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Does Fuffa Still Work? Communication in the Digital Era: New Jobs and New Values
- 1. DOES FUFFA
STILL WORK?
COMMUNICATION IN THE DIGITAL ERA:
NEW JOBS AND NEW VALUES
- 24. 1.
THE DIGITAL
STRATEGIC PLANNER*
*See Roberto Venturini’s work Digital Planner Manifesto
- 36. 3.
THE CREATIVE
TECHNOLOGIST*
*See Richard Schatzberger work The Creative Technologist
- 41. THE PERFECT TRIO
PLAN CREATE DEVELOP
Digital
Emerging
Creative
Strategic
Media
Technologist
Planner
Designer
- 45. IMILLE 2010 NON-CAMPAIGN
95% OF PEOPLE DON’T TRUST IN ADVERTISING.*
WE NEITHER.
*Your Brand: At Risk or Ready for Growth? - Alterian 2010
- 53. FIRST WHO, THEN WHAT
FIRST HOW, THEN WHO
Do our people have the capacity
to judge right and wrong?
- 57. CULTURE OF DISCIPLINE
CULTURE OF MEANING
Provide durable, tangible benefits
to people, communities, and society