Overview of Social Media for business, including case study. Presented at Digital Strategies Seminar Brisbane July 2009 by Matt Forman from Traffika

1. SOCIAL MEDIA FOR YOUR BUSINESS

3. Discover the importance of using Social Media in partnership with Search

4. Learn about using Facebook and Twitter for business

5. Case Study: Getting results from Social Media

7. Previously CEO at one of Australia’s fastest growing niche social networks (LIMBO®)

8. 12 years digital experience including senior online leadership positions at The Perfume Connection and FuelWatch

10. “Es” of Social Media Educate Engage Entertain

12. Same rules apply – CONTENT IS STILL KING

13. Well optimised content distributed through social networks turbo charges your SEOImages from Flickr & used under Creative Commons license: http://www.flickr.com/photos/andrewhuth/803693899 & http://www.flickr.com/photos/diyanakamaruza/3279036914

14. Fishing Where The Fish Are

15. Aussies are a social bunch *Source: Hitwise Top Websites report 13/07/09

16. We’re even social in our searches *Source: Hitwise Top Search Terms report 13/07/09

17. Social Networks We’ll Discuss Tonight Over 5.3 million adult Australian members* Over 750,000 Australian members** *Source: Facebook Advertising13/07/09 **Source: Nielsen Netview, May 2009

19. More than 100 million users log on to Facebook at least once each day

20. The fastest growing demographic is those 35 years and older

21. More than 4 billion minutes are spent on Facebook each day

23. Brisbane Is A Social City Source: kristi-barrow.com and Facebook Advertising, Estimates taken on 19th of December 2008

25. More than 2 million ‘tweets’per day

27. Twitter bandwagon gains momentum Source: Nielsen Netview, March 2009

28. Elements of a Successful Social Media Campaign

30. Specialist resources for parents & grandparents of young children (new born to 5 years)

31. Based in Australia but sells globally

33. Develop a trusted relationship with target market

34. Build database of parents

36. Develop brand identities on the major social platforms (Facebook, Twitter, Myspace)

37. Microsite to support book launch

38. Give away much of the content through blog

40. Actively engaging fans by stimulating conversations around parenting tips & stories

41. Viral competition – upload pic of your child ‘being triumphant’ to win

42. Answering specific parenting questions

44. Actively engaging fans by stimulating conversations around parenting tips

45. Responding to every @reply and DM personally

46. Answering specific parenting questions

48. Giving away value creates value

49. RSS syndication of content to Twitter, Facebook + 12 other social platforms

51. Getting Started Start listening to conversations. Do some searches and listen to conversations your prospects, customers and competitors are having Protect your brand. Create profiles and register your vanity URLs on the leading social sites Get involved. Start contributing to the conversations. Ask questions. Add value.

52. How We Can Help FREE Social Media consult (valued @ $300)

53. Connect With Us

55. Presentation available from slideshare.net/mattforman

56. Tweet me @ twitter.com/mattforman

57. Email me matt@traffika.com.au