACE DISCOVERY
  5. 5. BANJO ban.jo DESCRIPTION: Banjo is a social discovery app that lets the user look at what is happening around the world in real time. DATA COLLECTION: passive / the app works in the background to grab your location. BUSINESS MODEL: currently unknown / in the future “Connecting brands with their consumers in a way that makes an emotional connection” = geo- targeted advertisements?
  6. 6. EVERPLACES everplaces.com DESCRIPTION: Everplaces is a social bookmarking app for places: you can save and share places you love. DATA COLLECTION: implicit / the app reveals your location when you bookmark a place. BUSINESS MODEL: business program for bloggers and enterprises: create branded collections of places.
  7. 7. DCOVERY dcovery.com DESCRIPTION: Dcovery lets you collect places you want to discover. DATA COLLECTION: implicit / the app reveals your location when you bookmark a place or search for something. BUSINESS MODEL: paid app.
  8. 8. ITALIAN! PHOTOSPOTLAND photospotland.com DESCRIPTION: PhotoSpotLand is an app to discover the best places to take photos and share experience and knowledge about photography. DATA COLLECTION: implicit / the app reveals your location when you search for a photo spot. BUSINESS MODEL: data collection and related deals / premium membership?
  9. 9. 02 GEO-SOCIAL
  10. 10. INSTAGRAM instagram.com DESCRIPTION: Instagram is a fast, beautiful and fun way to share photos with friends and family. DATA COLLECTION: implicit / the app reveals your location when you take photos. BUSINESS MODEL: currently unknown / in future display advertising?
  11. 11. HIGHLIGHT highlig.ht DESCRIPTION: Highlight is the app to learn more about people nearby, connect and share with them. DATA COLLECTION: passive / the application works in the background to grab your location. BUSINESS MODEL: currently unknown.
  12. 12. SONAR sonar.me DESCRIPTION: Sonar is an app to connect and share with the people nearby. DATA COLLECTION: passive / the application works in the background to grab your location. BUSINESS MODEL: pay-per-promotion model: help companies reach the right person, at the right place, in the time with a small message.
  13. 13. 03 TRAVEL
  14. 14. GOGOBOT gogobot.com DESCRIPTION: Gogobot is an app to discover travel recommendations from friends and people who travel. DATA COLLECTION: implicit / the app reveals your location when you search for a place. BUSINESS MODEL: partnership with Expedia, Kayak and more to create a social travel network.
  15. 15. VAYABLE, GIDSY vayable.com - gidsy.com DESCRIPTION: Vayable and Gidsy are apps to book experiences and tours from local people. DATA COLLECTION: implicit / the app reveals your location when you search for an experience. BUSINESS MODEL: percent cut of what customers pay for their experiences.
  16. 16. 04 TRANSPORTATION
  17. 17. UBER uber.com DESCRIPTION: Uber is an app to request a ride from a private driver. DATA COLLECTION: implicit / the app reveals your location when you search for a ride. BUSINESS MODEL: percent cut of what customers pay for their rides.
  18. 18. GETAROUND getaround.com DESCRIPTION: Getaround is the Airbnb for cars: you can rent a car from someone nearby. DATA COLLECTION: implicit / the app reveals your location when you search for a car. BUSINESS MODEL: percent cut of what customers pay for their rides.
  19. 19. 05 SHARED EXPERIENCE
  20. 20. SOCIAL CAM socialcam.com DESCRIPTION: Socialcam is Instagram for videos. DATA COLLECTION: implicit / the app reveals your location when you take a video. BUSINESS MODEL: currently unknown.
  21. 21. PATH path.com DESCRIPTION: Path is the personal social network to share life and stay connected with family and friends. DATA COLLECTION: implicit / the app reveals your location when you take a specific actions. BUSINESS MODEL: currently unknown / in future virtual goods?
  22. 22. QWIKI qwiki.com DESCRIPTION: Qwiki automatically turns pictures and videos from events you’ve captured on your iPhone into brief, beautiful movies to share. DATA COLLECTION: implicit / the app reveals your location when you take a video. BUSINESS MODEL: currently unknown / in future advertising?
  23. 23. 06 HEALTH & FITNESS
  24. 24. RUNKEEPER runkeeper.com DESCRIPTION: Runkeeper is an app to track workouts. DATA COLLECTION: implicit / the app reveals your location when you run. BUSINESS MODEL: freemium app.
  25. 25. EVERYTRAIL everytrail.com DESCRIPTION: EveryTrail is an app to share trips, connect with other travelers and find great new things to do. DATA COLLECTION: implicit / the app reveals your location when you search for a trip or track your location when you go for a trip. BUSINESS MODEL: freemium app.
  26. 26. 07 LOCAL EXPERTS
  27. 27. LOCAL MIND localmind.com DESCRIPTION: Local Mind is a real-time Q&A with locals and friends about what’s happening now DATA COLLECTION: implicit / the app reveals your location when you ask for something. BUSINESS MODEL: sponsored locations, ads, deals.
  28. 28. LOCALUNCLE localuncle.com DESCRIPTION: LocalUncle is an app to ask questions about places and neighborhoods and get answers from people on the ground. DATA COLLECTION: implicit / the app reveals your location when you ask for something. BUSINESS MODEL: sponsored locations, ads, deals.
  29. 29. 08 COMMERCE
  30. 30. SHOPKICK shopkick.com DESCRIPTION: Shopkick is an app to get rewarded for the shopping you already do. Earn kicks (reward points) just for walking into stores. DATA COLLECTION: via “shopkick hardware”: it emits an inaudible signal that gets picked up by the shopper’s mobile phone. BUSINESS MODEL: partnerships.
  31. 31. ZAARLY zaarly.com DESCRIPTION: Zaarly storefronts bring you a hand-picked community of the best local service providers. DATA COLLECTION: implicit / the app reveals your location when you search for something. BUSINESS MODEL: percent cut of what customers pay to local service providers.
  32. 32. 09 WORK
  33. 33. INTRO getintro.net DESCRIPTION: Intro is the app to meet people for business. DATA COLLECTION: passive / the application works in the background to grab your location. BUSINESS MODEL: currently unknown / in the future freemium?
  34. 34. WORKCLUB workclub.net DESCRIPTION: Workclub is the app to discover people who are working near you. DATA COLLECTION: explicit / such as checking in at a location. BUSINESS MODEL: currently unknown / in the future freemium?
  35. 35. WHAT ABOUT YOUR APP?
  36. 36. Photo Credits 1) View East by Paul Downey 2) Skyline by elevenItaly 3) A large orange square by Giovanni 4) Externsteine - sacred place of Central Europe by Maik Nern 9) My imaginary friend is better than your imaginary friend by P.O. Arnäs 13) Traveling Light by Arden 16) Cast iron Northland Transportation model bus by Minnesota Historical Society 19) Sharing by Ben Grey 23) Run:Swiftly Tech SS & Run:Speed Shorts by lululemon athletica 26) Old Man — José of Cuba by Sami Keinänen 29) Commerce St 1905 by Justin Cozart 32) Office by @ANDYwithCAMERA 36) Thank You Card by Jon Ashcroft
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A non-exhaustive and in-progress overview on the best mobile location based services, beyond foursquare, Facebook Places, Yelp and TripAdvisor.

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