1. SEO Training
from ‘The Good Guys of SEO’
Some Topics Covered
Keyword Analysis- What words to target
On Site Optimisation- Remove stumbling blocks
Publishing Content- a Fresh & Interesting website. Learn our Techniques
Link Building- Signal to Google that you are the best!
17th of April, 8.30am – 4.30am
4B, 31 Archimedes Place, Murrarie, 4172, QLD
Find Out More at
www.mattersolutions.com.au/seo-training

2. Where do people click?

3. Exponential returns  Focus
The numbers PROVE it is
better to be #1 for one keyword
than 10 equivalent words at
number ten

4. Keyword selection trade off
Traffic, i.e. $ value to
Number of your business
visitors
Competition*
*Needs some tools and practice

5. Evaluating SEO value
Does it look spammy?
How many websites does it link to?
Meaning Trust What does it link to?
Website  Page  “Anchor Text”
Geography Strength
Domain name. The address* How many pages link to it?
Where does it rank? How many domains link to it?
Which Google? What is it’s Page Rank?

6. Words - Page Optimisation
• Tuning the website for specific key phrases
– Title tag <title>Search Engine Optimisation</title>
– Meta description
– In the body text
– Internal Links, use text
• Beware of classic mistakes
– Stuffing / Spammy tactics
– Not enough text

7. Links are Signals
• Remember: What other people
say about you is more
important than what you say
about yourself
• Links indicate what the
‘destination’ is about and how
credible it is

8. SEO Training
from ‘The Good Guys of SEO’
17th of April, 8.30am – 4.30am
4B, 31 Archimedes Place, Murrarie, 4172, QLD
Like Us...
www.facebook.com/mattersolutions
Find Out More at
www.mattersolutions.com.au/seo-training