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Foursquare 101
by Matters of Grey
mattersofgrey.com | @mattersofgrey



Checkin To...
• History
• Types of users
• Badges
• How To's
• Dont's
• Business
• Resources
• Improvements
• Q&A
mattersofgrey.com | @mattersofgrey



History
• Dodgeball
• SMS originally
• Evolution
   • badges
   • points
   • specials
   • exploring
   • ratings
• Compete with Yelp, Google Maps, Apple Maps
mattersofgrey.com | @mattersofgrey



Types of Users
• Want badges
• Compete for points
• Compete for mayorships
• Venue tips
• Specials
• Explorer
• Lists
• Super Users
• Jumpers
mattersofgrey.com | @mattersofgrey



Badges
• Total numbers
   • active
   • retired
   • never released
• Types
   • Core
   • Expertise
   • City
   • Partner
mattersofgrey.com | @mattersofgrey



How To's
• v 6.0
• Checkins
• Shout
• Photos
• Create & edit venues
• Explore
• Specials
• Nearby
• Leave a tip
• Create & add lists
• Notifications
mattersofgrey.com | @mattersofgrey



Checkins, Shout & Photos
mattersofgrey.com | @mattersofgrey



Create & Edit Venues
mattersofgrey.com | @mattersofgrey



Explore, Specials, Nearby
mattersofgrey.com | @mattersofgrey



Tips
mattersofgrey.com | @mattersofgrey



Lists
mattersofgrey.com | @mattersofgrey



Notifications
mattersofgrey.com | @mattersofgrey



Don'ts
• Fake venues
• Duplicate venues
• Inappropriate tips or pics
• Spam
• Social notifications
• Friend requests
• Checkins at the same time every day
• Checkin places while you are supposed to be "sick"
• Show up uninvited
mattersofgrey.com | @mattersofgrey



Business
• Dashboard
• Special types
• Your own badge (partner)
mattersofgrey.com | @mattersofgrey



Dashboard
mattersofgrey.com | @mattersofgrey



Special Types
• Swarm
• Friends
• Flash
• Newbie
• Check-in
• Loyalty
• Mayor
mattersofgrey.com | @mattersofgrey



Your Own Badge
mattersofgrey.com | @mattersofgrey



Resources
• Matters of Grey
   • http://mattersofgrey.com
• Badge List
   • http://mog.gy/4sqBdgLst
• Twitter
   • @mattersofgrey
• Matters of Grey Forum
   • http://mattersofgrey.com/forum
mattersofgrey.com | @mattersofgrey



Improvements
What do you think would make Foursquare better?
mattersofgrey.com | @mattersofgrey



Q&A
What questions do you have for us?




Contact
Chaunce Dolan - @reddolan

Andy Morales - @ty_frank

MoG - @mattersofgrey

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Foursquare 101